Think about the last time you signed up for a business’s marketing emails or newsletter. Or think about the last time you made a purchase with a company and then started receiving their marketing emails. This tactic is called email marketing - it’s used by approximately 82% of global companies, as well as an estimated 95% of all companies that use some sort of marketing automation tool.
Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?
Every website, every business, every personal blog seems to have a newsletter these days. And there’s a reason for it. They flat out work in building an audience.
Creating a successful newsletter is a lot more scientific however than including a few blog post links or talking about the latest happenings in your neck of the internet. To build an engaged audience you must focus your newsletters around a few essential elements.
If you are an email marketer or handle email campaigns on a regular basis then you’re sure to benefit from this post. We’ve picked the 10 most common blunders and mistakes done by email marketers.
These are small mistakes that can have a huge impact on your overall E-mail marketing strategy. After we list al of these terrible blunders we’ll tell you how you can fix them.
We have executed multiple e-mail marketing campaigns and figured out the best practices to ensure smooth and successful campaign results. So, if you are planning to send your next e-mail campaign, don’t miss the following points:
If you’ve ever clicked a link, then noticed a string of text at the end of it that begins with a ? and ends with a jumble of text — maybe something that looks like www.examplepage.com/?utm_source=facebook&utm_medium=post&utm_campaign=organicsocialmedia — you’ve stumbled across a campaign URL!
But what is a campaign URL, exactly, and why should you use one?
Online marketing is all about sending visitors to your website from various traffic sources and encouraging those visitors to take action.
The action will be different depending on your small business; some examples include calling your brick-and-mortar location, signing up for your email list, downloading a special coupon or eBook.
It’s noisy out there.
And I’m not just talking about on the street.
I mean online. There is so much action every time we dial up (hopefully you’re not still actually using dial-up) that it can be almost overwhelming to keep your sights straight.
It’s even more overwhelming when you are one of those businesses adding to the noise. Don’t get me wrong, you definitely should be. The jury’s out as to the impact of an online presence (for those late to the game the answer is a resounding YES). The internet is a great way to get your message heard. Be loud and proud. A lot of people will hear.
But you might be asking yourself what an online presence exactly entails? There’s a lot to do and see on the internet. Where should I focus my attention?
Is it on having a professional website? Maybe it’s Facebook? Or perhaps I should post more consistently to my blog?
Those are all important. In fact, you should have at least one foot in each one of those doors. But there exists an older and arguably much simpler answer to this puzzle. An answer that today seems to get ignored by many businesses but realistically could generate more leads than all those other options combined.
That answer is email.
Marketing has evolved from the days of Mad Men. The key to marketing success in the 21st century is not flash and glamour, but engagement.
Engagement is building and fostering long-term relationships with customers through continual contact.
And email is the best way to build engagement.