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If you need more foot traffic to your local store, your business needs to show up for search terms that your potential customers are using on Google daily.

Here’s the truth:

Local consumers want to find local businesses near them. Are you ready to appear for the right keywords and convince them you're the best business in their locality?

An effective way to do this is to advertise your business on Google Maps. What's the catch here?

People use Google Maps to search and navigate to over 1.5 billion destinations annually. Considering that a survey found it to be 6X more popular than any other navigational app, then it makes sense to appear here.

Added to these, you can start appearing for searches today. Let's see how you can get the best out of advertising on Google Maps.

What’s Google Maps Marketing? 

Published in Technology
Friday, 28 December 2018 07:15

The Importance of Maximizing Your Local SEO

Times have definitely changed, particularly when it comes to finding a business offering a certain product or service in our area.

Back in the day, we had to look for business names in the Yellow Pages or rely on traditional media ads to get an idea which local business can provide what we’re looking for. Today, all we have to do is open our Google app on our smartphone, type in a search query, and get the information we need, whether it’s the phone number of a florist or the business hours of a restaurant near our location.

That is the magic of local search, which is something small businesses that depend on local customers for revenue must pay closer attention to if they want to achieve their business goals. If you own one such business, then you must have a local SEO strategy in place.

Published in Marketing & Strategy

A CRM tool will catapult your small business to a new level if you know how to use it. That’s why I created this article to show you how. We’ve discussed in detail how 5 companies use CRM to increase revenue by 839%.

When you’re doing business over the internet, you’ve got to understand that you operate within a global economy that follows brands. Your target audience wants to buy, relate, and communicate with your brand in countless ways.

In the same vein, your competitors are everywhere and the barriers of market entry are low, increasing competitive intensity.

You need a CRM to keep pace, outsmart your competitors, and thrive in this ever-dynamic marketplace.

What is a CRM?

Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its content, the small mobile screen is convenient and versatile enough to organize your work. Each and every thing you could only previously do on your desktop can now be carried out on your mobile device.

Moreover, Google supports mobile marketing strategies more than any other device as one can reach the consumers on the go with a range of advertisements accessible on mobile devices. Now, obtaining personalized, location and time-sensitive information is simple and easy with smartphones. Let’s check out some of the most important features of mobile marketing.

Published in Technology

Make Your Website Visitors Stay

Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales funnel, you have to bring interactivity to be able to hook your target audience.

The typical blog posts and articles usually bring uninspiring results, despite all efforts invested in creating them. 

In your B2B marketing campaigns, you can stand out in the endless streams of information and promotions reaching your audience through a variety of content, channels, and devices.

Use these 10 interactive content archetypes to superglue your website visitors, engage your leads, and drive consistent sales:

Give Your Sales Department More Time

Sales automation, when integrated with a CRM system, can help small businesses do more with less. By eliminating repetitive tasks, business owners can focus on growing their business, instead of just managing it. Here’s what you need to know about sales automation and how it can drive your business forward.

Learn the Best Software For Your Business

For small businesses, every penny of investment counts. When it comes to software integrations, businesses can become overwhelmed with options. The right software stack can help your business perform better and save both time and money, all for a relatively nominal investment. Here’s what you need to know about choosing the right software stack for your business:

What is a Software Stack?

Your company’s software package can go one of two ways: You can either leverage all the tools you need to run your business effectively, or you can amass a collection of tools you pay for each month and don’t know how to use. Web developers call a foundational set of software working together as a “stack.” The right stack will help you achieve your business goals and shave repetitive tasks from your workload.

Published in Technology
Wednesday, 13 December 2017 07:15

5 Innovative Growth Hacks for Small Business

Expand Your Business with Little Effort

Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can you grow your business with relatively little effort? Start with one of these “growth hacks:”

1.Try an Employee-Based Referral Program.

Recent research suggests there’s up to an 8 percent overlap in your employee’s social media networks and your own. This presents a great promotional opportunity. IBM started an employee referral program and found that leads that came from social media converted seven times more frequently than leads from other sources. By creating an employee-focused referral program, you can boost your profits while improving employee satisfaction – a win-win. It also saves money on pricey marketing campaigns.

Published in Marketing & Strategy

Running your own business is a no easy accomplishment. With a lot of moving parts that you need to keep in check, it can be quite challenging and daunting to operate. But when done right, venturing into your own business can be one of the most rewarding decisions you’ll ever make in your life.

If you’re planning, yet still afraid to take the challenge of entrepreneurship, then worry not because we’re here to help you out. Here are top 10 secrets you need to know to run a successful and profitable business.  

New small business owners need to appreciate the power of marketing.

Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.


Establishing a New Brand

New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.

Published in Marketing & Strategy
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