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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

Beyond Bots: Artificial Intelligence in Marketing

Chatbots Aren’t the Only AI Making A Debut in Online Marketing

An Overview of AI Marketing Trends

Artificial intelligence has already begun influencing our online lives. Marketing trends are using AI to take the place of sales representatives with the installation of chatbots into the messaging world, but there are even more ways AI will affect internet behavior now and in the future. Take a look at some of the increasingly common AI marketing strategies.

12 Common Reasons Why You're Not Attracting Customers to Your Website

Your business has a new, fresh website that you love. And that’s great.

(If you’re not in agreement with that last sentence, click here.)

But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money.

However, the first step, getting people to the website, is perhaps the most critical.

5 Popular Marketing ChatBots To Complement Your Sales & Marketing Team

Welcome to the Future of Online Marketing

Artificial Intelligence is Making Great Strides in the World of Online Marketing. The age of artificial intelligence has arrived, but it looks a little different than what we predicted. Bots are showing up everywhere to use their automated technology to perform simple tasks. They have the ability to interact with humans and respond to requests so employees don’t have to. 

What Are Marketing Bots?

What VR Gaming Can Teach Marketers About Storytelling

Hey there folks, it’s Amanda for my last care package of knowledge from SXSW.

I was determined to get the best storytelling advice and was thrilled to discover a session in gaming about VR storytelling. I was eager to learn how gamers were using virtual reality as gaming is one of the purest forms of storytelling. 

How to Use Lead Scoring to Get More Sales

Lead scoring is an effective tool in the marketing and sales process, yet many companies are not using it.

By scoring prospective customers, you can develop more effective targeting strategies to maximize conversion rates.

Learn about the basics of lead scoring to increase the efficiency of your lead generation tactics.

The Most Damaging Lead Generation Mistakes and How to Avoid Them

Lead generation is vital to the growth of a business.

Actively pursuing leads through an effective marketing strategy is a great way to increase conversion rates and ROI. Some strategies have proven to be effective, but a few missing elements could cause potential leads to slip away.

There are several common mistakes companies make that can hamper their lead generation attempts. 

CRM vs Marketing Automation Software: What do I really need for my business?

CRM and marketing automation software are popping up all over the blogosphere. Many eCommerce and customer service oriented sites are using these systems to improve efficiency, but many are asking: what are they, what do they do and how do they differ? 

Bloominari and SCORE team up for an Exclusive Webinar on Business Automation

There is no question that business automation can help you get more sales and increase your engagement.

So, the question is: What's stoping you?

And that's precisely what we aim to answer in this exclusive SCORE webinar featuring Bloominari's very own, Jaime Nacach.

The Keys to Successful Online Lead Generation

Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by guiding buyers to your product and making it easy for them to engage. 

10 Reasons Why Your Company Needs a Mobile App

Google first announced back in 2015 that mobile searches in 10 countries, including the U.S., officially out-numbered traditional Google searches on desktops. As a result, mobile commerce (called m-commerce) has been a growing force. And businesses, large and small, followed suit.

Now, in the year 2017, having a website that isn’t mobile-friendly means kissing leads and customers goodbye. In order to stay competitive in the current market, businesses need to create user-friendly purchasing journeys and tailor user engagement based on what device is being used. If a certain company doesn’t follow this golden rule, then its competitor will, while taking customers with it.

Not only are people using their smartphones and tablets to browse the Internet, but they’re commonly on apps. In 2015, Yahoo developers put out a report showing that 90 percent of people’s time spent on their mobile device is spent utilizing apps.

While it’s necessary to make sure your company’s website is mobile-friendly, it’s equally important to ask your team if your business could benefit from a mobile app.