This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
(If you’re not in agreement with that last sentence, click here.)
But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money.
However, the first step, getting people to the website, is perhaps the most critical.
Hey there folks, it’s Amanda for my last care package of knowledge from SXSW.
I was determined to get the best storytelling advice and was thrilled to discover a session in gaming about VR storytelling. I was eager to learn how gamers were using virtual reality as gaming is one of the purest forms of storytelling.
Lead scoring is an effective tool in the marketing and sales process, yet many companies are not using it.
By scoring prospective customers, you can develop more effective targeting strategies to maximize conversion rates.
Learn about the basics of lead scoring to increase the efficiency of your lead generation tactics.
Lead generation is vital to the growth of a business.
Actively pursuing leads through an effective marketing strategy is a great way to increase conversion rates and ROI. Some strategies have proven to be effective, but a few missing elements could cause potential leads to slip away.
There are several common mistakes companies make that can hamper their lead generation attempts.
Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by guiding buyers to your product and making it easy for them to engage.
Think about a commercial that you really enjoy or that sticks out in your memory. This brief advertisement told a story, struck an emotional cord within you and captured your interest with such effectiveness that you still remember it. Yes, that’s the goal of advertisements, but it should also be the goal of your marketing content.
Crafting and distributing concise, engaging, convincing and conversational marketing content is a necessary inbound marketing strategy that can boost your business tenfold. This content, whether it’s a case study or a landing page, should make your targeted audience trust that your business understands their needs and will help solve their problems efficiently, leading them to convert. Your audience will read the content, feel understood, click on links and become a lead or customer. That’s the ideal process.
However, this is easier said than done. Professional content marketers, like myself, use various formulas to maximize the likelihood that the content is noticed, digested and utilized to the company’s advantage. Here is a summarized list of some of the most important features to include when writing excellent content that convinces and converts.
Marketing automation is a tricky area for many marketing pros, but it’s important to understand the potential automation has when executed well. Email marketing has been a staple of the marketing world since the dawn of the internet, but many marketers unfortunately overlook its lasting potential, especially when you curate your automation to your readers’ actions.
Many companies rely on very basic forms of automation such as receipt emails after completed transactions, confirmation emails after customers perform specific actions, support ticket information, and other basic automatic messages. A drip campaign takes automation a step further and leverages automation as a more valuable marketing tool.
Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics for generating traffic on one platform may not work on the other.
Think of the purpose behind Google: people want to know more about something so they search for answers. There is a motive or intent behind every Google search, whereas Facebook curates ads and sponsored content based on users’ apparent interests. Marketers must approach these platforms differently to make valuable connections.
When tailoring a strategy to Google, the goal should be to answer very specific questions. For Facebook, it’s more about casting a larger net to a wider audience.
Digital tools afford modern marketers an unprecedented level of control over their automated processes, but it’s important everything isn’t simply set to autopilot. Marketing automation is a tremendous asset, but only when used thoughtfully. Adjustments must be made frequently to accommodate changes in customer trends and company strategy. It’s vital to understand how to effectively manage your automation structure.
Automating your marketing processes, such as sending out emails to your mailing list and automatic posts to social media pages, is a fantastic way to cut down on time spent on the mundane parts of marketing. This can allow you to focus more of your effort on building your brand and growing a sphere of influence. However, if you simply set up your automations and assume everything is just fine, you’ll more than likely encounter significant issues.
Without it, a business cannot sustain its daily operations and would eventually fail.
One of the most important and initial steps in sales is prospecting – which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision. This step is pivotal in closing deals and as such, must be executed on time and properly to ensure success. In fact, statistics says that the first viable vendor to reach a decision maker has a 74% chance to win the deal if they manage to set the buying vision.
In this infographic, we will help you improve your prospecting process so that you can find leads that you engage with and convert into customers more effectively.