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With more than half the global population actively using the internet, your ability to engage with consumers is mostly determined by the effectiveness of your digital marketing strategy.

As new trends emerge, you’ll need to optimize your strategy, take advantage of new growth opportunities, and reach your target audience more effectively.

In 2019, we experienced a lot of digital transformation in advertising and eCommerce environments.

There are about 4 billion internet users worldwide who are online, and on average, they’re spending 6 hours per day on various social media networks, online discussion boards, and blogs.

Published in Marketing & Strategy

Is there any value in locking your content from your target business?

Some marketers think it’s better to give away all of your information to users without asking them to fill out a form. On the other hand, other marketers think otherwise.

Your decision will depend on your business goals. If you’re just getting started and need to create brand awareness, then there’s no need to lock your content. You should give it away at no cost.

But if you want to generate leads and increase sales, especially after you’ve driven demand for your products and services, you should seriously consider ‘gating’ or locking some of your best content.

Creating high-value content and using that content to entice site visitors to fill out with their contact information is what makes inbound marketing effective, says Meher Prabhu

Published in Marketing & Strategy
Tuesday, 10 December 2019 07:15

How to Do Content Marketing on a Low Budget

72% of marketers agree that content marketing increases engagement and leads. View stats

However, there are still businesses out there that don’t use content marketing.

This means that these businesses are missing out on practically free leads, organic traffic, and authority.

It’s easy to think that if you don’t have a massive team and capital that you can’t take advantage of content marketing. That’s just not true.

You can reap the benefits of content marketing with a low budget with the right approach and that’s exactly what I’m going to teach you today if you keep reading.

Published in Marketing & Strategy

Email marketing alone can grow your sales by 273%.

If you want Bloominari, our San Diego Email Marketing Team to help you craft high-converting email copy and a winning strategy, contact us today.

Learning how to craft engaging email subject lines can multiply your sales. You don’t have to be a renowned copywriter to write irresistible subject lines.

To get started, you need to use two key ingredients in your subject lines and emails:

  • Personalization
  • Value proposition

Here’s the truth, the majority of your prospects and customers are basically self-centered. 

That means they’re more concerned about what you can do for them. All they care about is how communicating with you can benefit them; how it can solve their business challenges, and make them more money.

If you’re ready to tap into this undeniable fact about people, here are 12 sales email subject lines that get opened, read, and responded to:

Published in Marketing & Strategy

Marketing automation is all about simplifying your business in order to get better results.

According to recent studies, 91% of marketing automation users state that it's one of the most vital aspects for the success of their online marketing endeavors.

Amazing right? That's not all, 80% of marketing automation users noticed a massive increase in the number of leads and 70% saw a huge leap in the number of conversions.

How to Re-evaluate Your Brand Effectively and Execute a Successful Re-brand

Rebranding is an excellent way for businesses to strengthen their presence and energize the essence of their brand. Seventy-seven percent of B2B marketing leaders say branding is “critical to growth,” and consistent brand presentation across all platforms is shown to increase a business’s revenue by up to a whopping 23%. Rebranding could be one of the smartest moves your company makes. 


The following article will define what rebranding means, and explore just how your business can rebrand successfully.

Published in Marketing & Strategy
Wednesday, 06 February 2019 07:15

10 Content Marketing Tasks to Automate Right Now

With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.

Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.

Although not every task should be automated in your marketing process.

It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so. 

Tuesday, 08 January 2019 07:15

The Best Marketing Tips to Start 2019

A new year is coming our way, along with resolutions and new goals for our businesses to keep on blooming!

There’s no better way to start the new year than learning from experience from the past. Here are some lessons learned during 2018 that will help you start 2019 in the right direction.

Published in Marketing & Strategy

To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.

If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.

According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.

Published in Marketing & Strategy

If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.

Most small business owners think they don’t need a budget because they assume that their investments are too small.

But that’s not true.

Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.

Don’t run your business like that.

A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.

That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.

Published in Marketing & Strategy
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