From a marketing standpoint, mobile marketing is one of the most important aspects of a digital marketing strategy, and the relevance of the mobile market doesn’t appear to be dwindling any time in the near future. Consumers are using their mobile devices in more ways, and there are significant steps that you can take to expand your digital marketing efforts into the mobile realm.
Understand Your Customer’s Journey
Many customers start interacting with brands online, and more people choose to complete purchases online as well. Today, about 80% of all adults online are using mobile devices. Mobile adds an extra dynamic to online interactions: customers are no longer constrained to a desktop PC for shopping online.
Digital marketing must function on multiple channels, and mobile is quite possibly now more important in this regard than standard PCs. Consumers still use traditional desktop computers to interact with brands online and make purchases, but mobile is quickly becoming the top way to drive sales and boost customer engagement.
Give Your Customers What They Want
It’s important to think about what your target customers want and need and how you can provide a seamless shopping experience across all platforms. Keep the following in mind when crafting a mobile marketing strategy:
Ease of Use
One of the best ways to expand your influence on mobile platforms is to create a seamless experience for your customers. Customers should know what to expect when they reach your brand online, regardless of the device used to connect. Make sure your mobile site reflects the aesthetic and tone of your desktop site so your customers know you’re reliable and consistent.
Exploit Mobile Capabilities
Mobile marketing goes beyond typical SEO. Not only must you configure your SEO around mobile trends, but you also must consider other marketing angles you can take for mobile platforms. For example, SMS marketing, or text message marketing, is a great way to contact customers who sign up for your updates. And like any other text message, your customers receive the information instantly.
You can also leverage the power of mobile to drive sales to brick-and-mortar locations with targeted promotions. You can set up a location-based promotion that sends a special offer or discount to users nearby and watch new and repeat customers filter into your store.
Consider Creating Your Own App
Mobile phones are packaged with loads of great features, and apps allow consumers to tailor mobile experiences to individual needs and interests. Many businesses offer proprietary apps so customers have a specialized way to connect. Consider having an app made especially for your organization. A great way to boost participation and increase downloads is to incentivize users to download and use the app to make purchases from your business.
Get Started Now
If you haven’t started optimizing your digital marketing strategy for mobile, you’re far behind the curve—but it’s not too late to get started. Consider your customer base and how it interacts with your brand, and scrutinize your competition for insight. You’ll be surprised how much a competent mobile marketing campaign can do for your business.