Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, they can also provide your team with invaluable data-driven insights.
Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.
If you are, then you’ve come to the right place. I’ve put together a list of 60 questions that you can ask your potential new web designer, to ensure you’re hiring someone with the right skills and experience to successfully develop and complete your new website.
With over 15 years of experience building websites and talking with hundreds of different business owners about business strategy, marketing and web design, I’ve got a pretty good idea of what business owners looking for a website really need. There’s usually a big gap between what customers think they want and what they actually need, and my job has been to navigate them through the differences. By asking the right questions, you as the client will sound smarter, more prepared and will be more respected by your future designer. Additionally, asking good questions will help you get a deeper understanding of who you might be hiring for your next web design project.
The questions are divided into six categories:
The hero shot has become one of the most significant trends in web design over the past few years. These large, compelling visuals should express the core of your brand offering in the blink of an eye. Unfortunately, many hero shots fall short of the goal. They are too contrived, too stock, or too confusing. To really stand out, a hero shot should be authentic, natural, and beautiful. Overhauling your entire company image isn’t necessary in most cases, and it’s important to avoid going overboard with your hero shots.
(If you’re not in agreement with that last sentence, click here.)
But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money.
However, the first step, getting people to the website, is perhaps the most critical.
As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other webpages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.
Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions to your brand.
The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.
Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"
“User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” –Evan Williams, Co-Founder, Twitter
When a potential customer uses your business’s website, they embark on a journey through the site. This journey should include tasks that you want the website visitor to accomplish, such as watching videos, reading certain web pages and filling out a lead capture form. Ultimately, the goal of your website is for your audience to learn certain information and then make them convert (aka: fill out a lead capture form, make a purchase, schedule an appointment or download a white paper - whatever the end goal is for your website).
Let’s have a little chat about your business’s website.
Did you hire a web design agency to build your business’s website when the company first launched, but no one has updated the website since?
If you visit your website on a cell phone or tablet, does it look the exact same as it does on a computer’s browser, making it difficult to view the text and navigate the site?
Does your site have very high bounce rates or very short session durations?
Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.
We all know that it’s hard for people to take and follow their own advice, but we also know and think that it’s ironic not to do so. For this reason, the Bloominari team decided it was time to invest the time and effort required to follow our own advice, and put into practice what we preach about web design, web trends, and web conversion tactics (and what we already do for our clients).
So we decided to overhaul and redesign our website to bring it a brand new look and feel. We made it much more user friendly, and easier for everyone to understand what we offer and how we can help their businesses bloom!