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Our focus at MyeDesigner is helping small businesses and entrepreneurs like ourselves. This section aims to cover the most trending topics, ideas and trends in the Entrepreneurship and startup world.

How to Take Your Business Online: 5 Must-Have Digital Tools

Intro

It may be very obvious what I’m going to talk about during this post, but you’d be surprised how many people aren’t yet aware of the key digital tools their business needs in order to move towards the online world - and YES, there’s still companies out there that are working the “old school” way (without using email marketing, having a website, using social media, and using today’s abundance of technology) and have no digital strategy whatsoever. Thus, I’ll be talking about the true essential tools a business needs in order to join the digital world and catch up to the rest of the world’s businesses.

1. Website

Before social media was around, this was probably (and may still be) the most important digital tool for any business. A business website serves as a digital concierge that’s always there to help current and potential customers 24 hours a day to learn about your company.

A website allows your visitors to learn everything about your business at any moment they want and from the comfort of their home, office, the park or anywhere (using tablets and smartphones). Although many businesses today - small and large - do have a website, there are still thousands of them still without one. For those who still haven’t taken the step to build a website for your business, here are 5 reasons why you MUST get one immediately:

Reasons your business must have a website:

  1. Everyone is looking for solutions to their problems online, is your solution there too?
  2. The majority of people research the Internet before they make a purchase.
  3. It’s an opportunity to start building a relationship and trust with your users.
  4. People can learn about your company while your physical store or office is closed.
  5. Your company can be perceived as greater, bigger or more professional (based on your web design, online content, portfolio, testimonials, and much more)

Still not convinced?
Then think about when was the last time you looked at the yellow pages to find a solution to your problem or a service provider?

Why Hiring Young Workers is the Smartest Business Decision You Can Make

 

The workforce is changing. In 2014 millennials account for more than a third of the driving force of our economy, a group of roughly 80 million people born between the years 1976 and 2001. By 2020 that number will nearly reach 50 percent. Why is this information newsworthy? Generation-Yers possess a unique skillset where are absent in previous generations. Unfortunately many employers are wary of hiring ‘green’ employees en lieu of their more experienced counterparts. If your firm is looking to hire new talent, here are a few reasons why you should seriously consider recruiting recent college graduates to fill your vacant positions.

Less Expensive & More Flexible

No need to beat around the bush here--young people are a much cheaper addition to your payroll. Entry level salaries are much lower than those demanded by tenured workers. Tom Szaky, the CEO of the environmental group TerraCycle prefers to hire new grads, stating that they can afford to hire “two or three junior people for the price of one senior hire.”

Young people do not necessarily feel taken advantage of for making less. For many this is their first full time job, and the average newly grad prefers social media freedom, work flexibility and a comfortable office environment over a higher salary. In fact, according to a study recently conducted by the University of North Carolina’s Kenan-Flagler Business School, this current upcoming generation places the potential for personal growth and career progression, not a high salary, as the two most important factors in choosing a job.

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