This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
Staying organized these days seems to be just as hard as ever, even with the thousands of apps and tools out there designed to make things easier. But one tool really stands out among the rest for online marketing and practically anything else - Trello - and it's because it's so darned simple. Imagine an old time card punch system. The card sat in the "out" slot until the employee came in, entered data to the card (by punching it) and moved it to the "in" slot. At the end of the pay period, the cards would be collected and taken to another location for processing paychecks. This is the simplicity of Trello.
Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.
You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.
Ever wonder if you could do more with your Facebook page? Make it look sleeker, different from the rest? Could it be more fun for your audience, and help you generate leads in a more efficient way? Facebook Enhancement apps let you customize your Facebook page and enhance it, helping differentiate it, engage fans, integrate what you are doing on other social media platforms and maximize lead capture. These tools permit the creation of custom tabs, they help you run promotions such as contests, sweepstakes, deals and polls to engage customers, and even make sales directly from the page.
Keeping track of marketing efforts is essential for every business. Doing so produces a guided track to visualize the company’s strategies and illustrates how it plans to achieve goals and objectives. One of the most popular ways companies accomplishes this is by creating a marketing plan.
According to William M. Pride, "the Marketing Plan is a written document or blueprint governing all of a firm's marketing activities, including the implementation and control of those activities."
At the end of March, Google held a live Q&A session, in which its Search Quality Senior Strategist confirmed that the top two factors for Google’s search rankings are: content and links pointing to the site (also called link building and backlinks).
This didn’t evoke many surprises - professional marketers around the globe know that those are two key SEO strategies to best optimize a website for search rankings. But it’s nice to know without a doubt what websites MUST have in order to fare well with Google.
In the past, it was a flyer handed out to be saved on your target consumer’s fridge--or a magazine tear out. Nowadays, it’s email. Emails are a precious commodity, and your email list, a treasure chest of leads, data, and information to glean for your best marketing campaign yet.
Even more precious are the many tips and tricks to get your prospective customer’s email address. Just like magic, if you do it well and do it right, you’ll be watching your database grow and your potential sales and conversions soar.
Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?
The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).
Right now, there are more than 414 million people who use LinkedIn throughout the world. Every second, two more people join LinkedIn. If you’re not on LI - or even if you have a LI account but don’t use it at least once a week - you are depriving yourself of networking and business opportunities, and it is ultimately harming your professional image.
Keep in mind that your site is one of the most important marketing tools you have. It’s the tool that helps you inform your clients, connect with them, and sell your products.