Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.
Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.
Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).
That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.
This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.
With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.
Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.
Although not every task should be automated in your marketing process.
It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so.
An offer funnel or a sales funnel is all you need to increase your conversions. It defines a series of finite steps that your prospect should follow in order to become a customer over time.
You’re able to know the number of potential customers if you have a good offer funnel.
According to Laurel Mintz, “If you don't know how many people are in your pipeline currently, and what your conversion or close ratio is, you're probably one of the millions of businesses out there that's on the sales struggle bus.”
Since users gain access to your website in three ways, namely:
Each of these channels sends traffic directly into your sales funnel. From there, you begin to engage with and convert the traffic into customers.
Conversion should happen inside your funnel, not outside. So focus on engaging your audience inside the funnel.
Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.
According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.
62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.
The web is powered by content. Content is the solution to man’s insatiable search for answers. For businesses, Content = Customers, and Sales.
When people use search engines, social media, online discussion boards, and other online platforms, what do you think they’re looking for?
Content. You’re right!
The design and feel of a site may draw people in, but the content is what engages and builds trust. "Design doesn’t build trust. Or so it seems."
It doesn’t matter how much money you’re spending on digital advertising, you’ll still fail if your content isn’t useful. Internet users are tired of ads.
Everything has been going on well and you’re happy with the amount of traffic you get from search engines and the important keywords you rank for.
But suddenly, you notice a drop in organic traffic to your website. Oops!
What could have gone wrong?
Fact: There could be many reasons for this.
Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web pages penalized or totally removed from search results.
SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.
Then you’ll improve your search rank. There's no shortcut about it. In this post, I’ll be showing you vital tips to achieve better ranking through copywriting.
Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales funnel, you have to bring interactivity to be able to hook your target audience.
The typical blog posts and articles usually bring uninspiring results, despite all efforts invested in creating them.
In your B2B marketing campaigns, you can stand out in the endless streams of information and promotions reaching your audience through a variety of content, channels, and devices.
Use these 10 interactive content archetypes to superglue your website visitors, engage your leads, and drive consistent sales:
This is again Jaime Nacach from Bloominari and in today's episode, we're going to be talking about what marketing content to use in each stage of the sales funnel. This is an important topic to cover because it is really important to know that you can't be using all types of content in every part of the sales funnel. Why? Because depending on where in the sales cycle, each of your customers is, they want to see and be informed of different things. So let's jump right into it.
Alright, over here it's a very typical sales funnel that you can see, it starts from when people are visitors, all the way until they reach the stage where they do come paying customers. So in this case, this is going to be a very short video episode because there's not that much to cover but we're going to give you some examples. So one of the first things you want to do at the top of the sales funnel is to create engagement, but before creating engagement, you want to create awareness.
So in order to create awareness that your brand or your company exist, you have to create content that people are interested in. So that means usually talking about writing blogs that can be both writing blogs as well as video blogs, podcasts or anything else where you're trying to provide some valuable information so that people are aware that you exist. Then let's assume then people that are aware about who you are, the next step is, they might want to follow you and keep in touch and be informed of what it is that you continue to provide in terms of content. So the next step could be for them to sign up to be following you on Twitter or they could follow you on Google+ if you're still using that, or on Facebook, or on Instagram or nowadays on snapchat; there's many ways that people can follow you, right. And, it's another step in terms of showing that they're interested in what it is that you're providing.
The next step, when people are more engaged and they really start to trust you and believe in what it is that you are teaching, the next type of marketing content that could be used is when you can actually provide some sort of eBook or a newsletter or something else that people can download and keep it in their email or somewhere else that they can actually access later.
Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, but they can also provide your team with invaluable data-driven insights.
Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.