Search engine optimization (SEO) is a very prevalent tool in the marketing world. It is used by marketers to drive organic traffic to their website. SEO helps your content stand out without listing it as an advertisement. It can eventually get you more business - if used correctly.
SEO helps you to create awareness amongst the crowd. If your brand enjoys a loyal customer base, SEO helps by updating them on new product lines or features. For attracting potential customers, SEO helps put your brand out there on the map, so more people can know about what is it that your brand sells.
One of the main goals of every web designer is to increase conversions for their client’s website.
Achieving this is no easy task when you consider that everyone else is trying to do this as well. There are a lot of principles in design that help you increase conversions, but that isn’t where the story stops.
There’s no reason you can’t use science when trying to attract users. Psychology has studied the way people think for centuries now and its knowledge could come in handy when designing websites.
If you understand how people think, you will be able to design a more intuitive and more attractive website every time. Here are some ways you can use psychology to your advantage.
An offer funnel or a sales funnel is all you need to increase your conversions. It defines a series of finite steps that your prospect should follow in order to become a customer over time.
You’re able to know the number of potential customers if you have a good offer funnel.
According to Laurel Mintz, “If you don't know how many people are in your pipeline currently, and what your conversion or close ratio is, you're probably one of the millions of businesses out there that's on the sales struggle bus.”
Since users gain access to your website in three ways, namely:
Each of these channels sends traffic directly into your sales funnel. From there, you begin to engage with and convert the traffic into customers.
Conversion should happen inside your funnel, not outside. So focus on engaging your audience inside the funnel.
Looking to increase your B2B website conversion rate? Bloominari can help you. Schedule a Strategy Session.
While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design. Remember, it’s the first thing your customers will meet when they get to your website.
A well-designed website is one of the most critical parts of your success online.
In a recent study, marketers say building a website or a landing page and testing them is one of the five challenges faced by B2B marketers.
You set up and interact with your prospects and customers via a CRM software. You can easily optimize business-customer interactions if you learn the rules.
However, bear in mind that the real engagement that will result in qualified leads, sales, and revenue is anchored on your website conversions. In other words, if you successfully establish trust with your leads, then your website conversion will be impacted.
To get the best results, though, we can use our SEO knowledge — leveraging some of the proven on-page optimization tactics and tricks.
Before we dive into this, let’s get the basics out of the way.
We all know that it’s hard for people to take and follow their own advice, but we also know and think that it’s ironic not to do so. For this reason, the Bloominari team decided it was time to invest the time and effort required to follow our own advice, and put into practice what we preach about web design, web trends, and web conversion tactics (and what we already do for our clients).
So we decided to overhaul and redesign our website to bring it a brand new look and feel. We made it much more user friendly, and easier for everyone to understand what we offer and how we can help their businesses bloom!