This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.
According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.
62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.
The web is powered by content. Content is the solution to man’s insatiable search for answers. For businesses, Content = Customers, and Sales.
When people use search engines, social media, online discussion boards, and other online platforms, what do you think they’re looking for?
Content. You’re right!
The design and feel of a site may draw people in, but the content is what engages and builds trust. "Design doesn’t build trust. Or so it seems."
It doesn’t matter how much money you’re spending on digital advertising, you’ll still fail if your content isn’t useful. Internet users are tired of ads.
Are you leveraging Google Ads to drive customers and sales to your local business? Creating ads on Google Ads (formerly Google AdWords) platform work really well for local businesses.
After all, Yelp’s research shows that 86% of consumers use the Internet to find a local business and 29% of consumers search for local businesses every other week.
Large companies like Wal-Mart, OfficeDepot, and McDonald's have acquired hundreds of thousands of customers via their highly-targeted local ads.
But don’t be moved by that, small businesses are running profit-generating ads every day on the same platform. So what are you waiting for?
As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.
Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?
Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.
To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.
If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.
According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.
If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.
Most small business owners think they don’t need a budget because they assume that their investments are too small.
But that’s not true.
Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.
Don’t run your business like that.
A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.
That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.
Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email.
But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes?
How many emails do you think your prospects and customers receive daily? 10? 20? 50? More.
According to the Radicati group, an average of 196.3 billion emails were sent and received daily in 2014 and that number is expected to rise to 227.7 billion in 2018.
Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web pages penalized or totally removed from search results.
SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.
Then you’ll improve your search rank. There's no shortcut about it. In this post, I’ll be showing you vital tips to achieve better ranking through copywriting.
Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business.
You know that this “advantage” would mean more customers, which results in more profits and a better business. Isn't that what you want?
As exciting as this may sound, a study by SmartInsights found that 49% of organizations have no clear digital marketing strategy. Furthermore, HubSpot reveals 39% of marketers think their organization’s marketing strategy isn’t effective.
This is why you need to improve upon your strategies in 2018 to get your business ahead of the tough competition.
That being said, I want to show you some of the proven digital marketing strategies that will bring real results this year.