Tuesday, 21 August 2018 07:30

How to improve your SEO by optimizing your website’s page load speed

Today’s buyers are impatient  — they don’t have time, patience or desire to sit around and wait for your website to load on their smartphone or desktop. When browsing online, pages should load almost instantaneously. The longer you make consumers wait, the more likely it is that they’ll lose interest. If you lose their interest right off the bat with a slow-loading website, it’ll be difficult to win them back no matter how great your products, services, or promotions are.

So how can you ensure that you keep them interested, right from the beginning? The first step is to ensure that your page load speed is up to par, and can compete with other websites. There are certain steps that you can take to ensure that your website doesn’t lag. Page load time is an important aspect when it comes to reducing lost web visitors (reduce bounce rate).

This infographic is designed to show you the best practices to boost your page load speed.

How to improve your SEO by improving page speed load times - INFOGRAPHIC

Related post:  SEO Cheat Sheet: Best Practices To Rank Your B2B Website in Google’s top 10 Results

Page Load Time

Page load time is the average amount of time it takes for a page to show up on your screen. It is calculated from the time you click on a page link or type the web address to when the page is fully loaded into the browser.  Optimizing your page load time is a great way to convert potential consumers into paying consumers. If someone clicks through to your webpage and is frustrated by slow loading time, they are much more likely to bounce (not wait for the page to load, or not click through to any other page within your site). This may result in someone visiting your page once and then never returning.

Did you know that 80% of a webpage’s load time is spent downloading the different components? This includes parts of the page: images, style sheets, scripts, and more. With the time it takes to load all of these, it’s no surprise that some websites take a few seconds to catch up. However, the only thing that consumers are focused on is getting what they want when they want it. Websites need to perform well no matter what if they want to log more sessions and gain more visits in the future.

Positive Website User Experience

So, how can you guarantee users have a positive experience when visiting your website? Ensure that your load speeds are optimal. In case you’re on the fence of believing that page speed is something we should all be paying attention to in this day and age, checkout this infographic that breaks down the best practices for enhancing the speed of your website.

Follow these simple guidelines, and watch your website load faster than ever.


  • Make fewer HTTP Requests
  • Avoid Redirects  
  • Minify HTML
  • Prioritize Visible Content
  • Make AJAX Cacheable
  • Reduce the Number of DOM Elements
  • Minimize the Number of iframes
  • Reduce DNS Lookups
  • Avoid 404s


  • Reduce Server Response Time
  • Use a Content Delivery Network (CDN)
  • Add Expires or Cache-Control Header
  • Enable Compression
  • Configure ETags


  • Reduce Cookie Size
  • Use Cookie-Free Domains for components


  • Eliminate Render-Blocking CSS in above the fold content
  • Avoid CSS Expressions
  • Choose <link> over @Import
  • Make CSS External
  • Minify CSS
  • Avoid Filters


  • Optimize Images
  • Optimize CSS Sprites
  • Do not Scale Images in HTML
  • Serve Images in Next-Gen Formats
  • Make favicon.ico Small and Cacheable


  • Eliminate render-blocking JavaScript in above the Fold Content
  • Make JavaScript External
  • Minify JavaScript
  • Remove Duplicate Scripts
  • Minimize DOM Access
  • Develop Smart Event Handlers


  • Keep Components Under 25 KB
  • Pack Components into a Multipart document

Infographic reposted with permission from TechWyse

marketing lead generation

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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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