Create a Clear Call to Action
Marketing can be catchy, memorable and develop interest, but without a clear call to action, (or CTA) buyers won’t know how to take the next step. CTAs can come in many forms. Rather than simply throwing a link up, invite users to click on the link. To generate leads with social media posts, encourage sharing in the post itself and offer benefits for doing so.
Use eye-catching web design tactics to pull a site visitor’s eye directly to a call-to-action button on your landing page. With all of your marketing tactics, be clear; making the desired action obvious to the customer can increase lead generation.
Understand Your Potential Customers
Knowing who your product or service appeals to will help you create effective, lead generating marketing strategies. Consider who will use the product or service. Understand how they get their information, what messages they look for, who influences their decisions, and how they use social media. Develop a marketing persona based on this information to set a cohesive tone for all your marketing messages, and place those messages strategically where your target audience is already looking. Track the results of your strategies along the way to make adjustments when necessary.
Produce Relevant Content
One of the most underrated marketing strategies is producing useful content for the target audience. Filling web pages with fluff and keywords will fail to catch the reader’s attention and generate leads. Directing buyers to information-rich articles (with a clear call to action) will keep them engaged, build their trust for the brand and encourage them to want to know more.
Add a blog to your website or contribute to other industry blogs and regularly add articles relevant to your product or service. Try to avoid using the articles as sales pitches, but rather view them as an opportunity to share your expertise on certain subjects. Not only can this help with lead generation, it can also help with your SEO rankings to get more traffic to your site.
Spread Information Across the Web
Modern consumers like to do a great deal of research before committing to a brand. They will gather information from different sources and look for tips on how to find the best quality. If your company is new, it is likely there is only information about your product in a few spots. Try contributing informative articles to other sites to spread information across the internet about your company. Make sure to avoid overly salesy language, but remember to create a clear call to action and link back to your site.
Effective lead generation can build your audience and open the door to new opportunities for your company. Make it simple for the customer to find information about your company and perform a desired action. Creating opportunities for the customer to engage will give you the opportunity to land a sale.