The task of increasing organic traffic on your website isn’t always easy for businesses.
In fact, producing the right content that really meets the needs of potential customers or users and being able to reach these people are two of the biggest challenges, considering the high level of competition in virtually every industry.
That’s why SEO processes have become a major marketing tool for businesses that want to create awareness, acquire leads, and increase online sales.
Although these days there are many diverse and accessible advertising and marketing options for a company, they are also much more demanding.
In other words, the competition is getting stronger as the days go by.
The good news is that your competitors are already doing better than you are. One of the reasons why they’re your “competitors” is because they’re ahead of you in the organic ranking. Another reason, they’re smarter than you. Take it or leave it!
Therefore, knowing the keywords they’re currently ranking for which puts them ahead of you is important.
With this insight, you can develop a smarter SEO strategy to outrank them, or at least, double your organic traffic and revenue.
Times are changing and so is the way people are doing their shopping. More and more people are buying over the internet and shopping using e-commerce stores. This means that e-commerce is flourishing. With the growing number of online shoppers, e-commerce stores have an opportunity to win over more customers and improve their business.
However, it’s only natural that there is also a growing number of e-commerce stores. Since the competition is growing stronger by the day, every e-commerce owner needs to find a way to step up their game. One of the ways to rise above your competition is to start dive into content marketing and blog writing.
If you’re not sure how blogging can help you boost your e-commerce sales, make sure to keep reading to learn all about it.
Marketing and sales automation are two Siamese Twins that can’t be separated. They are powerful tools and systems for multiplying your efforts and recording a significant increase in leads generation, sales, and revenue growth.
If you want to make a mark in this ever-crowded B2B industry, you need to embrace and implement some sorts of automation. According to Marketo, “91% of marketing automation users agree it’s very important to the overall success of their online marketing activities.”
What do you think marketing and sales automation can do for your e-commerce business? A lot. Marketing and sales automation gives you a lot of information about your customers which can help you serve them better and consequently help your business make more profit.
In this post, we are going to be considering 6 reasons marketing and sales automation is now a vital part of e-commerce business.
Let’s get started.
According to a recent survey, consumers make 51% of their purchases online, a 3% increase over one year. The same survey also found that 48% of transactions were through eCommerce in 2015. If there was ever any doubt, this information proves that the future is bright for online shopping.
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