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Blog

This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects. 

Coloring Your Brand

Branding is no easy feat.

There are an exponential number of elements to take into consideration: logo, typeface, messaging, strategy, purpose, value, audience, the list goes on. And while all of these items are essential to building a solid brand, one items reigns highest on the list. Color.

Why color? Color is the first thing our eyes see.

Why Do People Click on Google ads?

Curiosity.

To sum it all up in one word, the #1 thing that drives people to click on an ad is curiosity. Not benefits. Not a unique or original feature. Curiosity.

You cannot sell a product in 40 characters. You cannot even differentiate your company from the rest of the pack in that short window. You can however spark curiosity in that brief of an instant.

Curiosity is a fundamental human emotion. It burrows way deeper than any logic-based purchasing emotion. In your prospect’s mind, it no longer is a question of how this product can benefit me. They forget they are even trying to buy something and the issue becomes: “I need to know the answer to this or it will eat at me for the rest of eternity.”

It’s funny when you put it that way but it’s true. Everybody has ADD online. You really only waste 2 seconds of your life if you land on a page that doesn’t fit your fancy, so people are pretty open to clicking on something if it looks even mildly interesting.

Make 2015 Count for Your Small Business

Make 2015 Count for Your Small Business

Can you believe the end of 2014 is here?!

Many people treat the dawning of a new year as an opportunity to reflect on the previous year, identify goals for the months ahead, and create action steps they can use to make things happen.

With that in mind, here’s 5 ways to make 2015 a year that counts for your small business…

1. Review your end-of-year monthly and quarterly performance.

How did performance compare to where you were when you started the year? Were you able to increase your business’ bottom line as 2014 came to a close? Do you have a larger social media following or more leads on your email list?

If you aren’t ending the year where you wanted to be, see if you can identify one to three actions, derived directly from your performance numbers, that you can put into practice to make sure you see growth in 2015.

Example: If your website lost sessions and unique visitors as you moved from August to December, and you know it’s because a certain referrer wasn’t performing well, your action step could be to improve referral performance or even invest that time in an alternate referrer.

2. Identify weak areas.

Even if 2014 was a booming year for your small business, there are always areas that can be improved. Use a critical - but not harsh! - eye to look at all aspects of your business. There might be something that can be better optimized.

Example: Is it easy for you to drive traffic to your website but difficult for you to convert those visitors into leads? Take some time in 2015 to assess your landing pages and optimize.

3. Assess your 2014 goals and create new ones for 2015.

Online Marketing Automation Tools To Help Increase Sales

What is Online Marketing Automation?

Throughout the history of mankind and our existence, humans have constantly been in the pursuit of make life easier. In most cases, this has been achieved by developing new tools and technologies that help achieve things faster, easier and more efficiently.

Today’s modern online marketing tools are no different, as they allow the modern digital marketer to achieve many tasks faster, with less effort and more efficiently overall. Let’s explore what Internet marketing automation is all about.

Intro to Internet Marketing Automation

In today’s digital marketing world, marketing automation refers to the ability to program, schedule, or automate one or more tasks to make a marketer’s work more effective.

Marketing automation comes in various shapes and sizes. It can range from a task as small as scheduling a social media post, to a very complex automated marketing and sales funnel that includes web user tracking, e-mail sign-up forms, lead scoring, e-mail open & click rates that help trigger specific emails, printed mail pieces, scheduling a rep to call a lead, and much more.

Types of Marketing Automation Tools

As the Internet continues to evolve, there’s a constant flow of innovation that bring to life new, better and different types of online marketing automation tools. Some of these tools are stand alone applications and work independent of other software, some work only as add-ons or extensions to other applications and some as a combination of both.

Within the various automation tools, some solutions target specific online marketing niches - such as E-mail or online ADs only, others offer a complete solution of various pre-integrated marketing tools, while others offer the ability to easily connect independent web-based tools with each other to add automation capabilities without the need of complex custom-made programming.

Tools by Service Type - Full details below

  1. E-mail Marketing
  2. Social Media Management
  3. Customer Relationship Management (CRM) 
  4. All-in-one Sales & Marketing Software
  5. Online Advertising
  6. Integration and Syncing 

How Does it Help Increase Sales?

4 Great *Free* Resources For Designers and Creatives

There are lots of free apps and web tools out there that cater to creatives. Some of them are absolutely great. Others are total duds. To save you some time (and frustration) I have put together a short list of great tools we use. Give them all a try and hopefully some (or all of them) give you a leg up in your next project.

  • Niice - Mood boards to help spark your creativity
  • Wave - Free accounting and payroll software for small businesses
  • Unsplash - Royalty-free high-quality photographs
  • Invision - Preview your UX/UI designs as live websites or mobile apps
Your Content, the News Feed, & Facebook’s Algorithm

Have you ever wondered why you don’t see every single post from your Facebook Friends or the Pages you’ve Liked? Or why your company’s posts aren’t seen by everyone who’s liked the page?

Social networks, by the numbers…

The average 18–49 year old Facebook user has at least 200 Facebook friends. And, as a whole, the average Facebook user creates 90 posts per month, which works out to an average of 3 posts per day.

Facebook doesn’t use a chronological timeline, in which you see every single post from every Friend. If they did, though, perhaps we could conclude that the average user would have to sift through 600 posts per day!

In comparison, the majority of Twitter users are following less than 50 people. However, the Twitter user creates an average of 4.422 tweets per day or 132.66 tweets per month.

Twitter does use a chronological timeline. However, the math works out to be an average maximum of 221.1 posts per day, fewer than the average daily Facebook feed.

What is Facebook’s algorithm, anyway?

Facebook uses a proprietary algorithm to determine what posts show up in your News Feed. This is intended to provide a better experience for the user; after all, 600 posts per day is a lot!

The algorithm is constantly being updated; fortunately for us, Buffer is keeping track of all of the relevant changes!

What does Facebook’s algorithm love?

First, here’s four key factors that make it more likely for the algorithm to show you a post:

Happy Thanksgiving from Bloominari!

Everyday we should be thankful for everything that life provides us, but today is Thanksgiving so it's an opportunity to take a moment to stop, meditate and consciously be thankful for what we have.

Thanks to all of you who've helped Bloominari grow!

At Bloominari we're very thankful to everyone around us who's helped make a reality the dream we had set not long ago. We want to take the opportunity on this special day to thank our families, friends, partners, collaborators, team, and clients for everything each of them has done to help our company get to where we are today.

Although we're a young company (less than a year old), our team of young marketers, designers, strategists, and videographers have years of experience in the fields of Internet marketing, graphic design, web design and small business strategy; All of which have helped build a company that can offer the San Diego community affordable and professional marketing services to help companies grow, promote their products/services online and increase their overall sales.

We love our name, do you?

Today is exactly 7 months since we changed our company name from MyeDesigner to Bloominari, and we couldn't have been happier!

Business website, mobile app or both? How to choose the right solution

Smartphones are everywhere, and as time goes by the number of new mobile phone apps grows exponentially. As new and more useful mobile apps appear on the market, businesses and individuals are now using their smartphones more than ever before.

There are now more tasks that people can complete today with their phone than ever before - such as E-mail, banking, editing documents, creating invoices, etc. People can now take their work wherever they are without having to sit down on full-size computer.

If you’re a small business owner, you might ask yourself the question: “Should I build a regular website and/or build a mobile app”?

The answer to this important business and marketing question depends on the type of business you have, what your online goals are, and of course your time frame and budget.

Developing Websites vs. Mobile Apps

Definitions and Background Details

In order to decide what’s the best option for your business, let’s first explore what the differences are.

Websites:

A website is a portal on the world wide web (www) that can be accessed from anywhere around the world through a web browser. Today, both computers and smartphones have web browsers, Any device that's connected to the Internet can access the site.

Today’s modern website may be developed in order to be “Responsive”, which means that the layout, size and content of a web page will adapt and change based on the size of the screen it is being viewed at. Visitors will have the best possible user experience on your website regardless of where he/she is accessing it.

Example: Let’s say a person sees a responsive website in full screen and it contains 3 columns of content, which looks good on a normal screen. When the same site is accessed on a mobile phone, those 3 columns will show up stacked on top of each other (instead of next to each other as columns), so that the user can clearly read the contents of each column. Yet, if that same website was “non-responsive” and the user accessed it through a smartphone, the user would see 3 tiny columns on the screen (same layout as the normal screen), which he probably wouldn’t be able to read in his tiny phone screen. In that case, the user would have to zoom-in (pinch the screen) to see each column in detail - which diminishers a positive user experience on the site.

To some degree, today’s responsive websites actually look very similar to mobile apps - when accessed on smartphone - without actually being one. This is a key point to consider when evaluating this as an option.

Mobile Apps

Mobile apps (or Applications) are basically software developed for your mobile phone, including smartphones - which today are more like mini-computers with calling capabilities using one of the built-in Apps used to make phone calls.

Types of Mobile Apps

There are three types of apps: Native, Hybrid and HTML5/Javascript.

What is a Mood Board and why you should be using one

Maybe you’ve heard of a mood board. Maybe you haven’t.

If a fun tool used to gather artistic inspiration comes to mind then you are on the right track. If you picture some sort of hybrid weegie board, you might be a little further from the mark…

Whatever your impression of a mood board might be, it is something you should get to know and love. Making one can be quite fun all in its own, and designing/building/creating anything in a team without one can lead your projects down a serious path of misdirection.

A moodboard is an assortment of images, textures, colors and fonts all arranged together and used to define the overall style or ‘mood’ of your project.

Why You Need One

If you create things for a living then I’m sure you already use cool stuff you’ve seen as inspiration. A mood board is simply a more polished, cohesive collection of those cool things.

They are used all across the board (maybe pun intended). Creatives working in design, branding, photography, fashion, film, interior decorating and even wedding planning all use mood boards.

Be aware though, mood boards serve a broader purpose than pure inspiration.

If your work is for a client, then assembling a mood board together is how you let him or her get involved in the design process without them sticking a nose in trying to play art director.

It is how you guarantee that you are all on the ‘same page’ with the direction of the project.

You know that feeling in the pit of your stomach when you present a beautifully-designed piece of work only to have it unapologetically rejected because it didn’t have the right ‘feel’. Agreeing ahead of time on the elements in the mood board and having your client contribute images they like is how you all are in agreement of what that ‘feel’ should be.

How To Make One

There really isn’t a definitive structure to making a ‘correct’ mood board.

Usually the elements are arranged in some sort of collage fashion. Whether they are strictly aligned to a grid or more loosely placed is dependent on your own style.

Should You Use Social Media Tools?

You can use social media marketing to connect with your customers, help new customers find your business, and build relationships! Since many small business owners and employees are familiar with at least one social media network, it can be easy to get started. Facebook, Twitter, Google+, and LinkedIn all offer free accounts and Pages for businesses, too, so there’s no up-front monetary expense.

Managing social media, though, especially if your company has Pages on multiple networks, can be time-intensive. And when you’re running a small business, your time might be better spent serving customers, keeping track of finances, and managing employees.

Should you make the jump?

Five reasons to use social media tools

  1. You can see feeds from all of your social media channels in one place. Jumping back and forth from site to site can be a big part of the social media time suck. If this sounds like a typical day for you online, consider trying out a tool that has this feature.
  2. You can post to any combination of your social media channels. Similarly, many social media tools make the updating process faster. You don’t have to post to every channel every time, too - pick and choose which ones get updated each time. You’ll save time and effort.
  3. It makes it easier for someone else to step in. Once you’ve set up a social media tool with all of your accounts, it’s easy to share access with a co-worker. If you’re sick or away, share just one login with your co-worker instead of five!
  4. You can learn more about your social media performance. Many tools offer analytics and reporting. You won’t need to go to yet another site to see which links get clicked on, what content gets shared, and how often people are talking to or about you. This gives you instant feedback on what’s working, enabling you to do more of that! You can even share the report with co-workers, too.
  5. You can check and update your social media channels anywhere. Switching from social media site to site is a pain on your computer, but it can be twice as annoying on a smartphone! While all of the major social media networks now have their own apps, you can save time by checking your social media tool’s single app while you’re on the go. This makes it easy to check in if something’s getting a lot of activity.

Five reasons to not use social media tools

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