This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
Many small businesses are looking to Facebook as a cost-effective way to get their content, deals, and offers in front of new potential customers. In this blog post, we’ll walk you through the two main ways of advertising on Facebook — boosted posts and ads — and give you the knowledge you need to get started!
If you’ve posted anything to your business’ Facebook Page, you’ve probably seen a blue button, reading “Boost Post,” in the lower-right corner of each post. Clicking on this button will begin the boosted post creation process.
Boosted posts enable you to easily get a larger audience for a single specific Facebook post. Since you can include as much or as little information as you want in your post, you can make your paid content very informative. You’ll instantly see how many more people you can reach with a boosted post than an unboosted post.
This week, we'd like to share with you an interesting new Infographic that gives us an insight to the most successful online marketing campaigns, how much revenue they generated, what made them successful, and much more.
Marketing expert, Stuart Britt, once said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. If you are selling a product or service, but are not investing the time or money into marketing it, how will people know you exist? Unless you already own a well-known business, you need to actively create brand awareness. Setting even a small marketing budget will go a long way in reaching more customers and building a brand.
Constructing a creative and strategic marketing plan will allow you stand out within your industry. If your ads and marketing materials are well designed, well thought out, and placed strategically, customers will take notice.
For example, say you own an office supply company, Supplies ‘R’ Us. Your main competitor, Office Plus, has half of the market share. To set yourself apart from Office Plus, you decide to run a Supplies ‘R’ Us social media campaign, specifically targeting your ideal customers. More and more customers start seeing your ads on social media sites. As a result, Office Plus customers start shopping at Supplies ‘R’ Us, and you begin to gain a larger share of the market.
Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.
This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).
Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However, their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.
In terms of reaching the most eyeballs, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.
Below are some of the pros and cons of the three biggest display networks you can advertise on:
If you’re a small business or a new company starting out, chances are you have a pretty limited budget for marketing your brand, products, and services. Yet, the fact that you’ve at least thought about doing marketing to promote your business, means you understand the importance and value of using marketing services and tools to help boost your company - so congratulations on taking that first key step!
Now that you understand the need to market your company, it’s time to decide how to spend your money in the most efficient and strategic way to increase your odds of attracting new leads and clients. In today’s complex Internet marketing world, there are hundreds of different ways to promote your company and solutions, thousands of tools to help you do it yourself, and thousands of marketing agencies to help you along the way.
Yet, the question of where to start and how to allocate your money still remains. To help you, we’ll share with you what our marketing strategy team shares with our existing clients when faced with this question.
Before we jump into exactly what services you should consider, it’s important to note that not every business will need the same services as every business is different, has different goals, different target markets, budgets, etc. Thus, the following list of services is not meant to help every company, but only those who’d benefit from marketing their products or services to a target audience that can be defined through online marketing services with a wide range of people.
Note: Items are listed in order of importance, with number one being the most important. Depending on your exact marketing budget, you may or may not have enough money to invest in all five services listed. When that is the case, we suggest that you invest in the most important ones first.
To sum it all up in one word, the #1 thing that drives people to click on an ad is curiosity. Not benefits. Not a unique or original feature. Curiosity.
You cannot sell a product in 40 characters. You cannot even differentiate your company from the rest of the pack in that short window. You can, however, spark curiosity in that brief of an instant.
Curiosity is a fundamental human emotion. It burrows way deeper than any logic-based purchasing emotion. In your prospect’s mind, it no longer is a question of how this product can benefit me. They forget they are even trying to buy something and the issue becomes: “I need to know the answer to this or it will eat at me for the rest of eternity.”
It’s funny when you put it that way but it’s true. Everybody has ADD online. You really only waste 2 seconds of your life if you land on a page that doesn’t fit your fancy, so people are pretty open to clicking on something if it looks even mildly interesting.
Many people treat the dawning of a new year as an opportunity to reflect on the previous year, identify goals for the months ahead, and create action steps they can use to make things happen.
With that in mind, here’s 5 ways to make 2015 a year that counts for your small business…
How did performance compare to where you were when you started the year? Were you able to increase your business’ bottom line as 2014 came to a close? Do you have a larger social media following or more leads on your email list?
If you aren’t ending the year where you wanted to be, see if you can identify one to three actions, derived directly from your performance numbers, that you can put into practice to make sure you see growth in 2015.
Example: If your website lost sessions and unique visitors as you moved from August to December, and you know it’s because a certain referrer wasn’t performing well, your action step could be to improve referral performance or even invest that time in an alternate referrer.
Even if 2014 was a booming year for your small business, there are always areas that can be improved. Use a critical - but not harsh! - eye to look at all aspects of your business. There might be something that can be better optimized.
Example: Is it easy for you to drive traffic to your website but difficult for you to convert those visitors into leads? Take some time in 2015 to assess your landing pages and optimize.
Throughout the history of mankind and our existence, humans have constantly been in the pursuit of making life easier. In most cases, this has been achieved by developing new tools and technologies that help achieve things faster, easier and more efficiently.
Today’s modern online marketing tools are no different, as they allow the modern digital marketer to achieve many tasks faster, with less effort and more efficiently overall. Let’s explore what Internet marketing automation is all about.
In today’s digital marketing world, marketing automation refers to the ability to program, schedule, or automate one or more tasks to make a marketer’s work more effective.
Marketing automation comes in various shapes and sizes. It can range from a task as small as scheduling a social media post, to a very complex automated marketing and sales funnel that includes web user tracking, e-mail sign-up forms, lead scoring, e-mail open & click rates that help trigger specific emails, printed mail pieces, scheduling a rep to call a lead, and much more.
As the Internet continues to evolve, there’s a constant flow of innovation that bring to life new, better and different types of online marketing automation tools. Some of these tools are stand-alone applications and work independent of other software, some work only as add-ons or extensions to other applications and some as a combination of both.
Within the various automation tools, some solutions target specific online marketing niches - such as E-mail or online ADs only, others offer a complete solution of various pre-integrated marketing tools, while others offer the ability to easily connect independent web-based tools with each other to add automation capabilities without the need of complex custom-made programming.
It’s noisy out there.
And I’m not just talking about on the street.
I mean online. There is so much action every time we dial up (hopefully you’re not still actually using dial-up) that it can be almost overwhelming to keep your sights straight.
It’s even more overwhelming when you are one of those businesses adding to the noise. Don’t get me wrong, you definitely should be. The jury’s out as to the impact of an online presence (for those late to the game the answer is a resounding YES). The internet is a great way to get your message heard. Be loud and proud. A lot of people will hear.
But you might be asking yourself what an online presence exactly entails? There’s a lot to do and see on the internet. Where should I focus my attention?
Is it on having a professional website? Maybe it’s Facebook? Or perhaps I should post more consistently to my blog?
Those are all important. In fact, you should have at least one foot in each one of those doors. But there exists an older and arguably much simpler answer to this puzzle. An answer that today seems to get ignored by many businesses but realistically could generate more leads than all those other options combined.
That answer is email.
Marketing has evolved from the days of Mad Men. The key to marketing success in the 21st century is not flash and glamour, but engagement.
Engagement is building and fostering long-term relationships with customers through continual contact.
And email is the best way to build engagement.
Make sure you include compelling social media copy in all of your posts - even if you’re posting to share a video, photo, or link. Even though Facebook, LinkedIn, and Google+ will make your post look appealing by providing a video, photo, or link embed, you’ll miss an opportunity to engage your reader if you don’t include a relevant caption.
Think again about how you browse social media. You probably skim posts, right? Make sure your copy is easy to understand even at a glance. Unless your social media audience is primarily made up of professionals who are well-versed in and expect high-level content, you probably want to write simple, easy-to-read copy, using a tone of voice that’s consistent with your branding, that includes clear headlines and calls-to-action.
You don’t know who makes up the majority of your audience and what they expect? Read on…