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This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

software-grow-business

Learn the Best Software For Your Business

For small businesses, every penny of investment counts. When it comes to software integrations, businesses can become overwhelmed with options. The right software stack can help your business perform better and save both time and money, all for a relatively nominal investment. Here’s what you need to know about choosing the right software stack for your business:

What is a Software Stack?

Your company’s software package can go one of two ways: You can either leverage all the tools you need to run your business effectively, or you can amass a collection of tools you pay for each month and don’t know how to use. Web developers call a foundational set of software working together as a “stack.” The right stack will help you achieve your business goals and shave repetitive tasks from your workload.

How to Create a Loyal Customer Base

The 5 Best Practices to Repeat Business

Building customer loyalty is a monumental task for any company of any size. As the competition gets stiffer and market preference continues to change, it only takes one blunder to turn the whole game around. Whether you are running a well-established brand or a startup venture, you have no option but to meet customer expectations with quality service if you wish to stay relevant in the dawn of rising business competition today.

So how exactly can you do that? Here are some of the best practices that can help you to retain loyal customers and increase levels of repeat business.

1.Think Long-Term – Make Customer Service a Key Business Strategy

Consumer Reports surveys have shown that nearly 91% of customers will not do business with you a second time if you botch the first encounter.

growth-tactics-business

Expand Your Business with Little Effort

Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can you grow your business with relatively little effort? Start with one of these “growth hacks:”

1.Try an Employee-Based Referral Program.

Recent research suggests there’s up to an 8 percent overlap in your employee’s social media networks and your own. This presents a great promotional opportunity. IBM started an employee referral program and found that leads that came from social media converted seven times more frequently than leads from other sources. By creating an employee-focused referral program, you can boost your profits while improving employee satisfaction – a win-win. It also saves money on pricey marketing campaigns.

Bloominari is the first US-based Agile CRM Certified Partner!

San Diego, California - Bloominari, a digital marketing agency located in Southern California, is very happy and excited to announce that they are the first US-based company to receive an official Agile CRM partner certification and badge. The company has successfully completed the Agile CRM partner training, and is now ready to help businesses who are looking for professional support, consulting, implementation and training of Agile CRM’s software.

Additionally, Bloominari will also offer the service of setting up, integrating, and customizing most Agile CRM’s native (built-in) applications with third party software, as well as integrating with more than 750 non-native applications via Zapier.com.

Bloominari will help businesses of any size to create the perfect software stack by combining Agile CRM as the headquarters of a company’s web-based operations, with additional SaaS (software as a service) software. This will help businesses expand the standard features and functionality of Agile CRM, helping companies meet most of their needs.

What is Agile CRM?

Agile CRM is a small and medium business web-based CRM (Customer Relationship Management) and automation software solution that helps companies “Sell & Market Like the Fortune 500.” It is the perfect solution for small companies that are looking for the best value for their marketing dollars and return on investment (ROI) for a CRM software solution.

find-passion-in-business

As a business leader, you need passion to motivate your clientes and your team

Finding your passions as a leader and learning ways how to cultivate them in your organisation is critical to running a high-performing business. Any business, more specifically a start-up venture, is a gamble but if your business idea is one that can potentially be profitable, then having an innate passion for what you do will make the difference between success and failure.

Here are five reasons why:

how-to-make-a-logo

In a highly competitive market, a well-made logo can put your business on the map!

When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.

Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.

Don't know where to start? Review these five options for making a logo and building your brand:

Option #1: Do-It-Yourself

Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.

Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!

Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.

interactive-digital-content

Encouraging interaction creates more engagement

Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, but they can also provide your team with invaluable data-driven insights.

Why Interactive Content Works

Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.

linkedin-lead-generation

Networking on LinkedIn can get you better targets

LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it.

While you should not expect tons of traffic to your website or an endless number of signups from LinkedIn, for lead generation, LinkedIn can well prove to be the best network to get TARGETED leads.

LinkedIn is not about shouting out, LinkedIn is about connecting. And there is a lot of power in the connections that you already have. These can give you a head start when it comes to B2B lead generation.

There are various ways to use LinkedIn to get targeted leads – here are x of them:

Put your network to work

A network is invaluable. And even if you are looking for other contacts or more leads, the connections you have are the best start to grow your network with targeted leads.

1. Make a move and ask for introductions that may fit

Ask the people you are connected with to introduce you to people from their network that might be of interest to you. In most cases your request for help with an email saying something like: “I am doing this now, if you know anyone that might be of interest to me or I should connect to please introduce us“ is very unspecific. Since this requires people put some thought into who might be interesting for you this usually works best with people you know fairly well and who are willing to invest time into helping you.

For people with whom you are rather loosely connected you should be more specific and ask for introductions to some people of your choice – which leads us directly to the second way to get leads:

crm to overcome bell curve

 

Using a CRM for your business is a necessity, but implementing it shouldn’t be to complicated.

Any client-facing professional who has used a Customer Relationship Management (CRM) system for work understands the incredible value it can provide. These systems integrate with accounting, marketing, and other software applications. They collect all of the information you need in one easy-to-access place, and improve management’s ability to provide direction and encouragement. Of course, the system only works if people are willing to use it. 

A CRM Doesn’t Need to be an Obstacle 

Rolling out any type of new software or platform for your company is going to have hiccups and frustrations. Since CRM touches so many aspects of your business, compatibility, versatility, and customization are crucial factors. If you attempt to implement a CRM platform that doesn’t work with your existing applications, you’re going to have a difficult time getting everything copasetic without aggravating your usual operations. A failed software launch can be incredibly disruptive, so take the time to fully investigate the capabilities of a CRM platform and the issues you’re likely to encounter with it before committing to it.

diversification facebook strategy

Generate more leads with a more robust Facebook marketing strategy

Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it the must-have social media platform in any marketer’s playbook. To stand out on this active network, you’ll need to engage users from multiple angles. 

A Multifaceted Approach to Facebook Marketing 

Businesses can leverage the power of Facebook in several ways, and it’s up to each marketing professional to choose which avenues are most likely to yield the best results for their brands. Visibility and engagement are the most crucial aspects of any approach, but it’s imperative to update pages and engage with commenters and subscribers on a consistent basis no matter how you construct your Facebook marketing strategy.