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Monday, 23 September 2019 07:15

8 Creative Lead Gen Examples from B2B Brands

Are you looking for some creative lead generation examples that you can implement right away?

If yes, then this article is for you.

Lead generation is a popular term that’s used a lot in the digital marketing space, which is based on the fact that any company that offers a product or service wants to attract as many customers as possible.

But it begins with leads. With the right leads, a business is almost guaranteed to achieve getting paying customers -- if they’re nurtured properly.

Published in Marketing & Strategy

Hello, welcome back to Marketing Friday's in episode 14.

Today we're going to be starting a series - a four-part series of 12 ways to save time and money in your sales and marketing tasks. So we're going to focus on three on each of these episodes. So these are going to be things that are going to show you how to do things faster by using software to learn more and be more efficient in your day to day job. So let's start with number one.

The first one, that's a very important one is the ability to sync your contacts usually from Google or the email that you use. A lot of people use Gmail or GSuite or Google Apps for work. The first thing that you want to do in order to save time is being able to synchronize all your Gmail contacts to be sent to your CRM. 

Published in Video Blog
Wednesday, 13 December 2017 07:15

5 Innovative Growth Hacks for Small Business

Expand Your Business with Little Effort

Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can you grow your business with relatively little effort? Start with one of these “growth hacks:”

1.Try an Employee-Based Referral Program.

Recent research suggests there’s up to an 8 percent overlap in your employee’s social media networks and your own. This presents a great promotional opportunity. IBM started an employee referral program and found that leads that came from social media converted seven times more frequently than leads from other sources. By creating an employee-focused referral program, you can boost your profits while improving employee satisfaction – a win-win. It also saves money on pricey marketing campaigns.

Published in Marketing & Strategy

If you’re feeling the strain of the daily grind in running a business, you’re not alone. Many entrepreneurs and small business owners try to take on too much, which can end up negatively affecting the business in the long run.

Marketing Automation Helps You Serve Customers Better


Small business owners typically wear several hats, especially in the early days of running the company. Most startups don’t have the financial security to hire staff to handle IT support, payroll, marketing, customer service, and various other aspects of the business. Most of the basic tasks of this nature will fall to the owner or founders until business picks up steam and they gain the liquidity they need to hire staff.

Published in Marketing & Strategy
Tuesday, 14 March 2017 06:48

3 Signs it is Time to Delegate

Every manager or owner reaches a breaking point, and insistence to take on too much may end up affecting the company. How do you know when it’s time to delegate or outsource?

Business Owners Need to Know When to Delegate


As a new business owner, you’re going to face an extraordinary amount of work and stress – that’s a given regardless of what type of company you build. Every startup faces long nights, early mornings, and days at a time spent at the office, doing the work necessary for building the business. While you need to put forth a great deal of effort, it’s important not to let yourself burn out. You’re going to need to learn to relinquish control over some aspects of your business to others. If you want to do this with more confidence, you’re going to need to learn how to effectively delegate.

Published in Marketing & Strategy

Pokémon GO is more than just a trend. It’s a marketing phenomenon. The wild success of this augmented reality (AR) game is a tribute to the importance of putting consumers’ needs first and staying on top of current crazes.

Today, many businesses are capitalizing on the Pokémon GO sensation to boost sales and increase brand recognition. Learn how you can tap into this goldmine of marketing opportunities for your local business.

Published in Marketing & Strategy

According to Bloomberg, eight out of ten first-time entrepreneurs fail within the first 18 months. 80% crash. Research on new ventures, such as the four-year study conducted by PricewaterHouseCoopers shows that there are certain qualities that may help you succeed. Most of these recommendations buck conventional marketing and business advice, but, then again, each individual and business has to tread its own path. The unconventional usually succeeds.

Published in Marketing & Strategy

If you have been paying any attention to current demographic trends, you know that Hispanics will make up 30% of the population by 2050. Other astounding facts: In 2010 they represented one trillion dollars in buying power. The figure will rise to $1.5 trillion in 2016- a 50% increase in five years.

This presents a huge opportunity to small businesses trying to grow sales. But implementing a marketing campaign aimed at Hispanics is tricky.

Here are a couple of pointers to consider:

1. It's not just the language.

Creating a campaign for Latino customers entails much more than just translating content into Spanish. In order to connect with this audience you should speak the language and the culture. The Hispanic demographic is more complex and diverse than its mainstream media portrait. It´s made out of people with different degrees of acculturation and language command.

Some individuals are totally bilingual, and thus, consume content on English and Spanish; some others are just barely proficient in either. To maximize results, marketers should go beyond the language and find cultural elements the audience identifies with.

Published in Marketing & Strategy

When trying to find new customers for our businesses, we often overlook the most obvious target: our neighbors. And if you live in California, chances are those neighbors are Hispanic.

As announced this June, Latinos are officially the largest ethnic group in California, outnumbering whites. This demographic group is a mixed bag of people who were born in the U.S. and migrated here. Some are second or third generation, others moved a couple of years ago. Their English proficiency varies. Even those who are comfortable speaking English sometimes throw in in a phrase or two in Spanish, which is the language of their parents, a language attached to their roots, idioms that feel like home.

So here´s a tip:

Published in Marketing & Strategy

Everyone has a blog it seems like these days

Why is that?

Once upon a time blogs were reserved for your stay-at-home moms looking to share their favorite lasagna recipes. Now, every business—no matter what market or industry they operate in—is making a blog the focal point of their online marketing strategy.

Today the internet is overflowing with the benefits to your brand of having a blog, but I’ve broken those down into the 3 most undeniable, all-encompassing reasons why your business should have a blog:

Published in Marketing & Strategy
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