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Messenger is evolving into a full blown content platform… and taking on your phone number 

There was a time when asking for a phone number meant something.

It took some courage, it established hope, it was a test of sorts… Would we get a fake? Would the other person answer when we called? Exchanging phone numbers could be the beginning of a fruitful relationship, or of a harassment nightmare. Once people obtained ours, we had no control.

Now Facebook proposes to change everything.

The premise: It´s easier to know a person´s name than their phone number. So why go through the trouble of asking? Not only is that uncomfortable, but using the name as a reference is a more effective way of getting in touch.  

Published in Marketing & Strategy