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Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.

Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.

Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).

That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.

This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.

What’s Content Strategy?

Published in Marketing & Strategy

If you want to rank in Google organic results locally for important keywords, then you need to start paying attention to local SEO.

An integral part of local SEO that can catapult your rankings in the map pack is local citations.

You see, citations are important to your local SEO efforts as backlinks are to ranking a website in the organic results (not local pack).

In a Moz survey, local search professionals believe citations is the 4th most important signal for local map pack ranking and 5th for local organic rank.

Published in Technology

Smart marketers understand how to leverage Google Ads and SEO to drive traffic and increase sales.

This is important because traffic comes first, even if you’re going to use marketing automation to drive sales and revenue for your business.

Although SEO and PPC are two different marketing channels. However, they both work for search engines.

Fortunately, Google is the largest source of organic search and also the largest platform for digital advertising with 37.2% of the market share.

Published in Marketing & Strategy

On this post, we are going to talk about SEO (Search engine optimization) for your website and web pages. I know that the topic is urgent and evergreen not only for me but for all netizens.

Do you already have a keyword you want to rank for and a terrific piece of content? Great, then you’re already one step ahead of many others!

You need to optimize your page for Google so that it understands what your web page is about and why it should be placed on the first page of search results.

You will be surprised but it’s simpler than you think. Just follow my SEO advice below.

However, first, let’s make sure that all of us fully understand what on‐page SEO is.

Published in Technology
Friday, 28 December 2018 07:15

The Importance of Maximizing Your Local SEO

Times have definitely changed, particularly when it comes to finding a business offering a certain product or service in our area.

Back in the day, we had to look for business names in the Yellow Pages or rely on traditional media ads to get an idea which local business can provide what we’re looking for. Today, all we have to do is open our Google app on our smartphone, type in a search query, and get the information we need, whether it’s the phone number of a florist or the business hours of a restaurant near our location.

That is the magic of local search, which is something small businesses that depend on local customers for revenue must pay closer attention to if they want to achieve their business goals. If you own one such business, then you must have a local SEO strategy in place.

Published in Marketing & Strategy

Do you want to get your website on page 1 of Google?

Are you wondering how you can achieve that? Well, this is the right place to be! I’ve ranked dozens of websites on page 1 of Google, and you’ll learn how to do so shortly.

Why do you need to rank on page 1 rather than page 3? According to a study by Chitika, 92% of all Google search traffic goes to the first page results.

Published in Marketing & Strategy

Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.

According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.

62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.

Published in Marketing & Strategy

I’ll be straight up with you: Most people frown at site audit. Why?

It’s boring, time-consuming, and technical. But it works!

If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.

Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.

Published in Technology

Did you know that Google makes changes to its search algorithm almost every day? Yes, it does. Even though these are not major updates, they’re all aimed at improving search results for the user.

As a website owner, you should stay informed about the latest trends in search. Why? Because ignorance of a factor could lead to a penalty.

Worse, you could violate a new rule set by Google and experience a minor or major drop in organic website traffic and rankings.

What proactive measures are you taking to prevent such events? How do you get on Google’s good side while improving user experience?

With 2018 in full swing, here are the top 5 Google search ranking factors that will influence your search rankings in real-time:

Published in Technology

As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.

Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?

Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.

Published in Marketing & Strategy
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