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Sales & Marketing Automation Technology

This category will feature articles about new and upcoming trends in web-based CRM syste, sales automation technologies and marketing automation systems to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, leads, prospects, or customers. 

How to Use CRM Best Practices to Improve Client-Onboarding

The First Sale is Only the Beginning

When it comes to customer onboarding, it doesn't matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process.

What they are doing isn’t complicated at all. Let me show you how to tap into these uncommon CRM best practices and take your client onboarding to a new level. 

How to Use Marketing Automation to Engage Past Clients Effectively

Make Your Customer Fall Back in Love with Your Brand

When it comes to engaging past clients, there are all sorts of metrics to measure, whether it be page views, time on site, or email open rates. But if we take away all the marketing mumbo-jumbo, what is customer engagement and why does it matter?

Customer engagement is the strongest indicator of a customer’s feelings about your brand. That’s right, we’re investing all this time and money into trying to improve something so that the client can be happy, and as a result, choose to do business with your company.

If you’ve tried your possible best to win past clients over, I’ll show you the power of marketing technology and how to use it to drive an effective email follow-up campaign.

7 Marketing Automation Strategies You Can Implement Today

Increase Your Conversion Rate with These Strategies 

There's an excitement that comes from subscribing to a marketing automation tool. Sadly, it's not going to last for long if you don't know how to use it. The best approach is to see every tool as an integral part of your marketing plan.

This is a significant mindset shift. Because you now understand how to tap into the many benefits which it covers, like gaining new leads, nurturing contacts, increasing productivity, and maximizing sales in your funnel.

In the end, it boils down to implementing proven marketing automation strategies for your campaigns. Here are some of the best-kept strategies:

5 Email Workflows You Should Be Using in Your Sales and Marketing Automation

5 Guidelines for Effective E-mail Marketing

Email workflows are important parts of a winning sales and marketing automation. You just can't neglect them. In essence, it's all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers you have on hand.

Each email sent has a definite purpose: converting leads into sales. But it gets tricky if you don't know the type of workflows to use and how to set it up properly.

I’ll guide you in this article. Let’s get started.

1.Welcome/Training Workflow

A welcome/training workflow is an important part of your email marketing campaign because it creates the first impression about you and your brand. And you don't get a second chance to make a first impression.

6 Reasons Why Marketing and Sales Automation are No Longer Optional for E-commerce Brands

Statistics that Prove Website Optimization Works!

Marketing and sales automation are two Siamese Twins that can’t be separated. They are powerful tools and systems for multiplying your efforts and recording a significant increase in leads generation, sales, and revenue growth. 

If you want to make a mark in this ever-crowded B2B industry, you need to embrace and implement some sorts of automation. According to Marketo, “91% of marketing automation users agree it’s very important to the overall success of their online marketing activities.”

The role of marketing and sales automation

What do you think marketing and sales automation can do for your e-commerce business? A lot. Marketing and sales automation gives you a lot of information about your customers which can help you serve them better and consequently help your business make more profit. 

In this post, we are going to be considering 6 reasons marketing and sales automation is now a vital part of e-commerce business. 

Let’s get started.

10 Interactive Content Ideas You Can Use to Engage Leads in the Sales Funnel

Make Your Website Visitors Stay

Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales funnel, you have to bring interactivity to be able to hook your target audience.

The typical blog posts and articles usually bring uninspiring results, despite all efforts invested in creating them. 

In your B2B marketing campaigns, you can stand out in the endless streams of information and promotions reaching your audience through a variety of content, channels, and devices.

Use these 10 interactive content archetypes to superglue your website visitors, engage your leads, and drive consistent sales:

How to Thrive in Sales Automation in the Age of Digital Disruption

Sales automation is no longer a strange concept. It’s become an integral part of B2B management operations. However, the digital disruption is impacting it very strongly.

The good news is, we are living in an exciting time of rapid change and massive disruption to many industries. Exponential change in sales automation technology is bringing fantastic opportunities to B2B companies and online marketers. 

If you’re ready to thrive in sales automation even in this age, here’s exactly how to go about it:

3 Things You Didn’t Know Marketing Automation Could Do for You

Driving Business Results Without Effort

To many small business owners, the concept of marketing automation is nothing new. Integrating marketing and sales tools into your CRM can help you streamline your business and take repetitive tasks off your plate. However, there are also several unexpected benefits to utilizing this technology. Here are several business advantages you may gain by automating some processes:

What You Need to Know About Sales Automation for Small Business

Give Your Sales Department More Time

Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need to know about sales automation and how it can drive your business forward.

email-marketing-automation-lead-generation

Make the Most out of Your Email Marketing Efforts

Generate More Leads, Without Even Trying

Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It’s a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing automation tools can help your business achieve more in less time. Here’s what you need to know about email marketing and how automation can help you achieve your business goals with a better return on investment.

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