Welcome to Marketing Fridays episode seven! Today we are going to talk about the differences between automatic or automated marketing, or marketing automation automation vs. manual processes or manual marketing, and we are going to highlight the benefits and the pitfalls of both approaches. Then we are going to be discussing visually the differences between automated process and manual process. Let's begin!
First, we have highlighted on the left side the manual marketing process and on the right, the automated marketing process. I came up with different tactics to compare these two types of processes, so you can really figure out what are the benefits of doing automated marketing in the end.
So the first one says time for setup. On average it will take pretty much the same time to setup manual processes as well as automated processes, in the sense that both of them require similar things such as email templates or steps in order to begin the process of marketing. You might have a little more work to do for automated marketing in terms of working with technology, but let's say that an average it's going to be about the same.
Learn how to optimize your business through the use of technology, specifically focusing on the sales and marketing side. I will explain 12 specific tricks that will help you.
Because in today's technology there is a lot that you can do, but many other things that you can let robots do, so you don't have to. Thus, you can spend your valuable time doing other things.
When I set up the company about 3 years ago I thought that I was the new guy in town and there's a lot of competition in the industry. I needed to make it look like I am a huge company, but not yet. We started with just me and my business partner, and the reality was that without an office at the time, the idea was that we wanted people to believe that we were a much bigger company. You can do this through technology. This is a back story about what pushes me to find solutions that with technology can help me save time. So instead of me having to hire a bigger team, I can do a lot of things through the use of technology.
Many of our clients, as well as many of my friends, have businesses in which they tell me they spend so much time doing things that do not generate them money. In this case: "I spend too much time trying to get clients to pay me instead of focusing on getting new clients".
You should be trying to focus if you are a business owner in getting more clients and grow your business rather than just spending time with this boring task and trying to get someone to pay you or doing project management things. One of the ways that we can help you focus your time on what is best is by using technology and different tools that exist today.
Do you feel like you spend too much time working within the business instead of trying to grow it or get more clients?
The Industrial Revolution, which began in the 1700s, was a critical turning point for mankind because it allowed businesses to manufacture and produce items faster, cheaper and more efficiently by use of machines.
After reading this, you should find yourself seeking out automation technologies for an “Industrial Revolution” within your own business.
However, instead of helping you find technologies that will increase production of your merchandise, I’m going to educate you on one type of modern computer technology that will improve sales and efficiency while reducing costs and human error.
So, the question is: What's stoping you?
And that's precisely what we aim to answer in this exclusive SCORE webinar featuring Bloominari's very own, Jaime Nacach.
Marketing automation is a tricky area for many marketing pros, but it’s important to understand the potential automation has when executed well. Email marketing has been a staple of the marketing world since the dawn of the internet, but many marketers unfortunately overlook its lasting potential, especially when you curate your automation to your readers’ actions.
Many companies rely on very basic forms of automation such as receipt emails after completed transactions, confirmation emails after customers perform specific actions, support ticket information, and other basic automatic messages. A drip campaign takes automation a step further and leverages automation as a more valuable marketing tool.
Hello, this is Jaime Nacach again from Bloominari and welcome to episode 4 of #MarketingFridays.
Today, we’re going to be talking about the CRM and what is the CRM which is a very important tool for marketing animation, a very important tool for sales and marketing in general. So, let me explain what a CRM is first and I’m going to be giving you 10 different ways that you can actually use a CRM both for sales and for marketing.
And today, I’m going to be doing this a bit differently because I’m going to be recording my face while I’m also going to be showing you my screen. Alright? So, let’s get to it.
Hello! This is Jaime Nacach again from Bloominari and this is #MarketingFridays Episode 3.
Today, I’m going to be talking to you about how business automation actually works and talk about specifically what it is that causes things to get automated. So, let’s get right into it, so I can explain to you how the magic happens inside the marketing world, alright?
Alright, so this is basically the Anatomy of a Business and Marketing Automation 101. Let’s get right into it.
Digital tools afford modern marketers an unprecedented level of control over their automated processes, but it’s important everything isn’t simply set to autopilot. Marketing automation is a tremendous asset, but only when used thoughtfully. Adjustments must be made frequently to accommodate changes in customer trends and company strategy. It’s vital to understand how to effectively manage your automation structure.
Automating your marketing processes, such as sending out emails to your mailing list and automatic posts to social media pages, is a fantastic way to cut down on time spent on the mundane parts of marketing. This can allow you to focus more of your effort on building your brand and growing a sphere of influence. However, if you simply set up your automations and assume everything is just fine, you’ll more than likely encounter significant issues.
#MarketingFridays Episode 1
As a part of my birthday celebration, I decided to publish my first ever video blog episode.
Full video transcript and video below.
Hello!! This is Jaime Nacach from Bloominari, this is the first episode of marketing Fridays. I am the owner of the marketing agency called Bloominari and we're here in San Diego, California and starting this 2017, we're going to be doing a weekly short marketing Fridays hangout, live every Friday to share with you and all of our users, everything to do with marketing technology, automation and how to make your business more efficient.
So, in this first episode, we're going to just introduce to you the whole idea of what marketing automation and business automation is with the whole goal of helping you understand the value of using technology in order to actually make your business more efficient and thus save more time and thus of course save more money.
At the beginning of each year, it’s fun to predict which cutting-edge technologies will become mainstream in the coming months. Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting.
As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. There are even several robust automation systems available right now at very low cost for small startups and growing businesses.