This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
I’ve been a marketer in-house for several companies and a marketer for several marketing agencies, and I’ll tell you, the skills needed for either position are exactly the same.
However, it’s more difficult for a business to find a competent marketing specialist who will make a good fit in-house, compared to finding a competent marketing agency that can reach the goals that you have in mind.
When you think marketing, you probably picture billboards, television commercials and radio jingles. YouTube isn’t something that always comes to mind, but it can have a major impact on consumers and on your business’s bottom line. In fact, YouTube is every bit as powerful as other social media sites, if not more. The popular video-sharing site attracts more than 1 billion users each month, a number that mirrors Facebook’s monthly usage. It’s also growing at a much faster rate.
Now that you understand a bit about mobile marketing, it’s time to go deeper. Use what you learned about mobile marketing and make it work for your brand.
Mobile marketing is an evolving game. Every new advance in technology and each new trend adds another layer of complexity to successful mobile marketing. Now that you’ve gained a basic understanding of how mobile marketing works, it’s time to start making it work for your brand to maximum effect.
Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these individuals may end up pleasing just themselves - or not even themselves because they end up at a loss.
LinkedIn is a goldmine for marketers, especially B2B companies. On LinkedIn, you can find high-level decision-makers who have the authority to pull the trigger on a new purchase.
Even if you sell consumer products, you can still reach an audience of wealthy, career-minded individuals who are ready to buy.
This is why — and how — you should reach them.
“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” –Evan Williams, Co-Founder, Twitter
When a potential customer uses your business’s website, they embark on a journey through the site. This journey should include tasks that you want the website visitor to accomplish, such as watching videos, reading certain web pages and filling out a lead capture form. Ultimately, the goal of your website is for your audience to learn certain information and then make them convert (aka: fill out a lead capture form, make a purchase, schedule an appointment or download a white paper - whatever the end goal is for your website).
Are you paying enough attention to mobile with your marketing efforts?
Mobile technology is more popular than ever, and marketers need to know how to approach mobile if they want their companies to remain competitive. Every business—no matter how big or small—must understand mobile marketing to have a solid foothold in the mobile realm of the digital age. Mobile marketing is designed to reach customers on the smartphones and mobile devices that they carry on the go.
It is well-known that controversy sells, but some marketing campaigns succeeded beyond their wildest dreams when they flipped off the deep edge and teetered on the edge of lunacy. Here are three of the most memorable.
Pokémon GO’s success has marketers paying more attention to augmented reality
If you’ve been online or watched the news in the past month, you’ve heard of Pokémon GO. This application has been downloaded millions of times and has accrued more active users than Twitter — all within 30 days of its release. Lots of video games and applications have been wildly successful before, so what makes this one so different? Augmented reality (AR).
Using the Right Analytics Will Help You Get the Most out of a Facebook Ad Campaign
In the past decade, social media has evolved from a college-age network to a powerful marketing tool for businesses. Facebook allows businesses to take advantage of connected networks of people to improve their audience interactions and expand their overall reach.