This category will feature articles about new and upcoming trends in web-based CRM syste, sales automation technologies and marketing automation systems to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, leads, prospects, or customers.
Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.
No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”
However, it can be difficult knowing how to properly attract and nurture leads.
That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.
The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.
Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.
With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.
Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.
Although not every task should be automated in your marketing process.
It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so.
Marketing requires big efforts to gain that precious customer. But no matter how difficult or easy marketing may be to you, you can get better results with marketing automation.
Marketing automation involves having a repeatable system that sends the right message to your leads at the right time based on their interactions with your email, products, websites, or ads.
When you have the right execution for your marketing automation, it could be the game changer for your business. You can process your leads faster and gain more customers with less effort.
Setting up your marketing automation system allows you to have better conversations with potential buyers and see how they interact with your content and business generally.
Businesses are embracing email automation. Why?
It’s one of the best ways to get significant results without working extra hard. Once you set it up, it runs automatically, generating customers and sales for you.
With the right automated email, you can achieve engage your audience, and deliver a better customer experience.
Automated email marketing is designed to improve customer lifetime value. For companies, this involves taking prospective customers, new customers, existing, and existing customers on a path — and helping them to see the value in your brand/product.
The truth be told: customers expect an authentic dialogue instead of a blanket advertising. Automated email campaigns live up to this claim. Why?
Over the years, as automation became popular, marketers tagged it “robotic.”
You have probably read articles where the authors talked about how automation lacks the emotion that's important in human interactions. But these criticisms are unjustified!
With automation, marketers don't need to engage in tasks that are time and energy consuming. In the Automation in the Workplace 2017 report, 59% of respondents estimated they could save 6 or more hours a week when repetitive tasks are done by automation.
Apart from this, automation eliminates human errors and makes important information available in order to turn prospects into customers and serve current customers better.
But in what ways does automation improve your business? Let’s consider a few ways:
For any business to gain customers, it has to acquire leads first. After this, a business nurtures their leads until they become customers.
The truth is, this whole process can be difficult if you don’t know what you’re doing. According to a report by HubSpot, 65% of marketers say generating traffic and leads is their biggest marketing challenge.
A CRM tool will catapult your small business to a new level if you know how to use it. That’s why I created this article to show you how. We’ve discussed in detail how 5 companies use CRM to increase revenue by 839%.
When you’re doing business over the internet, you’ve got to understand that you operate within a global economy that follows brands. Your target audience wants to buy, relate, and communicate with your brand in countless ways.
In the same vein, your competitors are everywhere and the barriers of market entry are low, increasing competitive intensity.
You need a CRM to keep pace, outsmart your competitors, and thrive in this ever-dynamic marketplace.
CRM is an integral part of running a successful business -- whether it's on a small or large scale model. Apart from digital marketing brands, does CRM software work for brick-and-mortar businesses?
Can offline businesses benefit from customer relationship management software? Sure they can!
In this in-depth article, we'll share 5 case studies that will show you how top brands integrate CRM tools in every facet of their operations.
Bear in mind that CRM costs money -- so you have to be sure you're getting the best ROI from it.
Let's quickly dive in.
Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales).
But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.
In this guide, I’ll show you how to create a list, send an email, and then automate the response using the right triggers, based on whether or not the initial message was opened.
Before we get into it, let’s get the basics out of the way.
Drip Campaign is a series of emails set up to achieve a particular goal. This could be sales of your product, imparting knowledge, subscription to your service, news updates about your company, etc. In essence, you MUST strive to achieve certain KPIs with your drip campaign.
Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers.
However, done wrong, drip emails look a lot like spam. For every great cold email you send, it only takes one impersonal or poorly timed follow-up message to lose a prospect (and damage your reputation) forever.
Here’s a good example of a well-structured drip email workflow that Pardot uses to connect, nurture, and convert its prospects into customers.