This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Is there any value in locking your content from your target business?
Some marketers think it’s better to give away all of your information to users without asking them to fill out a form. On the other hand, other marketers think otherwise.
Your decision will depend on your business goals. If you’re just getting started and need to create brand awareness, then there’s no need to lock your content. You should give it away at no cost.
But if you want to generate leads and increase sales, especially after you’ve driven demand for your products and services, you should seriously consider ‘gating’ or locking some of your best content.
Creating high-value content and using that content to entice site visitors to fill out with their contact information is what makes inbound marketing effective, says Meher Prabhu.
72% of marketers agree that content marketing increases engagement and leads. View stats
However, there are still businesses out there that don’t use content marketing.
This means that these businesses are missing out on practically free leads, organic traffic, and authority.
It’s easy to think that if you don’t have a massive team and capital that you can’t take advantage of content marketing. That’s just not true.
You can reap the benefits of content marketing with a low budget with the right approach and that’s exactly what I’m going to teach you today if you keep reading.
Your website is the virtual storefront of your brand. It’s a digital presence for all your content and a platform that you use to sell your products or services to the world.
With recent leaps in technology and 2019’s web development trends, websites and e-commerce have gone through several new modifications in its aesthetics and functional capabilities. For example, AI chatbots are now commonly used on online stores and sign-up pages are largely designed on a minimalist approach.
Since these changes influence the target audience of your brand, your website must remain fully equipped and optimized according to their expectations. Therefore, having a skilled, competent, well-composed and motivated web designer do your bidding is imperative to the ultimate success of your website.
In this article, we take the opportunity of sharing 5 key points every online business must check before hiring a web designer in 2019.
Building a brand theme and image on Instagram requires more than posting a photo every day. In order to create a brand that’s easily recognizable, you need to prioritize cleaning up your image on this social media giant. If you’ve just joined Instagram or started your brand, you’ve got some work to do!
Not only will this help you gain traction on the platform, but it will also assist with the overall development of your brand’s personality and traits.
A healthy email list is critical to your small business’ success.
It could be your best marketing asset if you treat it with care. In fact, several studies have shown that the ROI of email marketing is between $30 - $40 for every $1 invested.
If that’s not impressive, then I don’t know what other marketing channel yields such amazing ROI.
Of course, properly managing your email list can increase your revenue immensely, but the challenge is “how to build an email list itself.”
“But as long as you see it as a way to convince someone to date you, you’ll be successful,” says Louise Myers
Are you looking for some creative lead generation examples that you can implement right away?
If yes, then this article is for you.
Lead generation is a popular term that’s used a lot in the digital marketing space, which is based on the fact that any company that offers a product or service wants to attract as many customers as possible.
But it begins with leads. With the right leads, a business is almost guaranteed to achieve getting paying customers -- if they’re nurtured properly.
The task of increasing organic traffic on your website isn’t always easy for businesses.
In fact, producing the right content that really meets the needs of potential customers or users and being able to reach these people are two of the biggest challenges, considering the high level of competition in virtually every industry.
That’s why SEO processes have become a major marketing tool for businesses that want to create awareness, acquire leads, and increase online sales.
Although these days there are many diverse and accessible advertising and marketing options for a company, they are also much more demanding.
In other words, the competition is getting stronger as the days go by.
The good news is that your competitors are already doing better than you are. One of the reasons why they’re your “competitors” is because they’re ahead of you in the organic ranking. Another reason, they’re smarter than you. Take it or leave it!
Therefore, knowing the keywords they’re currently ranking for which puts them ahead of you is important.
With this insight, you can develop a smarter SEO strategy to outrank them, or at least, double your organic traffic and revenue.
Email marketing alone can grow your sales by 273%.
If you want Bloominari, our San Diego Email Marketing Team to help you craft high-converting email copy and a winning strategy, contact us today.
Learning how to craft engaging email subject lines can multiply your sales. You don’t have to be a renowned copywriter to write irresistible subject lines.
To get started, you need to use two key ingredients in your subject lines and emails:
Here’s the truth, the majority of your prospects and customers are basically self-centered.
That means they’re more concerned about what you can do for them. All they care about is how communicating with you can benefit them; how it can solve their business challenges, and make them more money.
If you’re ready to tap into this undeniable fact about people, here are 12 sales email subject lines that get opened, read, and responded to:
You can attract a lot of paying customers from your city, state, or country.
The truth is there’s no need spreading your marketing budget globally -- especially when your target audience is near you or prefers to visit a local store before buying a product?
According to Google, 4 in 10 people conduct a local search every day. As a business owner, the easiest way to reach these people and turn them into customers is by conducting a local SEO Audit to figure out their needs and behaviors.
Now, auditing websites can be a quite daunting and boring task for most people, especially for beginners. It’s a part of the business that most people wish they could ignore.
The process, however, is not as hard as a lot of people think it is. This post has simplified local SEO audit to eight basic steps.
These steps are very easy to implement and the aim of this is to ensure that local business owners are able to identify the problems on their websites which could be stopping prospects from visiting their store or placing an order on their online store.
If you've ever thought that brick-and-mortar retail stores were out of business, you're wrong!
According to eMarketer research, 94% of retail revenue generation comes from physical stores.
Why? Well, consumers stated that they'd prefer to touch goods and go out with friends to have a nice shopping experience.
Amazing right? If you're still not convinced, another research (I love numbers) showed that 85% of shoppers prefer to go to physical stores because they get to feel and touch the products they want to purchase.