It’s noisy out there.
And I’m not just talking about on the street.
I mean online. There is so much action every time we dial up (hopefully you’re not still actually using dial-up) that it can be almost overwhelming to keep your sights straight.
It’s even more overwhelming when you are one of those businesses adding to the noise. Don’t get me wrong, you definitely should be. The jury’s out as to the impact of an online presence (for those late to the game the answer is a resounding YES). The internet is a great way to get your message heard. Be loud and proud. A lot of people will hear.
But you might be asking yourself what an online presence exactly entails? There’s a lot to do and see on the internet. Where should I focus my attention?
Is it on having a professional website? Maybe it’s Facebook? Or perhaps I should post more consistently to my blog?
Those are all important. In fact, you should have at least one foot in each one of those doors. But there exists an older and arguably much simpler answer to this puzzle. An answer that today seems to get ignored by many businesses but realistically could generate more leads than all those other options combined.
That answer is email.
Marketing has evolved from the days of Mad Men. The key to marketing success in the 21st century is not flash and glamour, but engagement.
Engagement is building and fostering long-term relationships with customers through continual contact.
And email is the best way to build engagement.