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Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.

Not only are video sharing platforms being used, they’re flourishing.

Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.

Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base. Viewers are standing by.

Published in Marketing & Strategy

They say a picture is worth 1,000 words. So how many words would you think a video is worth?

The answer is millions!

Research has shown that one minute of video is worth 1.8 million words. Just one minute! As YouTube remains the second most commonly used search engine, more and more small businesses are noticing how strategically important video marketing is.

Published in Marketing & Strategy

What is an Explainer Video?

A great way to share your ideas in an easy-to-understand format.

An explainer video is a special type of marketing video focused on explaining to your target audience what your company, brand, products or services are all about in a few short minutes.

Explainer videos are generally between 30 seconds to 2-3 minutes long, sometimes longer depending on the content.

An Explainer Video is a very effective marketing tool to get your message out there in a fast, friendly and fun way.

Today we live in a content-intensive information world where people are bombarded with too many ads, posts, messages, which has resulted in them having a short attention span to any one message.

For this reason, a short, sweet and well-created explainer video can have a great impact on marketing an idea, brand, and benefits of a product or service.

What is the purpose of an Explainer Video?

The goal of an explainer video is simple: To highlight the key benefits of a product or service that a company offers.

People mostly care about how something can help them solve or alleviate a pain point, and a short video is a perfect way to convey this message in a short and direct way, cutting out all the clutter that a brochure or complex website would offer through written text. 

What should an Explainer Video include?

The video should be short and to the point, that’s the goal of this digital marketing tool.

The video should include and highlight various key points to increase the likeliness that people will trust you, your message and will invite them to take action.

Your video should include the following key points:

  1. A short introduction to your company and brand
  2. Company’s tagline or key value proposition. What pain or problem do you help solve for your potential clients?
  3. A highlight of three to seven key benefits of your product/service, and how you help solve customer pain points.
  4. How are your offerings different than the rest of the competition? Why should clients choose to work with your business?
  5. Remind your audience once again what makes you an expert.
  6. Use a call-to-action towards the end and push your viewer to engage with you further.
  7. Finish the video with your company’s logo and contact information.

Published in Marketing & Strategy