If you want to rank in Google organic results locally for important keywords, then you need to start paying attention to local SEO.

An integral part of local SEO that can catapult your rankings in the map pack is local citations.

You see, citations are important to your local SEO efforts as backlinks are to ranking a website in the organic results (not local pack).

In a Moz survey, local search professionals believe citations is the 4th most important signal for local map pack ranking and 5th for local organic rank.

The aim of your lead capture page is to get you more leads. But you have to optimize this page to make it more effective in capturing leads.

While call-to-action buttons are a requirement, you have to strategically place them in the right spots on your lead capture page.

Businesses are always looking for ways to improve landing page conversions. It’s a lot easier to drive traffic to a page than it is to convert them to customers.

At Bloominari, we help businesses to improve conversions on their landing pages. Check out our Digital Marketing Services today to get started.

We’re based in California but serve businesses with the US, UK, Canada, Australia, you name it.

Are you satisfied with your landing page conversion rates? If you are, then you’re clearly in the minority. Research by eConsultancy revealed that only 20% of marketers claim to be happy with their conversion rates. 

It takes a lot of hard work to build a beautiful, functional, and user-friendly website.

At Bloominari, our San Diego Website Design Agency, we ensure that our client’s websites are designed to appeal to their customers. After all, search engines bots don’t have credit cards to pay for your services, but online users do.

Furthermore, website developers and designers need to work together to ensure your website is visible to search engines. 

More importantly, your website MUST be able to inspire visitors to become customers or religious readers.

This requires many processes. Here’s a checklist of 18 important tasks to consider to design an effective business website:

I’ll be straight up with you: Most people frown at site audit. Why?

It’s boring, time-consuming, and technical. But it works!

If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.

Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.

Today’s buyers are impatient  — they don’t have time, patience or desire to sit around and wait for your website to load on their smartphone or desktop. When browsing online, pages should load almost instantaneously. The longer you make consumers wait, the more likely it is that they’ll lose interest. If you lose their interest right off the bat with a slow-loading website, it’ll be difficult to win them back no matter how great your products, services, or promotions are.

So how can you ensure that you keep them interested, right from the beginning? The first step is to ensure that your page load speed is up to par, and can compete with other websites. There are certain steps that you can take to ensure that your website doesn’t lag. Page load time is an important aspect when it comes to reducing lost web visitors (reduce bounce rate).

A good popup not only helps you to build your email list quickly, it's also a powerful tool for presenting relevant offers at crucial moments when your customers will respond to it.

Sadly, most people hate website popups because they can be annoying at times. If the popup doesn't show up at the right time, you might end up losing a customer who's ready to buy your product or service. 

In this in-depth article, we look at the 5 popup mistakes website owners are making and how to quickly fix them. We'll also share examples in each part so you know exactly what not to do.

Shopping around for a new web designer or marketing agency to build your new business website?

If you are, then you’ve come to the right place. I’ve put together a list of 60 questions that you can ask your potential new web designer, to ensure you’re hiring someone with the right skills and experience to successfully develop and complete your new website.

With over 15 years of experience building websites and talking with hundreds of different business owners about business strategy, marketing and web design, I’ve got a pretty good idea of what business owners looking for a website really need. There’s usually a big gap between what customers think they want and what they actually need, and my job has been to navigate them through the differences. By asking the right questions, you as the client will sound smarter, more prepared and will be more respected by your future designer. Additionally, asking good questions will help you get a deeper understanding of who you might be hiring for your next web design project.

The questions are divided into six categories:

Well-made landing pages are essential for capturing potential leads and growing your audience.

As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other web pages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.

Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions for your brand.

You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post.

You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used?

Definition of a Landing Page:

A landing page is a single web page that is most popularly built to acquire leads through a short online form. In general, a landing page directs the visitor to its single purpose, which is for them to click the main (or only) call-to-action button (CTA), such as “Buy now” or “Signup”. 

Whereas websites are a multitude of pages with various information, media, lead capture forms and call to actions (Learn what a Call-to-Action is), an efficient landing page should just focus on one informational subject and have one call to action (CTA). The goal of a landing page is to get conversions, and landing pages can be stand-alone pages (without navigation to your website) or can be located on your website.

According to a recent survey, consumers make 51% of their purchases online, a 3% increase over one year. The same survey also found that 48% of transactions were through eCommerce in 2015. If there was ever any doubt, this information proves that the future is bright for online shopping.