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Welcome to Marketing Friday's episode 13.

Today I'm going to quickly go over five benefits of email marketing automation. This is basically the idea of why you should be doing marketing automation. Most of it is usually done by email, so let's discuss.

1. One of the most important benefits of automating your marketing is the fact that you can save a lot of time and thus also a lot of money, once you do complete setting up your email campaigns? Why? Because there's going to be a lot of things being done automatically without you having to manually send emails. So that's benefit number one.

Published in Video Blog

Welcome to marketing Fridays Ep 12.

Today we are going to be going over the seven steps for setting up your email marketing automation campaign.

The first step is that you want to make sure that you're going to become an expert in your specific topic or industry. Why? Because people are going to be attracted to your content based on your expertise. So you want to make sure that you really first think about, what it is that you want to share with the world before you start creating your email marketing or general automation campaign. So the first step within that step is to make a list of topics that you commonly talk about with your customers. 

What it is that you normally share with people that you're talking about, that's usually the same thing that you should be talking about through your emails or through your marketing automation? You got to keep in mind that you are here to solve people's or companies' pain points. So you want to think about what content would I share that will directly relate to how I'm helping people. So keep that in mind whenever you're going to be listing the different types of topics or things that you want to talk about.

Published in Video Blog

Give Your Sales Department More Time

Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need to know about sales automation and how it can drive your business forward.

There’s a great film out there called Any Given Sunday that is one of the greatest American sports films to date. It surrounds a fictional American Football Franchises of America Team that is struggling to have a successful season. In a game leading up to the playoffs he gives a speech about how football is ultimately a “game of inches” and how they must be willing to fight for each and every inch to move forward, because when you ad up all those inches it’s gonna make the difference between winning or losing. Digital marketing is the same way.

Published in Marketing & Strategy

Make the Most out of Your Email Marketing Efforts

Generate More Leads, Without Even Trying

Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It’s a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing automation tools can help your business achieve more in less time. Here’s what you need to know about email marketing and how automation can help you achieve your business goals with a better return on investment.

Learn the Best Software For Your Business

For small businesses, every penny of investment counts. When it comes to software integrations, businesses can become overwhelmed with options. The right software stack can help your business perform better and save both time and money, all for a relatively nominal investment. Here’s what you need to know about choosing the right software stack for your business:

What is a Software Stack?

Your company’s software package can go one of two ways: You can either leverage all the tools you need to run your business effectively, or you can amass a collection of tools you pay for each month and don’t know how to use. Web developers call a foundational set of software working together as a “stack.” The right stack will help you achieve your business goals and shave repetitive tasks from your workload.

Published in Technology

San Diego, California - Bloominari, a digital marketing agency located in Southern California, is very happy and excited to announce that they are the first US-based company to receive an official Agile CRM partner certification and badge. The company has successfully completed the Agile CRM partner training, and is now ready to help businesses who are looking for professional support, consulting, implementation and training of Agile CRM’s software.

Additionally, Bloominari will also offer the service of setting up, integrating, and customizing most Agile CRM’s native (built-in) applications with third party software, as well as integrating with more than 750 non-native applications via Zapier.com.

Bloominari will help businesses of any size to create the perfect software stack by combining Agile CRM as the headquarters of a company’s web-based operations, with additional SaaS (software as a service) software. This will help businesses expand the standard features and functionality of Agile CRM, helping companies meet most of their needs.

What is Agile CRM?

Agile CRM is a small and medium business web-based CRM (Customer Relationship Management) and automation software solution that helps companies “Sell & Market Like the Fortune 500.” It is the perfect solution for small companies that are looking for the best value for their marketing dollars and return on investment (ROI) for a CRM software solution.

Hi, this is Jaime Nacach from Bloominari. Welcome to Marketing Fridays Ep.11.

In this episode we're going to compare what are the differences between a simple drip campaign and an advanced nurturing email campaign. So let's get started with the first.

Regular simple drip email campaign usually refers to an email campaign that has set number of messages pre-defined in a specific time sequence. That means it's designed to send messages to prospects or customers at a regular interval based on certain behaviors or lead status or in this case more specifically in the most simple way it refers to creating a set of emails that are going to be sent to every user who signs up for a campaign or a list. In the simple example, let’s say that you signed up for something, the first email is going to be sent to you usually the moment that you sign up or a few minutes later and then the second email might be set on the campaign to be sent on the third day or on the fifth day so you'll get an email too let’s say on the third day and then email number three you'll get it on the day number seven for example right.  What this means it's a linear set of emails that means whether you open the mail or didn't open the mail or whether you interacted with it or not, you’ll still continue to receive the rest of the emails. This is what the simple drip email campaign refers to.

Published in Video Blog

Hello, Welcome to Marketing Fridays Ep.10. 

Today we're going to be talking about something pretty important, an introduction to e-mail marketing automation.

A lot of people ask us you know how actual email marketing and email marketing automation works so in this episode we're going to be covering that so that you really get a good understanding and introduction to how it works. All right let's get to it. So the first thing that has to happen is:

1.you have to drive traffic of some sort to some type of website or landing page so that you can direct users to where you want them to go. So in this example here we showing you a Facebook ad and when people click on a Facebook ad they can be taken either what's called a Facebook lead ads capture form which is something fairly new on Facebook that doesn't require the use of any page or a website. The moment people click on the ad they’ll see a pop up on Facebook and then their information is pre-populated there so that they don't have to type in anything and it's a much faster way to capture people's information.

2. The second option is a landing page which is a one page website specifically created for capturing people's you know name and email at the very least and there's basically nothing else that you can actually click on that page. it's designed like that on purpose so that people don't get distracted.

Published in Video Blog
Wednesday, 13 December 2017 07:15

5 Innovative Growth Hacks for Small Business

Expand Your Business with Little Effort

Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can you grow your business with relatively little effort? Start with one of these “growth hacks:”

1.Try an Employee-Based Referral Program.

Recent research suggests there’s up to an 8 percent overlap in your employee’s social media networks and your own. This presents a great promotional opportunity. IBM started an employee referral program and found that leads that came from social media converted seven times more frequently than leads from other sources. By creating an employee-focused referral program, you can boost your profits while improving employee satisfaction – a win-win. It also saves money on pricey marketing campaigns.

Published in Marketing & Strategy
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