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This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

Marketing Automation for Entrepreneurs: 3 Ways to Get Started for Better Results

Marketing requires big efforts to gain that precious customer. But no matter how difficult or easy marketing may be to you, you can get better results with marketing automation.

Marketing automation involves having a repeatable system that sends the right message to your leads at the right time based on their interactions with your email, products, websites, or ads.

When you have the right execution for your marketing automation, it could be the game changer for your business. You can process your leads faster and gain more customers with less effort.

Setting up your marketing automation system allows you to have better conversations with potential buyers and see how they interact with your content and business generally.

How to Write a High-Converting Offer Funnel That Will Grow Sales

An offer funnel or a sales funnel is all you need to increase your conversions. It defines a series of finite steps that your prospect should follow in order to become a customer over time.

You’re able to know the number of potential customers if you have a good offer funnel.

According to Laurel Mintz, “If you don't know how many people are in your pipeline currently, and what your conversion or close ratio is, you're probably one of the millions of businesses out there that's on the sales struggle bus.”

Since users gain access to your website in three ways, namely:

  • Organic search traffic
  • Online ads traffic
  • Traffic coming from your email list

Each of these channels sends traffic directly into your sales funnel. From there, you begin to engage with and convert the traffic into customers.

Conversion should happen inside your funnel, not outside. So focus on engaging your audience inside the funnel.

SEO in 2019: How to Finally Push a Website from Page 3 to Page 1

Do you want to get your website on page 1 of Google?

Are you wondering how you can achieve that? Well, this is the right place to be! I’ve ranked dozens of websites on page 1 of Google, and you’ll learn how to do so shortly.

Why do you need to rank on page 1 rather than page 3? According to a study by Chitika, 92% of all Google search traffic goes to the first page results.

8 Copywriting Mistakes that Affect Your Search Rankings

Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.

According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.

62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.

Color Psychology in Web Design

A lot of things make a website look good. One site can draw you in with stunning images. Another makes your jaw drop with how it plays with fonts. Then there’s the way it uses color, which pretty much brings a website to life.

Color, indeed, plays a crucial role in making a website look pretty. However, there’s more to color as used in websites than meets the eye.

Many of us may not realize it, but the colors as used on any one website are also meant to elicit certain reactions, emotions, and attitudes from the people who visit them. At least that’s what color psychology is telling us.

E-book or Blog Post? 6 Factors to Help You Decide What Content to Create

The web is powered by content. Content is the solution to man’s insatiable search for answers. For businesses, Content = Customers, and Sales.

When people use search engines, social media, online discussion boards, and other online platforms, what do you think they’re looking for?

Content. You’re right!

The design and feel of a site may draw people in, but the content is what engages and builds trust. "Design doesn’t build trust. Or so it seems."

It doesn’t matter how much money you’re spending on digital advertising, you’ll still fail if your content isn’t useful. Internet users are tired of ads.

Website Audit Analysis: 6 Steps to Effectively Audit Your Website to Boost Traffic

I’ll be straight up with you: Most people frown at site audit. Why?

It’s boring, time-consuming, and technical. But it works!

If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.

Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.

How to Promote Your Local Business with Google Ads

Are you leveraging Google Ads to drive customers and sales to your local business? Creating ads on Google Ads (formerly Google AdWords) platform work really well for local businesses.

After all, Yelp’s research shows that 86% of consumers use the Internet to find a local business and 29% of consumers search for local businesses every other week.

Large companies like Wal-Mart, OfficeDepot, and McDonald's have acquired hundreds of thousands of customers via their highly-targeted local ads.

But don’t be moved by that, small businesses are running profit-generating ads every day on the same platform. So what are you waiting for?

10 Automated Emails You Should Be Sending Your New Subscribers

Businesses are embracing email automation. Why?

It’s one of the best ways to get significant results without working extra hard. Once you set it up, it runs automatically, generating customers and sales for you.

With the right automated email, you can achieve engage your audience, and deliver a better customer experience.

Automated email marketing is designed to improve customer lifetime value. For companies, this involves taking prospective customers, new customers, existing, and existing customers on a path — and helping them to see the value in your brand/product.

What Are The Pros Of Automated Emails?

The truth be told: customers expect an authentic dialogue instead of a blanket advertising. Automated email campaigns live up to this claim. Why?

5 Google Ranking Factors That Will Influence Your Search Rankings in Real-Time

Did you know that Google makes changes to its search algorithm almost every day? Yes, it does. Even though these are not major updates, they’re all aimed at improving search results for the user.

As a website owner, you should stay informed about the latest trends in search. Why? Because ignorance of a factor could lead to a penalty.

Worse, you could violate a new rule set by Google and experience a minor or major drop in organic website traffic and rankings.

What proactive measures are you taking to prevent such events? How do you get on Google’s good side while improving user experience?

With 2018 in full swing, here are the top 5 Google search ranking factors that will influence your search rankings in real-time: