This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
If you have the resources, you may have even hired a social media specialist to run your various profiles. But is your strategy really working? There are some business owners out there who would talk about how many followers they get or how many likes they have, but those numbers don’t necessarily equate to an increase in sales. Here are some measurements you can use to determine if your social media marketing strategy is really working.
That is a shame.
And it is proof of ineffective marketing strategies performed by business owners without experience or marketers who are not utilizing social media tools properly.
Maybe your agency has asked you what you like/don’t like/hope to see/want more of? Sometimes it helps to look outside of your brand, campaign--even industry altogether.
So where do you look to reinvigorate your ideas and shake up your senses? There’s a ton of things to keep in mind, as marketing is not a hard and fast science.
“Sitting is the new smoking”, is the new catchphrase in the medical community. But just as a sedentary lifestyle is detrimental to health, a static online presence is unfavorable for healthcare professionals, especially those looking to grow the number of patients coming through their doors.
Today´s competitive environment demands doctor´s offices, dentists, plastic surgeons and physical therapists, to adopt and adapt dynamic inbound marketing techniques traditionally used by small businesses.
If within budget, key branded photography for your marketing materials is a winning marketing tactic. Never underestimate the power of a good visual...as they say, a picture is worth a thousand words!
Photography and visuals help to quickly communicate to your target market, and can create a magical, speedy sense of connection. With a photograph, a consumer can quickly understand why they should be interested in something, how they make connect with it, where it fits into their life and, essentially, whether or not they should take that call-to-action to keep reading, click, sign up or more.
Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you?
Those are examples of a call to action (also known as a CTA). And they’re ALL over the Internet.
Why? Because they work. They are a necessary tactic to gain leads.
A CTA uses text and a link to persuade an audience to do an immediate action that is in the best interest of the company, while also benefitting the audience.
If marketing were a Medieval Kingdom, the marriage of Neuromarketing and Social Media would be akin to an alliance between England and Spain. And while neuroscience has been around for a while, like a quiet heir waiting in line for the throne, social media has come of age with glory and pomp.
This alliance has granted us social media marketers, the possibility of better engaging our potential customers and increasing conversion rates.
Most business owners, large or small, do not really understand why journalists write about some topics and not about others. It’s also common for business owners to think that many happenings within their business should be turned into a press release (and eventually, into a news article.)
As a previous journalist and editor, and as a current PR professional, I am here to clarify and help your business with its press release distribution efforts.
The New Year is coming, and nothing could be more helpful than taking a good, over-arching glance at your content strategy and aligning it with your marketing goals. With a good plan laid out, you’ll always feel at-the-ready when it comes to a key arm of your marketing plan: content! So plan to build--and keep--your readership in 2016 with valuable, consistent content.
For starters, it’s important to look the the year ahead, as well as your goals ahead.
Don’t just pull things out of a hat or think of what you may be most interested in reading. Really get strategic! Who is your audience? Who are you speaking to? How can you content help warm them to your goals, and shape your plans? How can you lead them through your conversion funnel with interesting content? These are the types of things that will help make your content work for you!
There was a time when asking for a phone number meant something.
It took some courage, it established hope, it was a test of sorts… Would we get a fake? Would the other person answer when we called? Exchanging phone numbers could be the beginning of a fruitful relationship, or of a harassment nightmare. Once people obtained ours, we had no control.
The premise: It´s easier to know a person´s name than their phone number. So why go through the trouble of asking? Not only is that uncomfortable, but using the name as a reference is a more effective way of getting in touch.