+1-619-354-1118

Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

How to Evaluate Online Marketing Proposals

I recently met a friend of mine, whom I had not seen in years. So much so, that he did not know I had founded an online marketing agency. He had married his college sweetheart and moved to the East Coast. As we were catching up, he shared that he had recently launched a business and hired a local online marketing agency. Then he asked me to take a look at their proposal, since he valued my opinion and “knew nothing about the Internet”.

The incident got me thinking about how hard it for a small business owner to evaluate an online marketing proposal. Though savvy businesspeople know that moving their advertising dollars from print and traditional media to the digital arena is necessary, they often lack the tools to assess what they are being offered and what to expect. If you have been looking for an online marketing agency and reading proposals, this is what you should consider…

First things first

Hopefully, before you were presented with any strategy or quote, you met with the agency. On that meeting, you should have had the opportunity to share information about your business and the goals you wish to accomplish with the campaign. The agency must describe their services and explain how they can help you achieve your vision. Though I am evidently a tech fan, I really prefer to meet any potential clients in person, which lets me get a better sense of the business and the people behind it.

Online Marketing Strategy Plans for 2016

The early bird gets the worm.

Or, at least, you have much better odds of getting the worm than those who procrastinate.

Now that the end of the year is approaching, this might naturally feel like a good time to slack off. Alas, there is pivotal research and planning to be done!

Take advantage of the new year and use this as a time to gain momentum.

When you take the time to plan ahead, you are more likely to budget wisely, use your time more efficiently and think up creative tactics to beat out your competition.

A new year brings new opportunities, new obstacles and new goals. Do some brain storming and figure out what those are for your business!

Read my below-mentioned ideas about what you should do in December 2015 to get ahead for 2016.

10 Less “Heard-of” Reasons You Should Advertise on Facebook

Facebook is powerful, and you should use it to your advantage! For the right brand, it can be the ultimate resource.

The audience is definitely there, and with the unique targeting options available, you can probably hone in on your audience.

Read on for 10 less heard-of reasons you should advertise on Facebook!

5 Ways to Grow your Business by Targeting the Hispanic Population

If you have been paying any attention to current demographic trends, you know that Hispanics will make up 30% of the population by 2050. Other astounding facts: In 2010 they represented one trillion dollars in buying power. The figure will rise to $1.5 trillion in 2016- a 50% increase in five years.

This presents a huge opportunity to small businesses trying to grow sales. But implementing a marketing campaign aimed at Hispanics is tricky.

Here are a couple of pointers to consider:

1. It's not just the language.

Creating a campaign for Latino customers entails much more than just translating content into Spanish. In order to connect with this audience you should speak the language and the culture. The Hispanic demographic is more complex and diverse than its mainstream media portrait. It´s made out of people with different degrees of acculturation and language command.

Some individuals are totally bilingual, and thus, consume content on English and Spanish; some others are just barely proficient in either. To maximize results, marketers should go beyond the language and find cultural elements the audience identifies with.

What Businesses Can Expect From a Facebook Advertising Campaign

Facebook Advertising Might Be Your Next Major Marketing Breakthrough

Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.

Social Media Contests that Won’t Break the Budget

Social media contests are a great way to spread the buzz and get your fans and audience excited, engaged and talking about you. You’ll also find that a successful contest will produce an exponential increase in reach and overall talk about your brand.

The best part? A user-generated social contest can be run without spending much at all, as it typically starts snowballin’ amongst itself.

So what to do?

Here are 4 types of contests you can try now -- and 5 things you’ll need to do to get them going successfully!

Just keep these rules in mind, and it’s smooth sailing!

How to choose the best social media networks for your company

Not many people know which social media is best for their company.

There are so many on the internet these days you don’t even know where to start. So where do you start? That’s the question I suppose everyone asks themselves. But before I continue let’s just get something straight, you shouldn’t be on every platform! It’s so easy to create so many accounts but why would you want to be on Pinterest when your a Doctor.

So how do we categorize social media sites?

Ask yourself these 3 important questions.

  1. Who is my audience?
  2. What is the purpose of [blank] network?
  3. What is its functionality?

Let’s have a rundown on a few popular networks so you see what I mean.

8 Tactics to Spice Up Your Facebook Page or Risk Losing Customers

Forty-one percent of small businesses in the United States use Facebook.

That equates to more than 40 million small businesses on Facebook in total - an increase of 10 million businesses from last year. Thirty million of these Facebook pages are updated regularly.

The facts don’t lie: more and more businesses are joining Facebook and using it as a marketing tool. If your business isn’t one of these 40 million, my best advice is that you should create a Facebook page today or contact us so we can help you set it up right.

But this post isn’t for businesses without Facebook pages - it’s for the businesses with Facebook pages. With increasing competition, you have to make sure that your Facebook page stays relevant, interesting and engaging, or else you risk losing potential customers.

How to write memorable blog posts

When trying to write a compelling blog post, many professional content creators make a costly mistake. And I mean costly because original content is gold in terms of SEO, and when your titles are not read and your articles not clicked on (and much less shared), we have squandered the valuable opportunity  to be up there.

Granted. It is hard to deliver high quality content on a regular basis. But there is so much material online that lack of inspiration and “writers-block” can no longer be an excuse for us.   

11 Keys to creating an effective case study

Do you often tell “on-the-fence prospects” the same remarkable story about how your business previously helped a desperate customer, to entice them to buy?

If so, you’re on the right track.

Story telling is a valuable resource for business success.

However, changing your approach to create customer satisfaction stories that can be repeatedly shared and viewed digitally is imperative.

But you will need much more than a sheet of paper with a bunch of testimonials about how amazing your product or service is. Smart buyers need to be convinced…and nothing is more convincing than a case study.

Case studies incorporate promotional marketing with customer evidence to tell a successful story of the business coming to the rescue for the customer.

Why does your business need a case study?

×

×
×