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Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

The Importance of Short Videos in 2017 to Grow Your Business

Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.

Not only are video sharing platforms being used, they’re flourishing.

Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.

Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base. Viewers are standing by.

Use Marketing Automation to Turn Leads Into Brand Ambassadors

Developing relationships with prospects at every stage of the sales funnel is an essential step in maximizing your number of buyers. Marketing automation can help with this process.

Marketing Automation Helps Turn Leads Into Buyers


Lead nurturing is an essential part of marketing, but it also relies heavily on the sales team’s ability to turn leads into sales. Studies show that on average, half the leads any given company has are still on the fence about whether or not they want to buy, and 80% of new leads don’t turn into sales. With the right automation platform, you could see far better success than the norm.

3 Ways to Grow Your Business With Digital Marketing

A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing.

If Your Company Doesn’t Exist Online Today, It Doesn’t Exist

Online presence is absolutely vital for every company in the modern business world. So much business is conducted online that it would be foolish for any business owner to think that a digital presence is simply a luxury. Just about every business-to-customer retailer has an online store in addition to traditional brick-and-mortars, and most are starting to figure out new ways of connecting the two to provide customers with the best shopping experiences possible. Your small business may be a way off from this stage right now, but that doesn’t mean you shouldn’t be taking steps toward that end.

3 Benefits of Marketing Automation You Didn’t Know About

We know that marketing automation can help a business reach its full potential. Streamlining and simplifying the more cumbersome tasks leaves your marketing team with more time to create effective campaigns. However, marketing automation helps more than just your marketing team.

The Less Obvious Benefits of Marketing Automation

It’s important to recognize how automated processes improve your productivity. Primarily, the marketing automation you create is going to save everyone time. Of course, your automated processes are going to require tweaking from time to time, but the time investment spent on manual responses is dramatically cut when you automate. This added productivity will reach just about every corner of your organization and improve your operational efficiency in various ways.

1. Automated Workflows

10 Things to Consider When Choosing a Marketing Agency

There are many marketing firms out there. Here’s how to find the perfect fit.

Have you decided to hire a marketing agency? Well done – it’s a wise investment of your valuable business dollars. If you’re just beginning your search, however, you may feel overwhelmed by the options. Finding the perfect match for your unique business needs can be difficult, but we’re here to help.


1. What Are Your Goals?

Each business has its own idea of what it wants from a marketing strategy – for most, it’s about growth and the bottom line. How a particular marketing agency tries to achieve these goals may differ. For example, one agency might try to increase your online presence by creating content for your blog. Another agency may recommend a complete branding overhaul. Be clear about your company’s goals to find the agency that can best serve your needs.
 

6 Ways to Use Instagram Stories to Get More Customers for Your Small Business

Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.

Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.

What are Instagram Stories?

4 Reasons to Consider Outsourcing Your Marketing Efforts

Businesses are constrained by budgets, but marketing is worth the investment.


When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.


1. Outsourcing Is Scalable

Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.

8 Reasons to Use Marketing Automation Software for Your Small Business

This San Diego marketing agency, Bloominari, is full of die-hard fans of marketing automation software. Always reading about new technology, always researching new tactics, always tinkering with new tools. We use various technologies for (internal and external) business communication and organization because we know and believe in the benefits.

In case you don’t know what I’m talking about: Think back to the last time you filled out a contact form on a website or emailed a business and then immediately got an email confirmation about your inquiry. (Usually the email reads something like, “Thank you for contacting us. Someone will respond to your inquiry shortly.”) That instantaneous email was sent to you via automation software.

4 Ways to Tell if a Marketing Agency Is Committed to Your Success … or Their Own

Know when a marketing agency is in it to win it – for your business.
In the digital age, the marketing industry is booming. Companies of all sizes outsource their marketing efforts to stay competitive in today’s fast-paced world. It’s vital to understand the difference between a marketing agency that’s truly invested in a client’s success versus one that is solely concerned with generating profit for itself. Learn how to pick the perfect marketing agency.

5 Things To Avoid When Shopping for a Marketing Agency

Marketing agencies come in all shapes and sizes. Know how to choose the best.

A market agency is a valuable asset for your business – one that can take a lot of worries off your plate so you can focus on growing your business. It’s vital to properly vet potential agencies before selecting a partner. Stay alert while shopping for a marketing agency, and beware of these common red flags that indicate a marketing agency might not be right for your brand.

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