Is there any value in locking your content from your target business?

Some marketers think it’s better to give away all of your information to users without asking them to fill out a form. On the other hand, other marketers think otherwise.

Your decision will depend on your business goals. If you’re just getting started and need to create brand awareness, then there’s no need to lock your content. You should give it away at no cost.

But if you want to generate leads and increase sales, especially after you’ve driven demand for your products and services, you should seriously consider ‘gating’ or locking some of your best content.

Creating high-value content and using that content to entice site visitors to fill out with their contact information is what makes inbound marketing effective, says Meher Prabhu. 

Are you looking for some creative lead generation examples that you can implement right away?

If yes, then this article is for you.

Lead generation is a popular term that’s used a lot in the digital marketing space, which is based on the fact that any company that offers a product or service wants to attract as many customers as possible.

But it begins with leads. With the right leads, a business is almost guaranteed to achieve getting paying customers -- if they’re nurtured properly.

Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.

The answer is “Lead Scoring.”

Your leads need to be effectively managed so that you can maximize their potentials.

By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.

What’s Lead Scoring? 

Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.

No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”

However, it can be difficult knowing how to properly attract and nurture leads.

That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.

The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.

Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.

What’s a Lead Generation Program?

The aim of your lead capture page is to get you more leads. But you have to optimize this page to make it more effective in capturing leads.

While call-to-action buttons are a requirement, you have to strategically place them in the right spots on your lead capture page.

Businesses are always looking for ways to improve landing page conversions. It’s a lot easier to drive traffic to a page than it is to convert them to customers.

At Bloominari, we help businesses to improve conversions on their landing pages. Check out our Digital Marketing Services today to get started.

We’re based in California but serve businesses with the US, UK, Canada, Australia, you name it.

Are you satisfied with your landing page conversion rates? If you are, then you’re clearly in the minority. Research by eConsultancy revealed that only 20% of marketers claim to be happy with their conversion rates. 

Leads. Buyers. Sales.

These are the terms an online marketer yearns for every second. We try different tactics -- all because we want to get leads and buyers, and of course, sales.

But what if I tell you there’s a perfect website that converts 100% of its leads to customers?

I’m sure you’ll find no website fitting this description!

And this underlines the need for every online entrepreneur to test different elements of their websites to increase conversions.

When it comes to marketing your products and services online, you need to know how to develop a good relationship with your clients and understand what you should do at every phase of their journey.

Do you want Bloominari to help you set up your lead nurturing system and drive traffic so that you can convert more site visitors into buyers? Check our SEO services & packages.

It’s important to nurture the client-customer relationship just as you do other relationships in your life. This helps the relationship to last long, a lifetime even. 

According to Demand Gen Report, 67% of B2B marketers say they record at least a 10% increase in sales opportunities through lead nurturing, and 15% of these marketers discovering opportunities to increase sales by 30% or more.

Unfortunately, some B2B marketers don’t regard lead nurturing as an important aspect of customer acquisition. In fact, sales reps. ignore 50% of marketing leads.

For any business to gain customers, it has to acquire leads first. After this, a business nurtures their leads until they become customers.

The truth is, this whole process can be difficult if you don’t know what you’re doing. According to a report by HubSpot, 65% of marketers say generating traffic and leads is their biggest marketing challenge.

Generating organic search traffic is hard. If anyone tells you it’s simple, they have lied to you!

Consider this scenario: If your website is fairly new, all your content pages will take 5 to 12 months because they can rank highly on Google. It’s a fact!

Why? It’s because Google has to test your new content against the competitors’, in order to determine which one is most valuable and answers the user’s search intent (not query).

More so, Google wants to know if your content fills the gap that your competitors have ignored or missed out on — before they can rank your page in their top organic results.

Not every website is built to generate leads. A high-converting website is laid out with a good understanding of the end user. It goes beyond throwing a “click here” button on your homepage, sitting back, and watching the leads roll in.

In reality, the bar has been raised. As a digital marketer or company, you need to adopt a more strategic approach to website design.

In this informative guide, I’ll walk you through some of the important elements and ways you can optimize your website for lead generation. No, it’s not that difficult!

The first important element to keep in check is you must...