This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
The early bird gets the worm.
Or, at least, you have much better odds of getting the worm than those who procrastinate.
Now that the end of the year is approaching, this might naturally feel like a good time to slack off. Alas, there is pivotal research and planning to be done!
When you take the time to plan ahead, you are more likely to budget wisely, use your time more efficiently and think up creative tactics to beat out your competition.
A new year brings new opportunities, new obstacles and new goals. Do some brain storming and figure out what those are for your business!
Read my below-mentioned ideas about what you should do in December 2015 to get ahead for 2016.
Facebook is powerful, and you should use it to your advantage! For the right brand, it can be the ultimate resource.
The audience is definitely there, and with the unique targeting options available, you can probably hone in on your audience.
Read on for 10 less heard-of reasons you should advertise on Facebook!
The majority of information that gets presented to the brain is information we gather through our sense of sight. Our brains are able to process images 60,000 times faster than text. It is also estimated that 65 percent of people are visual learners. So we can safely conclude that appealing to a person’s visual intrigue is most likely the best way to garner their attention.
Infographics are reportedly 30 times more likely to be read than text - including this blog post. Are you surprised? Infographics, when used for marketing your business, can help you increase the communication of data, increase engagement on social media and increase website traffic. It’s best to take advantage of this information and use it when marketing your business.
When starting your business from the ground up you may already have any idea of what it is you want as a logo.
But you may not be sure on what color or typography you want to use.
You may just think it’s not as important when it definitely is.
In a past blog, we talked about how different brands have their “special color” and how we react to them. Scientists have proven that color evokes an emotional reaction in us.
What do we want people to feel when they see our brand? Make sure you know the meaning of the color!
For example, green has to do with nature, life, renewal, freshness, money, banking and safety.
Many fast food chains use the color red because it’s a color that evokes hunger. It also gives you a feeling of energy and power but is also associated with passion, desire, and love.
Many politicians use blue on their logos because it symbolizes trust, loyalty, confidence, intelligence, faith and truth. It’s a color that produces a calming effect.
Orange is associated with joy, warmth, sunshine, balance, creativity, and health. It gives you a feeling of optimism and rejuvenation.
Not many people use this color for logos but if you want to evoke any of the above words maybe orange is your best bet.
Typography is also an important role when it comes to branding. Why? The brand is what identifies the product, service, person or place and gives it its unique personality.
New York-based designer James Puckett had a great explanation: “I always tell people that the difference between good typography and [bad typography] is the difference between work that looks professional and works that looks like someone threw it together in MS Word. One reason Apple’s stores look so good is the careful and consistent application of [the typeface] Myriad. But Kmart’s careless mashup of Helvetica, Gill Sans, News Gothic, and Gotham looks like, well, Kmart.”
A serif type has a small decorative line added as an embellishment to the basic form of a character (a character is a letter or number). The most famous serif typeface is Times Roman. It’s a typeface characterized by its more traditional and elegant feel.
A san serif typeface is one without the end stroke. The most famous san serif is Arial. It’s easy to read when looked at from afar and has a clean look. It’s a typeface that has a more modern feel to it.
There’s a lot that goes on in a graphic designers mind when it comes to branding. It may seem like a simple task but everything has its own meaning, from color to what typography you are using.
Make sure you're evoking what you want your customer to feel when they see your brand.
If you have been paying any attention to current demographic trends, you know that Hispanics will make up 30% of the population by 2050. Other astounding facts: In 2010 they represented one trillion dollars in buying power. The figure will rise to $1.5 trillion in 2016- a 50% increase in five years.
This presents a huge opportunity to small businesses trying to grow sales. But implementing a marketing campaign aimed at Hispanics is tricky.
Here are a couple of pointers to consider:
Creating a campaign for Latino customers entails much more than just translating content into Spanish. In order to connect with this audience you should speak the language and the culture. The Hispanic demographic is more complex and diverse than its mainstream media portrait. It´s made out of people with different degrees of acculturation and language command.
Some individuals are totally bilingual, and thus, consume content on English and Spanish; some others are just barely proficient in either. To maximize results, marketers should go beyond the language and find cultural elements the audience identifies with.
As of 2015, the Internet has become a virtually inexhaustible source of information. Choosing relevant topics to share with audience boasts our position as experts and makes us an integral part of the conversation.
But there is a lot to do in order to fulfill this role successfully: browsing for current, relevant and reliable information, organizing it in logical fashion, and distributing it through our social media channels.
This can all be summed up in a process called Content Curation, which entails:
Finding out which topics pique our audience´s interest and investigating and gathering relevant sources of information.
Evaluating and choosing relevant titles to share in accordance to our editorial line and the audience´s interests.
Spreading the end result through our channels.
Clearly, this is A LOT of work…. Content curating tools were invented to automatize and ease this task.
Here are some you may want to try:
Facebook Advertising Might Be Your Next Major Marketing Breakthrough
Every business owner needs to develop a strategic advertising and marketing plan. One of the most popular advertising platforms is also the biggest social media outlet in the world. Facebook has more than 1.5 billion active users. Twitter has only a fraction of this number, coming in at 320 million. With so many eyes available, it’s only logical that businesses take advantage of the possibilities.
Social media contests are a great way to spread the buzz and get your fans and audience excited, engaged and talking about you. You’ll also find that a successful contest will produce an exponential increase in reach and overall talk about your brand.
The best part? A user-generated social contest can be run without spending much at all, as it typically starts snowballin’ amongst itself.
So what to do?
Here are 4 types of contests you can try now -- and 5 things you’ll need to do to get them going successfully!
Just keep these rules in mind, and it’s smooth sailing!
There are so many on the internet these days you don’t even know where to start. So where do you start? That’s the question I suppose everyone asks themselves. But before I continue let’s just get something straight, you shouldn’t be on every platform! It’s so easy to create so many accounts but why would you want to be on Pinterest when your a Doctor.
Ask yourself these 3 important questions.
Let’s have a rundown on a few popular networks so you see what I mean.
That equates to more than 40 million small businesses on Facebook in total - an increase of 10 million businesses from last year. Thirty million of these Facebook pages are updated regularly.
The facts don’t lie: more and more businesses are joining Facebook and using it as a marketing tool. If your business isn’t one of these 40 million, my best advice is that you should create a Facebook page today or contact us so we can help you set it up right.
But this post isn’t for businesses without Facebook pages - it’s for the businesses with Facebook pages. With increasing competition, you have to make sure that your Facebook page stays relevant, interesting and engaging, or else you risk losing potential customers.