Hey there folks, it’s Amanda for my last care package of knowledge from SXSW.
I was determined to get the best storytelling advice and was thrilled to discover a session in gaming about VR storytelling. I was eager to learn how gamers were using virtual reality as gaming is one of the purest forms of storytelling.
Pokémon GO’s success has marketers paying more attention to augmented reality
If you’ve been online or watched the news in the past month, you’ve heard of Pokémon GO. This application has been downloaded millions of times and has accrued more active users than Twitter — all within 30 days of its release. Lots of video games and applications have been wildly successful before, so what makes this one so different? Augmented reality (AR).