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Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.

The answer is “Lead Scoring.”

Your leads need to be effectively managed so that you can maximize their potentials.

By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.

What’s Lead Scoring? 

Published in Marketing & Strategy

Maybe you have a website that brings in a lot of sales. It makes you happy. But it doesn’t mean that’s the largest number of sales your company can make.

Because the majority of people who visit your website don’t buy on their first visit. In fact, AdRoll estimates that only 2% of shoppers convert on their first visit to an online store.

Let’s say you beat the average 5 times, that’s still 10%. It means there are many people who can buy your product or service as compared to those that are actually buying it.

That’s why you need remarketing. It helps you to track people who have visited your website without converting and send them targeted messages. In other words, you want to bring them back and turn them into customers.

Published in Marketing & Strategy

San Diego, California - Bloominari, a digital marketing agency located in Southern California, is very happy and excited to announce that they are the first US-based company to receive an official Agile CRM partner certification and badge. The company has successfully completed the Agile CRM partner training, and is now ready to help businesses who are looking for professional support, consulting, implementation and training of Agile CRM’s software.

Additionally, Bloominari will also offer the service of setting up, integrating, and customizing most Agile CRM’s native (built-in) applications with third party software, as well as integrating with more than 750 non-native applications via Zapier.com.

Bloominari will help businesses of any size to create the perfect software stack by combining Agile CRM as the headquarters of a company’s web-based operations, with additional SaaS (software as a service) software. This will help businesses expand the standard features and functionality of Agile CRM, helping companies meet most of their needs.

What is Agile CRM?

Agile CRM is a small and medium business web-based CRM (Customer Relationship Management) and automation software solution that helps companies “Sell & Market Like the Fortune 500.” It is the perfect solution for small companies that are looking for the best value for their marketing dollars and return on investment (ROI) for a CRM software solution.