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What goes on after your sales reps receive demo or sales call requests?

Generally, in most companies, a salesperson is responsible for getting across to the lead and then scheduling an appropriate time to call, in the event the requestor hasn't already picked a time.

The sales person then reaches out to the lead on the agreed date and time. However, if this salesperson is just like 44% of salespeople, then you should be concerned.

This is because once the requestor’s initial request is handled; the salesperson ceases all forms of interaction with the lead.

And that's a bad move. It's a bad move because most times, your leads will not have made up their minds on whether they want to purchase your products yet.

As a matter of fact, 80% of sales demand at least 5 follow-ups, however, only 8% of sales reps accomplish this.

Marketing requires big efforts to gain that precious customer. But no matter how difficult or easy marketing may be to you, you can get better results with marketing automation.

Marketing automation involves having a repeatable system that sends the right message to your leads at the right time based on their interactions with your email, products, websites, or ads.

When you have the right execution for your marketing automation, it could be the game changer for your business. You can process your leads faster and gain more customers with less effort.

Setting up your marketing automation system allows you to have better conversations with potential buyers and see how they interact with your content and business generally.

An offer funnel or a sales funnel is all you need to increase your conversions. It defines a series of finite steps that your prospect should follow in order to become a customer over time.

You’re able to know the number of potential customers if you have a good offer funnel.

According to Laurel Mintz, “If you don't know how many people are in your pipeline currently, and what your conversion or close ratio is, you're probably one of the millions of businesses out there that's on the sales struggle bus.”

Since users gain access to your website in three ways, namely:

  • Organic search traffic
  • Online ads traffic
  • Traffic coming from your email list

Each of these channels sends traffic directly into your sales funnel. From there, you begin to engage with and convert the traffic into customers.

Conversion should happen inside your funnel, not outside. So focus on engaging your audience inside the funnel.

Published in Marketing & Strategy

CRM is an integral part of running a successful business -- whether it's on a small or large scale model. Apart from digital marketing brands, does CRM software work for brick-and-mortar businesses?

Can offline businesses benefit from customer relationship management software? Sure they can!

In this in-depth article, we'll share 5 case studies that will show you how top brands integrate CRM tools in every facet of their operations.

Bear in mind that CRM costs money -- so you have to be sure you're getting the best ROI from it.

Let's quickly dive in.

Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers.

However, done wrong, drip emails look a lot like spam. For every great cold email you send, it only takes one impersonal or poorly timed follow-up message to lose a prospect (and damage your reputation) forever.

Here’s a good example of a well-structured drip email workflow that Pardot uses to connect, nurture, and convert its prospects into customers.

Sales enablement tools can improve the performance of your sales department, enhance productivity and boost your revenue.

76% of marketers responsible for content forget about the benefits of sales enablement. However, companies with strong Sales and Marketing alignment can achieve up to a 20% annual growth rate, compared to companies with a poor alignment that face 4% annual revenue loss.

If you’re ready to automate your sales processes to achieve even greater results, you need to understand your prospects and customers and be ready to implement sales enablement best practices (i.e., tools and strategy) when communicating with your customers. 

In this article, let’s talk about the 7 sales enablement tools you should be using to drive significant sales results in your business.

It's All About Engaging with Your Followers

Social media can funnel qualified leads to your business. However, you must know how to automate the tedious process, so you can get more done in less time.

The truth is that you work hard to build and grow your social media fan base. Unfortunately, you don’t have control over your social account. You could wake up one morning and find your Facebook page blocked for reasons best known to Facebook alone.

When that happens, most businesses and marketer will quickly create a new page and start all over again. Inasmuch as that’s a great skill, I bet it’s even more important to convert social chatters and fans into leads for your business.

The First Sale is Only the Beginning

When it comes to customer onboarding, it doesn't matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process.

What they are doing isn’t complicated at all. Let me show you how to tap into these uncommon CRM best practices and take your client onboarding to a new level. 

Make Your Customer Fall Back in Love with Your Brand

When it comes to engaging past clients, there are all sorts of metrics to measure, whether it be page views, time on site, or email open rates. But if we take away all the marketing mumbo-jumbo, what is customer engagement and why does it matter?

Customer engagement is the strongest indicator of a customer’s feelings about your brand. That’s right, we’re investing all this time and money into trying to improve something so that the client can be happy, and as a result, choose to do business with your company.

If you’ve tried your possible best to win past clients over, I’ll show you the power of marketing technology and how to use it to drive an effective email follow-up campaign.

Statistics that Prove Website Optimization Works!

Marketing and sales automation are two Siamese Twins that can’t be separated. They are powerful tools and systems for multiplying your efforts and recording a significant increase in leads generation, sales, and revenue growth. 

If you want to make a mark in this ever-crowded B2B industry, you need to embrace and implement some sorts of automation. According to Marketo, “91% of marketing automation users agree it’s very important to the overall success of their online marketing activities.”

The role of marketing and sales automation

What do you think marketing and sales automation can do for your e-commerce business? A lot. Marketing and sales automation gives you a lot of information about your customers which can help you serve them better and consequently help your business make more profit. 

In this post, we are going to be considering 6 reasons marketing and sales automation is now a vital part of e-commerce business. 

Let’s get started.

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