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Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

Everything You Need to Know About Mobile Storytelling

Hello Bloominari fans! It’s Amanda and I’m back with some more knowledge bombs from SXSW 2017. Today I’m sharing the best tips straight from video powerhouse Soulpancake and I can’t to get you started on making vertical videos.

SXSW brought together Soulpancake, a Pretty Little Liar, and go90 by Verizon to dish on what’s new in mobile and vertical storytelling. Before jumping into the panel attendees were treated to a pair of new headphones and an intimate previewing of Soulpancake’s new vertical video series.

After the viewing the panel settled in and schooled us on mobile storytelling. Below I share everything you need to know about mobile storytelling.

How Survey Tools Can Build a Lead Generation Machine

Want to know what your customers want from you? Ask them.


If you want to grow your business, you’re going to have to cultivate leads. Generating new leads is difficult for many businesses, but you can make it easier for yourself using survey tools. Asking your audience what they want from you is a great way to devise a lead magnet, one of the most powerful tools you can use to convert leads to your brand.

Customer Experience First

More and more businesses are realizing how vital a “customer first” mentality is to success. Business is more competitive than ever, and consumers are more discerning in how they spend their time and their money. Relevance is crucial for making an impression on consumers today. The brands that do this best are always looking for new ways to connect with their target customers, and surveys play a crucial role in improving customer relationships.

3 Marketing Musts for New Small Business Owners

New small business owners need to appreciate the power of marketing.

Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.


Establishing a New Brand

New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.

How Landing Pages, Ad Campaigns, and Marketing Interact in Business

Your marketing strategy’s success hinges on your ability to synergize multiple marketing channels.


Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding.

Ways To Adapt Storytelling To Your Marketing Strategy

Each Spring over 30,000 people travel to Austin, Texas for the mega-festival that is South By Southwest. Now in it’s 31st year SXSW is a well-oiled machine and touts a robust programming for interactive, film, music, and gaming. There is something for everyone at SXSW and 2017 was no different.

I’m Amanda, a social video expert and over three articles I’ll be sharing with you what I learned at SXSW. From Marc Jacobs to Kesha to Virtual Reality to gaming and beyond, I’ve got a lot of knowledge to pass around. Get comfy, grab a notebook and let’s get started with adapting storytelling in 2017.

Landing Pages vs. Websites: What Is A Landing Page?

You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post.

You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used?

Definition of a Landing Page:

A landing page is a single web page that is most popularly built to acquire leads through a short online form. In general, a landing page directs the visitor to it’s single purpose, which is for them to click the main (or only) call-to-action button (CTA), such as “Buy now” or “Signup”. 

Whereas websites are a multitude of pages with various information, media, lead capture forms and call to actions (Learn what a Call-to-Action is), an efficient landing page should just focus on one informational subject and have one call to action (CTA). The goal of a landing page is to get conversions, and landing pages can be stand-alone pages (without navigation to your website) or can be located on your website.

4 Ways to Take the Load off Your Small Business

If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run.

Marketing Automation Helps You Serve Customers Better


Small business owners typically wear several hats, especially in the early days of running the company. Most startups don’t have the financial security to hire staff to handle IT support, payroll, marketing, customer service, and various other aspects of the business. Most of the basic tasks of this nature will fall to the owner or founders until business picks up steam and they gain the liquidity they need to hire staff.

25 Digital Marketing Strategies & Takeaways from Traffic & Conversion Summit 2017

This last weekend I attended one of the most amazing digital marketing conferences there is in the world, the Traffic & Conversion Summit 2017 in San Diego, California - organized by DigitalMarketer.com. It’s a conference designed for more advanced and experienced marketers and marketing agencies, rather than for people looking to get started in digital marketing. The speakers dig deep into marketing strategy, things that work and don’t work, the exploration and testing of new technology and much more.

During the four days of packed back-to-back sessions with some of the leading experts in digital marketing, thousands of words in notes and over 300 photos shot with my phone of some of the slides; here’s a list of my top 25 takeaways, tips and trends of the state of digital marketing. Do keep in mind that approximately half or two thirds of the sessions were led by the internal team members of DigitalMarketer.com

Setting your business up for success

3 Signs it is Time to Delegate

Every manager or owner reaches a breaking point, and insistence to take on too much may end up affecting the company. How do you know when it’s time to delegate or outsource?

Business Owners Need to Know When to Delegate


As a new business owner, you’re going to face an extraordinary amount of work and stress – that’s a given regardless of what type of company you build. Every startup faces long nights, early mornings, and days at a time spent at the office, doing the work necessary for building the business. While you need to put forth a great deal of effort, it’s important not to let yourself burn out. You’re going to need to learn to relinquish control over some aspects of your business to others. If you want to do this with more confidence, you’re going to need to learn how to effectively delegate.

Marketing Automation Innovations for 2017

At the beginning of each year, it’s fun to predict which cutting-edge technologies will become mainstream in the coming months. Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting.

Check Out Some of the Latest Innovations in Marketing Automation


As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. There are even several robust automation systems available right now at very low cost for small startups and growing businesses.

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