Looking to acquire new customers or leads for your business? Many companies and businesses are utilizing email marketing as an effective tool in order to reach their target audience as well as garner more clients and brand awareness. But what exactly is email marketing?
A company’s brand is more than just its logo. It is what the company outwardly projects and how the company tells us as potential clients and consumers what they are about, what they value, and what we can expect from their product or service.
It is also what sets a company apart from the competition and how they tell their audience why they should pick them and not someone else. I believe Jeff Bezos aptly summarized it when he said, “Your brand is what people say about you when you’re not in the room.”
Most business owners, large or small, do not really understand why journalists write about some topics and not about others. It’s also common for business owners to think that many happenings within their business should be turned into a press release (and eventually, into a news article.)
As a previous journalist and editor, and as a current PR professional, I am here to clarify and help your business with its press release distribution efforts.
The majority of information that gets presented to the brain is information we gather through our sense of sight. Our brains are able to process images 60,000 times faster than text. It is also estimated that 65 percent of people are visual learners. So we can safely conclude that appealing to a person’s visual intrigue is most likely the best way to garner their attention.
Infographics are reportedly 30 times more likely to be read than text - including this blog post. Are you surprised? Infographics, when used for marketing your business, can help you increase the communication of data, increase engagement on social media and increase website traffic. It’s best to take advantage of this information and use it when marketing your business.
Throughout the history of mankind and our existence, humans have constantly been in the pursuit of making life easier. In most cases, this has been achieved by developing new tools and technologies that help achieve things faster, easier and more efficiently.
Today’s modern online marketing tools are no different, as they allow the modern digital marketer to achieve many tasks faster, with less effort and more efficiently overall. Let’s explore what Internet marketing automation is all about.
In today’s digital marketing world, marketing automation refers to the ability to program, schedule, or automate one or more tasks to make a marketer’s work more effective.
Marketing automation comes in various shapes and sizes. It can range from a task as small as scheduling a social media post, to a very complex automated marketing and sales funnel that includes web user tracking, e-mail sign-up forms, lead scoring, e-mail open & click rates that help trigger specific emails, printed mail pieces, scheduling a rep to call a lead, and much more.
As the Internet continues to evolve, there’s a constant flow of innovation that bring to life new, better and different types of online marketing automation tools. Some of these tools are stand-alone applications and work independent of other software, some work only as add-ons or extensions to other applications and some as a combination of both.
Within the various automation tools, some solutions target specific online marketing niches - such as E-mail or online ADs only, others offer a complete solution of various pre-integrated marketing tools, while others offer the ability to easily connect independent web-based tools with each other to add automation capabilities without the need of complex custom-made programming.
It may be very obvious what I’m going to talk about during this post, but you’d be surprised how many people aren’t yet aware of the key digital tools their business needs in order to move towards the online world - and YES, there’s still companies out there that are working the “old school” way (without using email marketing, having a website, using social media, and using today’s abundance of technology) and have no digital strategy whatsoever. Thus, I’ll be talking about the true essential tools a business needs in order to join the digital world and catch up to the rest of the world’s businesses.
Before social media was around, this was probably (and may still be) the most important digital tool for any business. A business website serves as a digital concierge that’s always there to help current and potential customers 24 hours a day to learn about your company.
A website allows your visitors to learn everything about your business at any moment they want and from the comfort of their home, office, the park or anywhere (using tablets and smartphones). Although many businesses today - small and large - do have a website, there are still thousands of them still without one. For those who still haven’t taken the step to build a website for your business, here are 5 reasons why you MUST get one immediately:
Reasons your business must have a website:
Still not convinced?
Then think about when was the last time you looked at the yellow pages to find a solution to your problem or a service provider?