This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Finding your passions as a leader and learning ways how to cultivate them in your organisation is critical to running a high-performing business. Any business, more specifically a start-up venture, is a gamble but if your business idea is one that can potentially be profitable, then having an innate passion for what you do will make the difference between success and failure.
Here are five reasons why:
In a highly competitive market, a well-made logo can put your business on the map!
When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.
Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.
Don't know where to start? Review these five options for making a logo and building your brand:
Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.
Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!
Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.
Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, but they can also provide your team with invaluable data-driven insights.
Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.
LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it.
While you should not expect tons of traffic to your website or an endless number of signups from LinkedIn, for lead generation, LinkedIn can well prove to be the best network to get TARGETED leads.
LinkedIn is not about shouting out, LinkedIn is about connecting. And there is a lot of power in the connections that you already have. These can give you a head start when it comes to B2B lead generation.
There are various ways to use LinkedIn to get targeted leads – here are x of them:
A network is invaluable. And even if you are looking for other contacts or more leads, the connections you have are the best start to grow your network with targeted leads.
Ask the people you are connected with to introduce you to people from their network that might be of interest to you. In most cases your request for help with an email saying something like: “I am doing this now, if you know anyone that might be of interest to me or I should connect to please introduce us“ is very unspecific. Since this requires people put some thought into who might be interesting for you this usually works best with people you know fairly well and who are willing to invest time into helping you.
For people with whom you are rather loosely connected you should be more specific and ask for introductions to some people of your choice – which leads us directly to the second way to get leads:
Any client-facing professional who has used a Customer Relationship Management (CRM) system for work understands the incredible value it can provide. These systems integrate with accounting, marketing, and other software applications. They collect all of the information you need in one easy-to-access place, and improve management’s ability to provide direction and encouragement. Of course, the system only works if people are willing to use it.
Rolling out any type of new software or platform for your company is going to have hiccups and frustrations. Since CRM touches so many aspects of your business, compatibility, versatility, and customization are crucial factors. If you attempt to implement a CRM platform that doesn’t work with your existing applications, you’re going to have a difficult time getting everything copasetic without aggravating your usual operations. A failed software launch can be incredibly disruptive, so take the time to fully investigate the capabilities of a CRM platform and the issues you’re likely to encounter with it before committing to it.
Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it the must-have social media platform in any marketer’s playbook. To stand out on this active network, you’ll need to engage users from multiple angles.
Businesses can leverage the power of Facebook in several ways, and it’s up to each marketing professional to choose which avenues are most likely to yield the best results for their brands. Visibility and engagement are the most crucial aspects of any approach, but it’s imperative to update pages and engage with commenters and subscribers on a consistent basis no matter how you construct your Facebook marketing strategy.
The onset of new information and communication technologies has ushered in the dawn of the hyperconnected human being. Decades ago, we were restricted to what information was accessible to us though our limited resources and connectivity, but mobile phones, the Internet, social media, and many other technological developments have made it so that information is now readily available for us at the tip of our fingertips. Not only that, but finding these data has become faster, more accurate, more updated, and more accessible – no longer are we restricted to what is available in our surroundings at present.
This growing phenomenon is changing the face of consumer and business decisions. The evolution of customers as more tech-savvy individuals that demands almost-instantaneous delivery of what they want is not only affecting what businesses and industries should deliver to them, but on how to market products and services as well.
This is where the value of a great User Experience (UX) comes into focus – and will be substantial for the success of business in this rapidly and ever-changing marketplace. User experience is growing to be a major deciding factor for consumers in terms of what business to transact with, mainly because they are looking for the most comfortable or smoothest experience. This isn’t a new concept, but is gaining more attention in this digital age as it is a drastic shift in medium.
One click of the Easy Button and all the work is magically done!
Yep, we all wish that business tasks were easy. But sometimes we have to roll up our sleeves and do the hard work required. Fortunately, when you hire a marketing agency like Bloominari, we do almost all of the work for you.
Whether you’re currently shopping for a marketing agency or not – the rest of this blog post will help you understand what you need to know and understand about your business and its customers before you hire a marketing team to enhance your efforts.
Why would your company need to hire a marketing agency?
Learn how to optimize your business through the use of technology, specifically focusing on the sales and marketing side. I will explain 12 specific tricks that will help you.
Because in today's technology there is a lot that you can do, but many other things that you can let robots do, so you don't have to. Thus, you can spend your valuable time doing other things.
When I set up the company about 3 years ago I thought that I was the new guy in town and there's a lot of competition in the industry. I needed to make it look like I am a huge company, but not yet. We started with just me and my business partner, and the reality was that without an office at the time, the idea was that we wanted people to believe that we were a much bigger company. You can do this through technology. This is a back story about what pushes me to find solutions that with technology can help me save time. So instead of me having to hire a bigger team, I can do a lot of things through the use of technology.
Many of our clients, as well as many of my friends, have businesses in which they tell me they spend so much time doing things that do not generate them money. In this case: "I spend too much time trying to get clients to pay me instead of focusing on getting new clients".
You should be trying to focus if you are a business owner in getting more clients and grow your business rather than just spending time with this boring task and trying to get someone to pay you or doing project management things. One of the ways that we can help you focus your time on what is best is by using technology and different tools that exist today.
Do you feel like you spend too much time working within the business instead of trying to grow it or get more clients?
Running your own business is a no easy accomplishment. With a lot of moving parts that you need to keep in check, it can be quite challenging and daunting to operate. But when done right, venturing into your own business can be one of the most rewarding decisions you’ll ever make in your life.
If you’re planning, yet still afraid to take the challenge of entrepreneurship, then worry not because we’re here to help you out. Here are top 10 secrets you need to know to run a successful and profitable business.