This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
There are an exponential number of elements to take into consideration: logo, typeface, messaging, strategy, purpose, value, audience, the list goes on. And while all of these items are essential to building a solid brand, one items reigns highest on the list. Color.
To sum it all up in one word, the #1 thing that drives people to click on an ad is curiosity. Not benefits. Not a unique or original feature. Curiosity.
You cannot sell a product in 40 characters. You cannot even differentiate your company from the rest of the pack in that short window. You can however spark curiosity in that brief of an instant.
Curiosity is a fundamental human emotion. It burrows way deeper than any logic-based purchasing emotion. In your prospect’s mind, it no longer is a question of how this product can benefit me. They forget they are even trying to buy something and the issue becomes: “I need to know the answer to this or it will eat at me for the rest of eternity.”
It’s funny when you put it that way but it’s true. Everybody has ADD online. You really only waste 2 seconds of your life if you land on a page that doesn’t fit your fancy, so people are pretty open to clicking on something if it looks even mildly interesting.
Many people treat the dawning of a new year as an opportunity to reflect on the previous year, identify goals for the months ahead, and create action steps they can use to make things happen.
With that in mind, here’s 5 ways to make 2015 a year that counts for your small business…
How did performance compare to where you were when you started the year? Were you able to increase your business’ bottom line as 2014 came to a close? Do you have a larger social media following or more leads on your email list?
If you aren’t ending the year where you wanted to be, see if you can identify one to three actions, derived directly from your performance numbers, that you can put into practice to make sure you see growth in 2015.
Example: If your website lost sessions and unique visitors as you moved from August to December, and you know it’s because a certain referrer wasn’t performing well, your action step could be to improve referral performance or even invest that time in an alternate referrer.
Even if 2014 was a booming year for your small business, there are always areas that can be improved. Use a critical - but not harsh! - eye to look at all aspects of your business. There might be something that can be better optimized.
Example: Is it easy for you to drive traffic to your website but difficult for you to convert those visitors into leads? Take some time in 2015 to assess your landing pages and optimize.
Throughout the history of mankind and our existence, humans have constantly been in the pursuit of make life easier. In most cases, this has been achieved by developing new tools and technologies that help achieve things faster, easier and more efficiently.
Today’s modern online marketing tools are no different, as they allow the modern digital marketer to achieve many tasks faster, with less effort and more efficiently overall. Let’s explore what Internet marketing automation is all about.
In today’s digital marketing world, marketing automation refers to the ability to program, schedule, or automate one or more tasks to make a marketer’s work more effective.
Marketing automation comes in various shapes and sizes. It can range from a task as small as scheduling a social media post, to a very complex automated marketing and sales funnel that includes web user tracking, e-mail sign-up forms, lead scoring, e-mail open & click rates that help trigger specific emails, printed mail pieces, scheduling a rep to call a lead, and much more.
As the Internet continues to evolve, there’s a constant flow of innovation that bring to life new, better and different types of online marketing automation tools. Some of these tools are stand alone applications and work independent of other software, some work only as add-ons or extensions to other applications and some as a combination of both.
Within the various automation tools, some solutions target specific online marketing niches - such as E-mail or online ADs only, others offer a complete solution of various pre-integrated marketing tools, while others offer the ability to easily connect independent web-based tools with each other to add automation capabilities without the need of complex custom-made programming.
There are lots of free apps and web tools out there that cater to creatives. Some of them are absolutely great. Others are total duds. To save you some time (and frustration) I have put together a short list of great tools we use. Give them all a try and hopefully some (or all of them) give you a leg up in your next project.
Have you ever wondered why you don’t see every single post from your Facebook Friends or the Pages you’ve Liked? Or why your company’s posts aren’t seen by everyone who’s liked the page?
Facebook doesn’t use a chronological timeline, in which you see every single post from every Friend. If they did, though, perhaps we could conclude that the average user would have to sift through 600 posts per day!
Twitter does use a chronological timeline. However, the math works out to be an average maximum of 221.1 posts per day, fewer than the average daily Facebook feed.
Facebook uses a proprietary algorithm to determine what posts show up in your News Feed. This is intended to provide a better experience for the user; after all, 600 posts per day is a lot!
The algorithm is constantly being updated; fortunately for us, Buffer is keeping track of all of the relevant changes!
First, here’s four key factors that make it more likely for the algorithm to show you a post:
Everyday we should be thankful for everything that life provides us, but today is Thanksgiving so it's an opportunity to take a moment to stop, meditate and consciously be thankful for what we have.
At Bloominari we're very thankful to everyone around us who's helped make a reality the dream we had set not long ago. We want to take the opportunity on this special day to thank our families, friends, partners, collaborators, team, and clients for everything each of them has done to help our company get to where we are today.
Although we're a young company (less than a year old), our team of young marketers, designers, strategists, and videographers have years of experience in the fields of Internet marketing, graphic design, web design and small business strategy; All of which have helped build a company that can offer the San Diego community affordable and professional marketing services to help companies grow, promote their products/services online and increase their overall sales.
Today is exactly 7 months since we changed our company name from MyeDesigner to Bloominari, and we couldn't have been happier!
Smartphones are everywhere, and as time goes by the number of new mobile phone apps grows exponentially. As new and more useful mobile apps appear on the market, businesses and individuals are now using their smartphones more than ever before.
There are now more tasks that people can complete today with their phone than ever before - such as E-mail, banking, editing documents, creating invoices, etc. People can now take their work wherever they are without having to sit down on full-size computer.
If you’re a small business owner, you might ask yourself the question: “Should I build a regular website and/or build a mobile app”?
The answer to this important business and marketing question depends on the type of business you have, what your online goals are, and of course your time frame and budget.
In order to decide what’s the best option for your business, let’s first explore what the differences are.
A website is a portal on the world wide web (www) that can be accessed from anywhere around the world through a web browser. Today, both computers and smartphones have web browsers, Any device that's connected to the Internet can access the site.
Today’s modern website may be developed in order to be “Responsive”, which means that the layout, size and content of a web page will adapt and change based on the size of the screen it is being viewed at. Visitors will have the best possible user experience on your website regardless of where he/she is accessing it.
Example: Let’s say a person sees a responsive website in full screen and it contains 3 columns of content, which looks good on a normal screen. When the same site is accessed on a mobile phone, those 3 columns will show up stacked on top of each other (instead of next to each other as columns), so that the user can clearly read the contents of each column. Yet, if that same website was “non-responsive” and the user accessed it through a smartphone, the user would see 3 tiny columns on the screen (same layout as the normal screen), which he probably wouldn’t be able to read in his tiny phone screen. In that case, the user would have to zoom-in (pinch the screen) to see each column in detail - which diminishers a positive user experience on the site.
To some degree, today’s responsive websites actually look very similar to mobile apps - when accessed on smartphone - without actually being one. This is a key point to consider when evaluating this as an option.
Mobile apps (or Applications) are basically software developed for your mobile phone, including smartphones - which today are more like mini-computers with calling capabilities using one of the built-in Apps used to make phone calls.
Maybe you’ve heard of a mood board. Maybe you haven’t.
If a fun tool used to gather artistic inspiration comes to mind then you are on the right track. If you picture some sort of hybrid weegie board, you might be a little further from the mark…
Whatever your impression of a mood board might be, it is something you should get to know and love. Making one can be quite fun all in its own, and designing/building/creating anything in a team without one can lead your projects down a serious path of misdirection.
A moodboard is an assortment of images, textures, colors and fonts all arranged together and used to define the overall style or ‘mood’ of your project.
If you create things for a living then I’m sure you already use cool stuff you’ve seen as inspiration. A mood board is simply a more polished, cohesive collection of those cool things.
They are used all across the board (maybe pun intended). Creatives working in design, branding, photography, fashion, film, interior decorating and even wedding planning all use mood boards.
Be aware though, mood boards serve a broader purpose than pure inspiration.
If your work is for a client, then assembling a mood board together is how you let him or her get involved in the design process without them sticking a nose in trying to play art director.
It is how you guarantee that you are all on the ‘same page’ with the direction of the project.
You know that feeling in the pit of your stomach when you present a beautifully-designed piece of work only to have it unapologetically rejected because it didn’t have the right ‘feel’. Agreeing ahead of time on the elements in the mood board and having your client contribute images they like is how you all are in agreement of what that ‘feel’ should be.
There really isn’t a definitive structure to making a ‘correct’ mood board.
Usually the elements are arranged in some sort of collage fashion. Whether they are strictly aligned to a grid or more loosely placed is dependent on your own style.
You can use social media marketing to connect with your customers, help new customers find your business, and build relationships! Since many small business owners and employees are familiar with at least one social media network, it can be easy to get started. Facebook, Twitter, Google+, and LinkedIn all offer free accounts and Pages for businesses, too, so there’s no up-front monetary expense.
Managing social media, though, especially if your company has Pages on multiple networks, can be time-intensive. And when you’re running a small business, your time might be better spent serving customers, keeping track of finances, and managing employees.
Should you make the jump?