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A healthy email list is critical to your small business’ success.


It could be your best marketing asset if you treat it with care. In fact, several studies have shown that the ROI of email marketing is between $30 - $40 for every $1 invested.


If that’s not impressive, then I don’t know what other marketing channel yields such amazing ROI.


Of course, properly managing your email list can increase your revenue immensely, but the challenge is “how to build an email list itself.”


“But as long as you see it as a way to convince someone to date you, you’ll be successful,” says Louise Myers

Published in Marketing & Strategy