So you want to advertise your product on Facebook. But you’ve been unable to do that because of the high costs.

You need to grow your business through advertising.

And Facebook is a great option for that. In fact, in a study by databox, 92% of marketers said Facebook advertising is at least somewhat effective while 54% believe it’s very effective in generating sales.

Generate more leads with a more robust Facebook marketing strategy

Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it the must-have social media platform in any marketer’s playbook. To stand out on this active network, you’ll need to engage users from multiple angles. 

A Multifaceted Approach to Facebook Marketing 

Businesses can leverage the power of Facebook in several ways, and it’s up to each marketing professional to choose which avenues are most likely to yield the best results for their brands. Visibility and engagement are the most crucial aspects of any approach, but it’s imperative to update pages and engage with commenters and subscribers on a consistent basis no matter how you construct your Facebook marketing strategy.

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising.

In this live workshop, our company's founder spoke at Downtown Works in San Diego on October 5th, 2016 about how to use Facebook via paid advertising in order to capture leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work?

We showed our live audience how in 3 easy steps.

Facebook Advertising Might Be Your Next Major Marketing Breakthrough

Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.

Analyze the Success of a Facebook Ad Campaign Using These 4 Steps

Using the Right Analytics Will Help You Get the Most out of a Facebook Ad Campaign

In the past decade, social media has evolved from a college-age network to a powerful marketing tool for businesses. Facebook allows businesses to take advantage of connected networks of people to improve their audience interactions and expand their overall reach.

Know and understand your audience better using Facebook Insights

Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating Facebook Insights isn’t difficult, but knowing how it works can provide valuable insight for your marketing team. Learn how to become a social media pro and maximize Facebook tools to achieve your marketing goals.

Woobox, 22Social and Agorapulse software comparison and review

Ever wonder if you could do more with your Facebook page? Make it look sleeker, different from the rest?  Could it be more fun for your audience, and help you generate leads in a more efficient way? Facebook Enhancement apps let you customize your Facebook page and enhance it, helping differentiate it, engage fans, integrate what you are doing on other social media platforms and maximize lead capture. These tools permit the creation of custom tabs, they help you run promotions such as contests, sweepstakes, deals and polls to engage customers, and even make sales directly from the page.

Hands down, the most cost/effective way to generate revenue for a small business is to use online advertising. In this article, we’ll specifically talk about how to use Facebook via paid advertising in order to generate leads.

You may have read about “online sales funnels” and “lead capturing” techniques, but how exactly do they work? In this article, I’m going to explain how to set-up a lead capturing funnel just 3 easy steps.

Many marketers create audiences without ever leaving the realm of the Power Editor, but if you want your Facebook Ads campaigns to be truly effective, you may need to go outside those boundaries.

But first of all:

Why are Facebook Ads effective for reaching decision makers?

• Facebook offers a huge audience with a super long reach
• Facebook's advertising platform and tools offer super-granular targeting capabilities
• There's an option to target people by job title, position, industry, education, and the education field.
• There's plenty of B2B categories (which allow you to distinguish between people who are interested in tourism and those who work in the Hospitality Industry, for example).

In a 2015 study, 59% of small businesses reported that they did not receive an ROI from their social media strategies.

That is a shame.

And it is proof of ineffective marketing strategies performed by business owners without experience or marketers who are not utilizing social media tools properly.