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Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.

No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”

However, it can be difficult knowing how to properly attract and nurture leads.

That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.

The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.

Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.

What’s a Lead Generation Program?

Marketing requires big efforts to gain that precious customer. But no matter how difficult or easy marketing may be to you, you can get better results with marketing automation.

Marketing automation involves having a repeatable system that sends the right message to your leads at the right time based on their interactions with your email, products, websites, or ads.

When you have the right execution for your marketing automation, it could be the game changer for your business. You can process your leads faster and gain more customers with less effort.

Setting up your marketing automation system allows you to have better conversations with potential buyers and see how they interact with your content and business generally.

Over the years, as automation became popular, marketers tagged it “robotic.”

You have probably read articles where the authors talked about how automation lacks the emotion that's important in human interactions. But these criticisms are unjustified!

With automation, marketers don't need to engage in tasks that are time and energy consuming. In the Automation in the Workplace 2017 report, 59% of respondents estimated they could save 6 or more hours a week when repetitive tasks are done by automation.

Apart from this, automation eliminates human errors and makes important information available in order to turn prospects into customers and serve current customers better.

But in what ways does automation improve your business? Let’s consider a few ways:

A CRM tool will catapult your small business to a new level if you know how to use it. That’s why I created this article to show you how. We’ve discussed in detail how 5 companies use CRM to increase revenue by 839%.

When you’re doing business over the internet, you’ve got to understand that you operate within a global economy that follows brands. Your target audience wants to buy, relate, and communicate with your brand in countless ways.

In the same vein, your competitors are everywhere and the barriers of market entry are low, increasing competitive intensity.

You need a CRM to keep pace, outsmart your competitors, and thrive in this ever-dynamic marketplace.

What is a CRM?

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales).

But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.

In this guide, I’ll show you how to create a list, send an email, and then automate the response using the right triggers, based on whether or not the initial message was opened.

Before we get into it, let’s get the basics out of the way.

What is Drip Campaign?

Drip Campaign is a series of emails set up to achieve a particular goal. This could be sales of your product, imparting knowledge, subscription to your service, news updates about your company, etc. In essence, you MUST strive to achieve certain KPIs with your drip campaign.

Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email.

But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes?

How many emails do you think your prospects and customers receive daily? 10? 20? 50? More.

According to the Radicati group, an average of 196.3 billion emails were sent and received daily in 2014 and that number is expected to rise to 227.7 billion in 2018.

Published in Marketing & Strategy

Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers.

However, done wrong, drip emails look a lot like spam. For every great cold email you send, it only takes one impersonal or poorly timed follow-up message to lose a prospect (and damage your reputation) forever.

Here’s a good example of a well-structured drip email workflow that Pardot uses to connect, nurture, and convert its prospects into customers.

In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made.

According to CSO Insights 2016 Sales Enablement Optimization Study, 43.1% of respondents felt their social selling training needed improvement. Additionally, 30.4% agreed social selling training required significant redesign; more than any other training process.

The good news is that you can now leverage automation technology to streamline the entire process of your social selling strategy. It doesn’t get better than that.  

What is social selling strategy?

A social selling strategy is a plan you put in place to utilize social media to connect with your prospects through your content and interactions with prospects. The main aim of your social selling strategy is to convert your prospects into customers.

That said, here are the 6 steps to implement a social selling strategy with automation technology:

It's All About Engaging with Your Followers

Social media can funnel qualified leads to your business. However, you must know how to automate the tedious process, so you can get more done in less time.

The truth is that you work hard to build and grow your social media fan base. Unfortunately, you don’t have control over your social account. You could wake up one morning and find your Facebook page blocked for reasons best known to Facebook alone.

When that happens, most businesses and marketer will quickly create a new page and start all over again. Inasmuch as that’s a great skill, I bet it’s even more important to convert social chatters and fans into leads for your business.

Make Your Customer Fall Back in Love with Your Brand

When it comes to engaging past clients, there are all sorts of metrics to measure, whether it be page views, time on site, or email open rates. But if we take away all the marketing mumbo-jumbo, what is customer engagement and why does it matter?

Customer engagement is the strongest indicator of a customer’s feelings about your brand. That’s right, we’re investing all this time and money into trying to improve something so that the client can be happy, and as a result, choose to do business with your company.

If you’ve tried your possible best to win past clients over, I’ll show you the power of marketing technology and how to use it to drive an effective email follow-up campaign.

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