Generating organic search traffic is hard. If anyone tells you it’s simple, they have lied to you!
Consider this scenario: If your website is fairly new, all your content pages will take 5 to 12 months because they can rank highly on Google. It’s a fact!
Why? It’s because Google has to test your new content against the competitors’, in order to determine which one is most valuable and answers the user’s search intent (not query).
More so, Google wants to know if your content fills the gap that your competitors have ignored or missed out on — before they can rank your page in their top organic results.
The hero shot has become one of the most significant trends in web design over the past few years. These large, compelling visuals should express the core of your brand offering in the blink of an eye. Unfortunately, many hero shots fall short of the goal. They are too contrived, too stock, or too confusing. To really stand out, a hero shot should be authentic, natural, and beautiful. Overhauling your entire company image isn’t necessary in most cases, and it’s important to avoid going overboard with your hero shots.
As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other web pages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.
Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions for your brand.
Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by guiding buyers to your product and making it easy for them to engage.
Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts working in sync with one another, the results can be astounding.
You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post.
You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used?
A landing page is a single web page that is most popularly built to acquire leads through a short online form. In general, a landing page directs the visitor to its single purpose, which is for them to click the main (or only) call-to-action button (CTA), such as “Buy now” or “Signup”.
Whereas websites are a multitude of pages with various information, media, lead capture forms and call to actions (Learn what a Call-to-Action is), an efficient landing page should just focus on one informational subject and have one call to action (CTA). The goal of a landing page is to get conversions, and landing pages can be stand-alone pages (without navigation to your website) or can be located on your website.
The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the bandwagon and find your way to landing page bliss (and media dollars well spent!).
Building a website is a lot like building a house. It all starts with a solid foundation (logical website structure), a desirable location (good domain name) and a pretty paint job (modern web design). Also much like constructing a home, where you take the project from there is entirely up to you.
And you have A LOT of options with where to go. If you plan on making money with your site, choosing to include a landing page should be one of the first decisions you make. But just like a rundown shack isn’t as sexy as a beachside mansion, not all websites (or landing pages) are created equal. Some pages consistently convert better and sell more customers than others. The real trick is determining what to include on your’s to make it a winner and not a loser.
You’re in luck however! Data analysis junkies, web gurus and the like have sifted through websites, statistics and analytics all to discover certain commonalities between the highest converting pages removing the strenuous work from our lives.
The equation is not nearly as complicated as you might think. In fact, the creme de la crop of landing pages contained not a myriad but a slight handful of similar features. Seven to be exact. Follow this guide and include these seven features in your pages, and you may just be on your way to constructing the next Taj Mahal of websites.
Your headline should be compact, succinct and to the point. You only get one chance to make a first impression as they say, and you headline is exactly that: your first impression. Think of the main headline as your elevator pitch—your one sentence to sum up your products or service. Use the sub-headline to then detail the big benefit(s) to the customer.
To keep on rolling with the cliches, a picture paints a thousand words. Your featured images should be your product’s masterpiece. It should Illustrate exactly what it is you are selling and reinforce the claims from the headline. If you’re feeling really ambitious, put up an explainer video that shows your goods in action.