There are lots of free apps and web tools out there that cater to creatives. Some of them are absolutely great. Others are total duds.
To save you some time (and frustration) I have put together a short list of great tools we use.
Give them all a try and hopefully some (or all of them) give you a leg up in your next project.
Maybe you’ve heard of a mood board. Maybe you haven’t.
It´s a fun tool used to gather artistic inspiration comes to mind when you are on the right track. If you picture some sort of hybrid weegie board, you might be a little further from the mark…
Whatever your impression of a mood board might be, it is something you should get to know and love. Making one can be quite fun all in its own, and designing/building/creating anything in a team without one can lead your projects down a serious path of misdirection.
A mood board is an assortment of images, textures, colors, and fonts all arranged together and used to define the overall style or ‘mood’ of your project.
If you create things for a living then I’m sure you already use cool stuff you’ve seen as an inspiration. A mood board is simply a more polished, cohesive collection of those cool things.
They are used all across the board (maybe pun intended). Creatives working in design, branding, photography, fashion, film, interior decorating and even wedding planning all use mood boards.
Be aware though, mood boards serve a broader purpose than pure inspiration.
If your work is for a client, then assembling a mood board together is how you let him or she get involved in the design process without them sticking a nose in trying to play art director.
It is how you guarantee that you are all on the ‘same page’ with the direction of the project.
You know that feeling in the pit of your stomach when you present a beautifully-designed piece of work only to have it unapologetically rejected because it didn’t have the right ‘feel’. Agreeing ahead of time on the elements in the mood board and having your client contribute images they like is how you all are in agreement of what that ‘feel’ should be.
There really isn’t a definitive structure for making a ‘correct’ mood board.
Usually, the elements are arranged in some sort of fashion collage. Whether they are strictly aligned to a grid or more loosely placed is dependent on your own style.