Contributing Blog Author Guidelines

We pride ourselves on providing our readers with high quality, relevant and valuable content from our agency’s internal team of marketers, designers, developers and copywriters; as well as from additional successful blog authors from around the world.  To maintain these standards we ask our contributors to adhere to the following guidelines:

Blog Guidelines:

1. Unacceptable Contributors:

Posts from SEO, link-building or related companies or authors will not be accepted.

2. Content Guidelines

A) Length: All posts must be at least 600 words and may contain relevant images, videos, and outbound links that improve the overall experience of our community. Irrelevant hyperlinks will be removed and submissions containing keyword stuffing will be rejected.

Note: All links must naturally fit into the body of the copy and provide value to the reader. Posts may not contain affiliate links. For more information, see Linking Guidelines below.

B) Content Topics: Content should be relevant to the topics we cover on our blog, and shall be of interest to our audience of business professionals. Posts may not promote a single product/service. We do not publish companies’ news releases, product releases or related content.

C) Examples: Be sure to use real examples of whatever you mention (Mention specific statistics, use cases, success stories, infographics, research results, etc). We don’t like content that only mentions ideas and concepts, but does not provide examples or illustrations.

D) Layout: Write the blog post so that the content is easy to "Scan". The  blog post should be written and organized into sections and subsections. Each section must have a title and an optional subtitle, and each subsection must also have a title and an optional subtitle. Use bullet points, lists, numbers and bold when necessary to make things easier to read.

E) Writing Style: Professional, yet conversational, friendly and something that feels like you're "Talking" to someone rather than teaching them something that they'll be bored of reading/listening to..

F) Conclusion or “Action Steps”: Always include a conclusion paragraph, and/or a "Take action" section, that instructs readers how to take action to implement the ideas you’re suggesting. Take action conclusions must include at least 3 take actions items, in number list format.

3. Links Guidelines:

Please do not include more than 2 links pointing back to any one domain.

A) Acceptable links:

  • Relevant articles and blog posts
  • Research or data
  • Resources that will genuinely benefit the reader and make sense in the context of the post

B) Unacceptable links:

  • Affiliate links
  • Links to your company’s pages (Home, Services, About Us, Contact, Prices, Products, etc.)
  • Product/service/pricing pages
  • Category/tag pages
  • Company social profile links — please place these in your profile instead.

Note: We reserve the right to remove or nofollow any link at our discretion. If you are submitting a post in which any link must be included, it is likely not going to be a good fit for our blog, as it may be considered sponsored content. Please be prepared for any included link to be removed.

C) Required links: Please include at least 1 or 2 full links (including http://) to past Bloominari blog posts, and/or services or information pages from www.bloominari.com.

D) No link building: If we believe that you are contributing content for the sole purpose of building links for yourself or others, we will either ask for such links to be removed or simply not publish the post.  No keyword-rich linking either.

E) Repeated links: Do not use repeated links or repeat keywords/anchor text.

F) Call-to-Action (CTA): All contributing authors may include a relevant call-to-action (CTA) at the end of their posts, in the “Author bio” information. This link will be the same for all future posts that you write in our blog.

What counts as an acceptable CTA:

  • A link to a specific lead-magnet download (e-book, e-guide, report, white paper). Cannot send people to a lead-capturing page. Only directly to the actual PDF or guide.
  • Registration for an event (webinar or live event)

What does not count as an acceptable CTA:

  • A free demo or trial
  • An affiliate link
  • A call to visit a company website
  • A call to follow the company on social media, including social profile links
  • A call to subscribe to email newsletters and other related subscriptions
  • A call to contact a company, including all forms of contact information

4. Illustrations, Photos & Images:

All post must include at least 2 illustrations within the body of the post. You may use screenshots of what you’re illustrating, stock images, or graphics you design. You must embed all images within the Google Drive document. Additionally, please follow these guidelines.

  • Save all images, photos and/or screenshots in web-ready JPG format (72 DPI) so that we can use and upload to our blog. Images shall be both embedded, and provided as separate files.
  • If you decide to use stock photos, we recommend you to browse and buy images from 123rf.com. You should purchase the stock image in order for us to include it as part of your post.

5. Author Bio:

Author short biographies for individual contributors must be placed in the user profile and may not be included within the text of the post itself.

6. Post Format:

All posts shall be created in a Google Document format, and must be professionally proofread and ready to be published. You must follow a format that’s consistent with our existing content. Our team will manually review each post and may adjust formatting as needed, posts requiring heavy editing may be rejected.

7. Original Content & Reposting:

All submitted posts must be 100% original, and must have never been published in any other blog, website, or online portal. Once the post is published, you understand that you may NOT re-publish this post on your own website or blog. All contributors are responsible for the originality and accuracy of their submissions. Any contributor found to be plagiarizing any part of their posts’ content will be subject to an investigation of his or her entire body of work. If found guilty of plagiarism, the offending author will be banned from our blog with all content removed.

What counts as plagiarism (this list is not exhaustive):

  • Copying another person’s work and submitting it as your own, word-for-word.
  • Copying another person’s work and changing some words or phrases.
  • Copying any part of another person’s work, whether changing words or not.
  • “Spinning” another person’s work.
  • Using another person’s idea as your own, including the progression, flow, and main points of a post, examples, images, etc.
  • Copying content from any website, whether an author is given or not.

8. Posting Schedule:

Please allow 1-2 weeks for posts to go live once they are approved. All post publication & editing is done at the discretion of Bloominari.

Guidelines for Infographic Submissions

  1. Must also include at least 300 words of original text. This text should be a substantial post in and of itself, providing useful information. It should not simply restate or summarize what is in the infographic. We expect this content to be as well written as a normal full-length blog post. If an infographic post contains thin text, regardless of how good the image is, it will be rejected.
  2. Infographic topic must be relevant to our core site themes. Irrelevant infographics will be rejected.
  3. Infographic posts should include a link back to the original image source page, not a company homepage. The infographic itself should not be linked; rather, the link to the original source page should appear below the infographic.
  4. The image itself should be high quality and full of relevant, useful information.

Additional Important Notes:

  1. Please carefully double proofread your posts and double-check everything prior to submitting apost. Posts cannot easily be taken down or edited once they are live on our blog.
  2. Submitting a post does not guarantee that the post will be published.
  3. These guidelines are subject to change at any time. Contributing authors are responsible for making themselves aware of changes and adhering to them.

Disclaimer: Your request to create a contributor account constitutes an agreement to these posting guidelines. Failure to follow these guidelines may result in your contributor access being revoked.

Ready to submit a blog post? Learn how here.

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