One click of the Easy Button and all the work is magically done!
Yep, we all wish that business tasks were easy. But sometimes we have to roll up our sleeves and do the hard work required. Fortunately, when you hire a marketing agency like Bloominari, we do almost all of the work for you.
Whether you’re currently shopping for a marketing agency or not – the rest of this blog post will help you understand what you need to know and understand about your business and its customers before you hire a marketing team to enhance your efforts.
Why would your company need to hire a marketing agency?
When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.
Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.
I’ve been a marketer in-house for several companies and a marketer for several marketing agencies, and I’ll tell you, the skills needed for either position are exactly the same.
However, it’s more difficult for a business to find a competent marketing specialist who will make a good fit in-house, compared to finding a competent marketing agency that can reach the goals that you have in mind.
I understand people like you.
Your mind is overloaded with thoughts about work’s important impending tasks, employee performance problems and fantasies about the next piece of equipment you can’t wait to buy. You check your work email while on your breaks and enjoy talking about work to your loved ones and friends. You live, breathe and bleed this business.
Who could blame you? It’s your livelihood. It is the mark you intend to leave on the world.
And while you are engulfed with work, you forget about the everlasting mark your business leaves on the Internet - aka, its online presence.
Someone eventually asks you, “Is your business on Facebook?” Your teenage daughter wonders, “Is your company on Yelp?” A friend tells you that pay-per-click ads really helped his business, and you contemplate if it can help yours.
This is one of the greatest questions small businesses ask themselves when they’re in need of building their online web presence. As most of you already know, building a website for a company is a crucial step in order to exist in today’s digital world.
Today, if your company doesn’t have a website, it’s is just as bad as if your office doesn’t have a phone number where they can reach you. In short, building a small business website or personal web page is crucial to the marketing and branding of you or your company.
There’s a couple of things you should think about and consider before you jump to any conclusions. Let’s take a look:
Based on your answers to those three key questions, you should be quickly able to decide who should build your website. If you time is more valuable to grow your business and brand, for sure hire someone. If you’ve got time to spare and want to be adventurous and save some money try to build your own!
Opting not to have a social media presence for your company in today’s marketplace is electing to remain in the internet Stone Age. Even if you aren’t an avid user yourself, social platforms have become essential tools for promoting a brand online, plain and simple.
Growing a business through social media, however, can be much more than collecting ‘likes’ on a Facebook page and blasting out the occasional update. Entire books and courses are dedicated to a slew of ‘insider tricks’ from outwitting your competitors on Twitter to networking more efficiently on Linkedin.
While those are all great options and definitely worth looking into, in front of us all lies a painfully simple, 100% free method to blowing up your brand (in a good way) via social media that most firms are actually too afraid to even consider.
This method, my friends, is to encourage your employees to post company updates on Facebook.