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How to Conduct Local SEO Audit to Attract Local Customers

You can attract a lot of paying customers from your city, state, or country.

The truth is there’s no need spreading your marketing budget globally -- especially when your target audience is near you or prefers to visit a local store before buying a product?

According to Google, 4 in 10 people conduct a local search every day. As a business owner, the easiest way to reach these people and turn them into customers is by conducting a local SEO Audit to figure out their needs and behaviors.

Now, auditing websites can be a quite daunting and boring task for most people, especially for beginners. It’s a part of the business that most people wish they could ignore.

The process, however, is not as hard as a lot of people think it is. This post has simplified local SEO audit to eight basic steps.

These steps are very easy to implement and the aim of this is to ensure that local business owners are able to identify the problems on their websites which could be stopping prospects from visiting their store or placing an order on their online store.

Why Do You Need a Local SEO Audit?

12 Step Guide to Local Search & Maps Ads: How to Generate New Clients For Your Local Business

If you need more foot traffic to your local store, your business needs to show up for search terms that your potential customers are using on Google daily.

Here’s the truth:

Local consumers want to find local businesses near them. Are you ready to appear for the right keywords and convince them you're the best business in their locality?

An effective way to do this is to advertise your business on Google Maps. What's the catch here?

People use Google Maps to search and navigate to over 1.5 billion destinations annually. Considering that a survey found it to be 6X more popular than any other navigational app, then it makes sense to appear here.

Added to these, you can start appearing for searches today. Let's see how you can get the best out of advertising on Google Maps.

What’s Google Maps Marketing? 

How to Build Citations to Increase Your Local Website Search Ranking

If you want to rank in Google organic results locally for important keywords, then you need to start paying attention to local SEO.

An integral part of local SEO that can catapult your rankings in the map pack is local citations.

You see, citations are important to your local SEO efforts as backlinks are to ranking a website in the organic results (not local pack).

In a Moz survey, local search professionals believe citations is the 4th most important signal for local map pack ranking and 5th for local organic rank.

On‐Page SEO 2019: What It Is & How To Optimize Your Website

On this post, we are going to talk about SEO (Search engine optimization) for your website and web pages. I know that the topic is urgent and evergreen not only for me but for all netizens.

Do you already have a keyword you want to rank for and a terrific piece of content? Great, then you’re already one step ahead of many others!

You need to optimize your page for Google so that it understands what your web page is about and why it should be placed on the first page of search results.

You will be surprised but it’s simpler than you think. Just follow my SEO advice below.

However, first, let’s make sure that all of us fully understand what on‐page SEO is.

Website Audit Analysis: 6 Steps to Effectively Audit Your Website to Boost Traffic

I’ll be straight up with you: Most people frown at site audit. Why?

It’s boring, time-consuming, and technical. But it works!

If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.

Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.

5 Google Ranking Factors That Will Influence Your Search Rankings in Real-Time

Did you know that Google makes changes to its search algorithm almost every day? Yes, it does. Even though these are not major updates, they’re all aimed at improving search results for the user.

As a website owner, you should stay informed about the latest trends in search. Why? Because ignorance of a factor could lead to a penalty.

Worse, you could violate a new rule set by Google and experience a minor or major drop in organic website traffic and rankings.

What proactive measures are you taking to prevent such events? How do you get on Google’s good side while improving user experience?

With 2018 in full swing, here are the top 5 Google search ranking factors that will influence your search rankings in real-time:

How to improve your SEO by optimizing your website’s page load speed

Today’s buyers are impatient  — they don’t have time, patience or desire to sit around and wait for your website to load on their smartphone or desktop. When browsing online, pages should load almost instantaneously. The longer you make consumers wait, the more likely it is that they’ll lose interest. If you lose their interest right off the bat with a slow-loading website, it’ll be difficult to win them back no matter how great your products, services, or promotions are.

So how can you ensure that you keep them interested, right from the beginning? The first step is to ensure that your page load speed is up to par, and can compete with other websites. There are certain steps that you can take to ensure that your website doesn’t lag. Page load time is an important aspect when it comes to reducing lost web visitors (reduce bounce rate).

8 Things You Should Know Before Buying CRM Software

Improving efficiency and minimizing manual tasks to the barest minimum are the pursuit of every business. One of the ways to ensure you’re always on top of your game is by using a Customer Relationship Management (CRM) system. This is where most B2B companies give up. Because they can’t seem to understand why there are so many CRM tools whereas only a handful of them truly works. It turns out the majority of CRM providers are out to make some money, or what do you think? The good news is, having used and tested a couple CRM software systems, here are the 8 important things to know before you complete your order:

How Mobile Marketing Can Help Small Businesses

Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its content, the small mobile screen is convenient and versatile enough to organize your work. Each and every thing you could only previously do on your desktop can now be carried out on your mobile device.

Moreover, Google supports mobile marketing strategies more than any other device as one can reach the consumers on the go with a range of advertisements accessible on mobile devices. Now, obtaining personalized, location and time-sensitive information is simple and easy with smartphones. Let’s check out some of the most important features of mobile marketing.

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Learn the Best Software For Your Business

For small businesses, every penny of investment counts. When it comes to software integrations, businesses can become overwhelmed with options. The right software stack can help your business perform better and save both time and money, all for a relatively nominal investment. Here’s what you need to know about choosing the right software stack for your business:

What is a Software Stack?

Your company’s software package can go one of two ways: You can either leverage all the tools you need to run your business effectively, or you can amass a collection of tools you pay for each month and don’t know how to use. Web developers call a foundational set of software working together as a “stack.” The right stack will help you achieve your business goals and shave repetitive tasks from your workload.

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