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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

How to Start Building an Email List for Your Small Business

A healthy email list is critical to your small business’ success.


It could be your best marketing asset if you treat it with care. In fact, several studies have shown that the ROI of email marketing is between $30 - $40 for every $1 invested.


If that’s not impressive, then I don’t know what other marketing channel yields such amazing ROI.


Of course, properly managing your email list can increase your revenue immensely, but the challenge is “how to build an email list itself.”


“But as long as you see it as a way to convince someone to date you, you’ll be successful,” says Louise Myers

8 Creative Lead Gen Examples from B2B Brands

Are you looking for some creative lead generation examples that you can implement right away?

If yes, then this article is for you.

Lead generation is a popular term that’s used a lot in the digital marketing space, which is based on the fact that any company that offers a product or service wants to attract as many customers as possible.

But it begins with leads. With the right leads, a business is almost guaranteed to achieve getting paying customers -- if they’re nurtured properly.

Keyword Competitor Analysis: How to Find Ideas to Grow Traffic

The task of increasing organic traffic on your website isn’t always easy for businesses.

In fact, producing the right content that really meets the needs of potential customers or users and being able to reach these people are two of the biggest challenges, considering the high level of competition in virtually every industry.

That’s why SEO processes have become a major marketing tool for businesses that want to create awareness, acquire leads, and increase online sales.

Although these days there are many diverse and accessible advertising and marketing options for a company, they are also much more demanding.

In other words, the competition is getting stronger as the days go by.

The good news is that your competitors are already doing better than you are. One of the reasons why they’re your “competitors” is because they’re ahead of you in the organic ranking. Another reason, they’re smarter than you. Take it or leave it!

Therefore, knowing the keywords they’re currently ranking for which puts them ahead of you is important.

With this insight, you can develop a smarter SEO strategy to outrank them, or at least, double your organic traffic and revenue.

12 Sales Email Subject Lines That Get Opened, Read, and Responded To

Email marketing alone can grow your sales by 273%.

If you want Bloominari, our San Diego Email Marketing Team to help you craft high-converting email copy and a winning strategy, contact us today.

Learning how to craft engaging email subject lines can multiply your sales. You don’t have to be a renowned copywriter to write irresistible subject lines.

To get started, you need to use two key ingredients in your subject lines and emails:

  • Personalization
  • Value proposition

Here’s the truth, the majority of your prospects and customers are basically self-centered. 

That means they’re more concerned about what you can do for them. All they care about is how communicating with you can benefit them; how it can solve their business challenges, and make them more money.

If you’re ready to tap into this undeniable fact about people, here are 12 sales email subject lines that get opened, read, and responded to:

How to Conduct a Local SEO Audit to Attract Local Customers

You can attract a lot of paying customers from your city, state, or country.

The truth is there’s no need spreading your marketing budget globally -- especially when your target audience is near you or prefers to visit a local store before buying a product?

According to Google, 4 in 10 people conduct a local search every day. As a business owner, the easiest way to reach these people and turn them into customers is by conducting a local SEO Audit to figure out their needs and behaviors.

Now, auditing websites can be a quite daunting and boring task for most people, especially for beginners. It’s a part of the business that most people wish they could ignore.

The process, however, is not as hard as a lot of people think it is. This post has simplified local SEO audit to eight basic steps.

These steps are very easy to implement and the aim of this is to ensure that local business owners are able to identify the problems on their websites which could be stopping prospects from visiting their store or placing an order on their online store.

Why Do You Need a Local SEO Audit?

13+ Tips to Get More Local Customers With Targeted Google Ads

If you've ever thought that brick-and-mortar retail stores were out of business, you're wrong!

According to eMarketer research, 94% of retail revenue generation comes from physical stores.

Why? Well, consumers stated that they'd prefer to touch goods and go out with friends to have a nice shopping experience.

Amazing right? If you're still not convinced, another research (I love numbers) showed that 85% of shoppers prefer to go to physical stores because they get to feel and touch the products they want to purchase.

20 Marketing Automation Trends That Will Streamline Your Business in 2019

Marketing automation is all about simplifying your business in order to get better results.

According to recent studies, 91% of marketing automation users state that it's one of the most vital aspects for the success of their online marketing endeavors.

Amazing right? That's not all, 80% of marketing automation users noticed a massive increase in the number of leads and 70% saw a huge leap in the number of conversions.

13 Best Ways to Personalize Your Email Marketing to Increase Open and Click-Rate

Personalization is the future of email marketing!

In fact, it’s redefined how emails are being sent and received in today’s digital marketing space.

According to recent research by the Aberdeen Group, personalized emails are capable of increasing click-through by 14% and conversions by 10%.

That's why it's vital that you know how to effectively personalize your email marketing.

How a Blog and Writing Content Instantly Boosts Your eCommerce Sales

Times are changing and so is the way people are doing their shopping. More and more people are buying over the internet and shopping using e-commerce stores. This means that e-commerce is flourishing. With the growing number of online shoppers, e-commerce stores have an opportunity to win over more customers and improve their business.

However, it’s only natural that there is also a growing number of e-commerce stores. Since the competition is growing stronger by the day, every e-commerce owner needs to find a way to step up their game. One of the ways to rise above your competition is to start dive into content marketing and blog writing.

If you’re not sure how blogging can help you boost your e-commerce sales, make sure to keep reading to learn all about it.

Landing Page SEO: How to Rank and Generate Organic Traffic to Drive Sales

You have a responsibility of driving leads and sales on your landing page. But you’ll never achieve your goal without taking drastic measures in SEO.

What is the foundation that helps you to increase conversions and make more sales on your landing page?

Traffic!

Listen, you'll hear many people tell you about how traffic is a vanity metric. But that's only a half-truth.

Getting the right traffic is a key metric. Because without such type of traffic, your landing page is practically a desert. Have you seen a page without the right traffic build up sales?

Which brings us to the matter of gaining search traffic to your landing page. Why is search engine traffic important to your landing page?

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