Personalization is the future of email marketing!
In fact, it’s redefined how emails are being sent and received in today’s digital marketing space.
According to recent research by the Aberdeen Group, personalized emails are capable of increasing click-through by 14% and conversions by 10%.
That's why it's vital that you know how to effectively personalize your email marketing.
Businesses are embracing email automation. Why?
It’s one of the best ways to get significant results without working extra hard. Once you set it up, it runs automatically, generating customers and sales for you.
With the right automated email, you can achieve engage your audience, and deliver a better customer experience.
Automated email marketing is designed to improve customer lifetime value. For companies, this involves taking prospective customers, new customers, existing, and existing customers on a path — and helping them to see the value in your brand/product.
The truth be told: customers expect an authentic dialogue instead of a blanket advertising. Automated email campaigns live up to this claim. Why?
Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales).
But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.
In this guide, I’ll show you how to create a list, send an email, and then automate the response using the right triggers, based on whether or not the initial message was opened.
Before we get into it, let’s get the basics out of the way.
Drip Campaign is a series of emails set up to achieve a particular goal. This could be sales of your product, imparting knowledge, subscription to your service, news updates about your company, etc. In essence, you MUST strive to achieve certain KPIs with your drip campaign.
Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email.
But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes?
How many emails do you think your prospects and customers receive daily? 10? 20? 50? More.
According to the Radicati group, an average of 196.3 billion emails were sent and received daily in 2014 and that number is expected to rise to 227.7 billion in 2018.
Email workflows are important parts of a winning sales and marketing automation. You just can't neglect them. In essence, it's all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers you have on hand.
Each email sent has a definite purpose: converting leads into sales. But it gets tricky if you don't know the type of workflows to use and how to set it up properly.
I’ll guide you in this article. Let’s get started.
A welcome/training workflow is an important part of your email marketing campaign because it creates the first impression about you and your brand. And you don't get a second chance to make a first impression.
In this episode we're going to compare what are the differences between a simple drip campaign and an advanced nurturing email campaign. So let's get started with the first.
Regular simple drip email campaign usually refers to an email campaign that has set number of messages pre-defined in a specific time sequence. That means it's designed to send messages to prospects or customers at a regular interval based on certain behaviors or lead status or in this case more specifically in the most simple way it refers to creating a set of emails that are going to be sent to every user who signs up for a campaign or a list. In the simple example, let’s say that you signed up for something, the first email is going to be sent to you usually the moment that you sign up or a few minutes later and then the second email might be set on the campaign to be sent on the third day or on the fifth day so you'll get an email too let’s say on the third day and then email number three you'll get it on the day number seven for example right. What this means it's a linear set of emails that means whether you open the mail or didn't open the mail or whether you interacted with it or not, you’ll still continue to receive the rest of the emails. This is what the simple drip email campaign refers to.
Every website, every business, every personal blog seems to have a newsletter these days. And there’s a reason for it. They flat out work in building an audience.
Creating a successful newsletter is a lot more scientific however than including a few blog post links or talking about the latest happenings in your neck of the internet. To build an engaged audience you must focus your newsletters around a few essential elements.