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Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.

The answer is “Lead Scoring.”

Your leads need to be effectively managed so that you can maximize their potentials.

By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.

What’s Lead Scoring? 

Published in Marketing & Strategy

Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.

No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”

However, it can be difficult knowing how to properly attract and nurture leads.

That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.

The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.

Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.

What’s a Lead Generation Program?

How to Re-evaluate Your Brand Effectively and Execute a Successful Re-brand

Rebranding is an excellent way for businesses to strengthen their presence and energize the essence of their brand. Seventy-seven percent of B2B marketing leaders say branding is “critical to growth,” and consistent brand presentation across all platforms is shown to increase a business’s revenue by up to a whopping 23%. Rebranding could be one of the smartest moves your company makes. 


The following article will define what rebranding means, and explore just how your business can rebrand successfully.

Published in Marketing & Strategy

When it comes to marketing your products and services online, you need to know how to develop a good relationship with your clients and understand what you should do at every phase of their journey.

Do you want Bloominari to help you set up your lead nurturing system and drive traffic so that you can convert more site visitors into buyers? Check our SEO services & packages.

It’s important to nurture the client-customer relationship just as you do other relationships in your life. This helps the relationship to last long, a lifetime even. 

According to Demand Gen Report, 67% of B2B marketers say they record at least a 10% increase in sales opportunities through lead nurturing, and 15% of these marketers discovering opportunities to increase sales by 30% or more.

Unfortunately, some B2B marketers don’t regard lead nurturing as an important aspect of customer acquisition. In fact, sales reps. ignore 50% of marketing leads.

Published in Marketing & Strategy
Tuesday, 08 January 2019 07:15

The Best Marketing Tips to Start 2019

A new year is coming our way, along with resolutions and new goals for our businesses to keep on blooming!

There’s no better way to start the new year than learning from experience from the past. Here are some lessons learned during 2018 that will help you start 2019 in the right direction.

Published in Marketing & Strategy

Maybe you have a website that brings in a lot of sales. It makes you happy. But it doesn’t mean that’s the largest number of sales your company can make.

Because the majority of people who visit your website don’t buy on their first visit. In fact, AdRoll estimates that only 2% of shoppers convert on their first visit to an online store.

Let’s say you beat the average 5 times, that’s still 10%. It means there are many people who can buy your product or service as compared to those that are actually buying it.

That’s why you need remarketing. It helps you to track people who have visited your website without converting and send them targeted messages. In other words, you want to bring them back and turn them into customers.

Published in Marketing & Strategy

As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.

Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?

Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.

Published in Marketing & Strategy

To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.

If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.

According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.

Published in Marketing & Strategy

For any business to gain customers, it has to acquire leads first. After this, a business nurtures their leads until they become customers.

The truth is, this whole process can be difficult if you don’t know what you’re doing. According to a report by HubSpot, 65% of marketers say generating traffic and leads is their biggest marketing challenge.

If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.

Most small business owners think they don’t need a budget because they assume that their investments are too small.

But that’s not true.

Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.

Don’t run your business like that.

A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.

That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.

Published in Marketing & Strategy
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