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Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.

Not only are video sharing platforms being used, they’re flourishing.

Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.

Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base. Viewers are standing by.

Published in Marketing & Strategy

They say a picture is worth 1,000 words. So how many words would you think a video is worth?

The answer is millions!

Research has shown that one minute of video is worth 1.8 million words. Just one minute! As YouTube remains the second most commonly used search engine, more and more small businesses are noticing how strategically important video marketing is.

Published in Marketing & Strategy